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Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific
Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection Geo Targeting and Fraud Protection Programs Pay-Per-Click search engine traffic is a popular means of bringing qualified users to sites. Technology has evolved tremendously, allowing the targeting and tracking abilities of an engine to supply PPC campaigns with less advertising and more of a direct marketing platform. However, while the theory is sound, the traffic being supplied may not always be
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Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Tis The Season for Call Center Fraud
To optimize customer buying experience and create a human connection to their brand, online retailers, or eTailers, increasingly turn to call centers. Although
in technology to thwart online fraud, many have ignored protecting their own call centers. Thus, these centers have not had the same level of fraud deterrence. Learn more about detecting call center fraudsters among a sea of valid shoppers.
Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.
three-part article on successful online advertising. Part Two will discuss Search Engine Strategies. Part Three will cover Geographical Targeting and Fraud Prevention Programs. Search Engine Marketing Is Essential Reaching the ever-increasing number of online users is critical to complementing your offline advertising efforts as well as establishing your corporate presence on the net. Corporate websites should be information rich for both returning users and new users. They should also be a platform for
Proof Positive: Extended Validation SSL Increases Online Sales and Transactions
This white paper provides insights into how Extended Validation (EV) SSL can help increase online transactions and sales by alleviating consumer concerns about
Extended Validation SSL Increases Online Sales and Transactions This white paper provides insights into how Extended Validation (EV) SSL can help increase online transactions and sales by alleviating consumer concerns about identity theft and fraud.
How to Defend Against New Botnet Attacks
In 2008, botnets were responsible for 90 percent of spam. The ever-changing nature of botnets makes them hard to detect and even harder to defend against@and
as a result of online fraud has become a serious, boardroom-level issue. In fact, a poll conducted by the CMO Council found that 63.9% of marketing executives surveyed believe security is significantly impacting their brands. - CMO Council Fraud and Brand Tarnishing Businesses that conduct transactions online are often targets for fraud since online transactions require sensitive personal or business information to be entered into their systems. A well-planned online fraud by a botnet operation can
Simplexis in the Schools???
In an attempt to save U.S. schools $10 billion by 2005, Simplexis.com has launched an online B2B marketplace for school purchasing.
Simplexis.com has launched an online B2B marketplace for school purchasing. The pilot program commenced March 1 in the Glendale (California) Unified School District. More than 100 school districts that spend an estimated $3 billion annually for goods and services have lined up to use Simplexis.com. Over the next several weeks, more than a dozen public school districts with annual purchases totaling roughly $400 million will join in the pilot program. Completely free to schools, the Simplexis.com system
Not Yet Sold on SaaS ERP in Manufacturing? Take a Hard Look at Plex Online - Part 2
Part 1 of this blog series explained Plex Systems’ ebullience and growth despite a hostile and depressed environment, especially in the discrete manufacturing
Hard Look at Plex Online - Part 2 Part 1 of this blog series explained Plex Systems ’ ebullience and growth despite a hostile and depressed environment, especially in the discrete manufacturing sector. While the software-as-a-service (SaaS) model is now mainstream in many functional areas of business, the article concurred with Frank Scavo’s recent assertion that, for the time being, there is only one true SaaS enterprise resource planning (ERP) solution for manufacturing companies : Plex
Creating Media-rich Online Courses for Thousands of Customer-service Employees
When the JPMorgan Chase’s Card Services organization began experiencing rapid growth across multiple sites, their performance improvement team quickly realized
Media-rich Online Courses for Thousands of Customer-service Employees When the JPMorgan Chase’s Card Services organization began experiencing rapid growth across multiple sites, their performance improvement team quickly realized it would need a new content authoring solution to continue meeting its training objectives. The company chose SumTotal ToolBook authoring software to create media-rich online courses integrated with SumTotal Learning Management to deliver training and track results.
What's Holding Back Online Appointment Booking?
False myth and common misconceptions are preventing hospitals and clinics from adopting online appointments.
s Holding Back Online Appointment Booking? Introduction Have you ever asked yourself why you can use the Internet to book a flight, a hotel room, or even a seat at the theatre, but if you need to make an appointment with your doctor, you have to do it by phone? Do you ever find yourself on a Sunday morning or Tuesday evening wanting to arrange a check-up, but having to wait until the doctor's office opening hours before you can make the call? And when you finally make the call, have you ever wished
Leveraging Experience-driven Commerce to Build Brands Online: Strategies for Tailoring Digital Experiences that Captivate Shoppers and Elevate Brand Value
Omnichannel shoppers expect seamless dialogue across every channel and a highly personalized customer experience. For retailers, this is rewriting the rules for
Commerce to Build Brands Online: Strategies for Tailoring Digital Experiences that Captivate Shoppers and Elevate Brand Value Omnichannel shoppers expect seamless dialogue across every channel and a highly personalized customer experience. For retailers, this is rewriting the rules for building customer relationships, sparking loyalty, and driving repeat business and sales. This paper explores the growing relationship between experience-driven commerce, conversion, and repeat business and highlights
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing
Product Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing
How to Use Lotus Domino to Publish Policies and Procedures Online
Does your company have a simple way to publish and maintain internal documentation? If people are using workarounds instead of reading documents on the
Publish Policies and Procedures Online Does your company have a simple way to publish and maintain internal documentation? If people are using workarounds instead of reading documents on the corporate intranet, it’s a warning sign that there’s no appropriate publishing system in place. But there are alternatives and practical tips that can help you choose a cost-effective solution, based on the familiar Lotus Domino platform.
Online M2M Marketplace
There has recently been a surge of interest in Machine-to-Machine (M2M) solutions in the telecommunications industry and beyond. M2M programs are increasingly
initiatives. See how an online M2M marketplace would be an entry strategy for communication services providers in driving M2M adoption.
Free Online FSM Software Comparisons Now Available
TEC is pleased to announce that you can now compare field service management (FSM) solutions head-to-head using TEC Advisor—our free online software evaluation
Online FSM Software Comparisons Now Available TEC is pleased to announce that you can now compare field service management (FSM) solutions head-to-head using TEC Advisor—our free online software evaluation and selection tool. FSM solutions provide planning and scheduling, work order management, customer engagement management, and other essential functionality for companies with highly mobile, customer-facing workforces. You can currently compare five leading FSM vendors, including ServicePower
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