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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 online marketing automation


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

online marketing automation  from multiple sources, including online registries or directories, customer databases, flat files, billing systems, and external customer lists. That data is then used to target a consistent message across multiple channels to specific segmented (profiled) customer sets. Theoretically, these applications may justify the ROI rationale through A more effective customer acquisition, owing to extremely focused campaigns that are personalized and tailored to specific customer segments Increased customer

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Leveraging 3-D for Sales Automation


Product knowledge is now readily available to buyers online, so it’s no surprise that salespeople are seeking new tools and new skills to close sales. A powerful new set of tools has taken its place in the salesperson’s arsenal: 3-D applications.

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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

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NetSuite Buys Bronto, Provides Retailers with CRM Software with Marketing Automation


NetSuite acquired Bronto Software and will now be able to complement its cloud-based customer relationship management (CRM) offering with marketing automation capabilities. In his article, TEC's P.J. Jakovljevic looks at how merchants can use the software to provide their customers with a unified buying experience across all digital channels.

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4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

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Sales Force Automation (SFA) Software Evaluation Report


Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities.

online marketing automation   Read More

Success Keys for Proposal Automation


Proposal writing has become a common requirement throughout the entire business world. And for many sales people, they are a necessary evil. If you're thinking about automating your proposal process, there are ten critical success keys to a successful implementation.

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The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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MC Press Online


MC Press Online is a publisher of education and training materials, including books and articles. Articles and code libraries are available on the company’s website, along with a buyer’s guide that lists industry products and services.

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