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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 online marketing agency


Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

online marketing agency  of their offline and online multichannel permissionbased marketing campaigns utilizing Vtrenz iMarketing Automation. Vtrenz provides the technology platform for advertising agencies and then they can provide marketing solutions to their clients. One of the most interesting things about iMarketing Automation is that we are allowing small and mid-size businesses the ability to utilize advanced marketing techniques to increase their business. The cost of developing a product like iMarketing Automation

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch


When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that clashed with their image. JWT's persistence at getting its account back is an example that new and exciting and technology expertise doesn't buy much for pure plays if they don't understand their clients. And the world is changing –back.

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Microsoft and salesforce.com Partner, Is World Peace Next?


When two fierce competitors Microsoft and salesforce.com announce a partnership, naturally, this has P.J. asking what's next. Get the details as well as P.J.'s take on this alliance.

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Microsoft Hopes to Win Over Consumer Privacy Advocates


Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser

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Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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Sage 100 ERP Online


Sage 100 ERP Online (formerly Sage ERP MAS 90 Online) is an enterprise resource planning (ERP) solution that offers a range of functionality for: Core accounting E-commerce Business intelligence (BI) Human resources (HR) and payroll Customer relationship management (CRM) Financial reporting Sage 100 ERP Online core accounting modules include accounts payable (AP), accounts receivable (AR), bank reconciliation, fixed asset accounting (FAS), general ledger (GL), and magnetic media reporting. Project management, manufacturing, and wholesale distribution functionality can help companies automate key processes related to inventory management, bill of materials (BOM), and job costing. Sage 100 ERP Online offers platform flexibility as well as three built-in report writers.

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How EBay Secured the World’s Largest Online Marketplace


Download your pdf copy of ebaysecuring the world's online marketplace today.

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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