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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 online marketing automation


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

online marketing automation  from multiple sources, including online registries or directories, customer databases, flat files, billing systems, and external customer lists. That data is then used to target a consistent message across multiple channels to specific segmented (profiled) customer sets. Theoretically, these applications may justify the ROI rationale through A more effective customer acquisition, owing to extremely focused campaigns that are personalized and tailored to specific customer segments Increased customer

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » online marketing automation

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

online marketing automation  of their offline and online multichannel permissionbased marketing campaigns utilizing Vtrenz iMarketing Automation. Vtrenz provides the technology platform for advertising agencies and then they can provide marketing solutions to their clients. One of the most interesting things about iMarketing Automation is that we are allowing small and mid-size businesses the ability to utilize advanced marketing techniques to increase their business. The cost of developing a product like iMarketing Automation Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

online marketing automation  leverages a mix of online and ofline marketing mediums and requires a single marketing platform for managing the different marketing tactics in order to maximize synergy amongst the deployments. In addition to improved productivity, utilizing a single marketing platform integrated with a customer relationship management (CRM) or sales force automation (SFA) solution will provide better visibility into both marketing and sales touch points and interactions with prospects and customers. This enables a more Read More

Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

online marketing automation  addressing the issues surrounding online and real-time marketing. In addition to providing the above services directly to customers, the AOS and AIS programs complement Unica's alliance partner program, given the vendor can deliver AOS and AIS to customers in cooperation with alliance partner teams and offers training to alliance partners on delivering these services. Affinium 5 The above moves follow on recent major product releases' delivery and impressive annual financial results. At the end of 2002, Read More

Leveraging 3-D for Sales Automation


Product knowledge is now readily available to buyers online, so it’s no surprise that salespeople are seeking new tools and new skills to close sales. A powerful new set of tools has taken its place in the salesperson’s arsenal: 3-D applications.

online marketing automation  the business. Whether it's online, over the phone, or face-to-face, organizations need to respond to customers' inquiries in real time. Information about in-stock parts, price breaks, alternatives to out-of-stocks, etc. should be readily available to the salesperson when interacting with customers. Without easy access to information, salespeople lose credibility—and a potential relationship with the customer. Putting relevant information in the hands of sales representatives to deliver real-time Read More

Intuit QuickBooks Online Going Mobile


As part of its ongoing quest for innovation, Intuit recently announced that QuickBooks Online is now available for mobile devices. QuickBooks Online for iPad (the name is somewhat deceiving given that the product runs on multiple mobile devices and not only on the Apple iPad) is the newest addition to the QuickBooks Online suite. Through a single QuickBooks Online account, a business can access

online marketing automation  QuickBooks Online Going Mobile As part of its  ongoing quest for innovation , Intuit recently announced that  QuickBooks Online is now available for mobile devices . QuickBooks Online for iPad (the name is somewhat deceiving given that the product runs on multiple mobile devices and not only on the Apple iPad ) is the newest addition to the QuickBooks Online suite. Through a single QuickBooks Online account, a business can access and interact with its data from a computer, tablet, or other mobile Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

online marketing automation  E-books—brochures that you read online as if you were turning the pages of a book—present the most professional-looking, electronic delivery mechanism. Unfortunately, they are typically executable files, which many corporate servers reject as potential virus-spreading attachments. Another technique is useful for trade shows, where you can expect to meet a cross section of prospects. For them, store all of your marketing collateral onto a memory card, indexed by industry and topic. If you have ever Read More

Expense Management Automation: Making the Right Choice


Expense management automation (EMA) solutions are critical components in an organization’s business strategy, and the right solution can provide both immediate and long-term cost savings. EMA dramatically cuts the cost of processing expense reports while increasing employee satisfaction by improving operational efficiency, shortening reimbursement cycles, and ensuring compliance. This report provides details on the many benefits and choices for deploying an EMA solution at your organization.

online marketing automation  expense management,automated expense management,EMA,SumTotal,pdf,whitepaper,expense management solution,reimbursement cycle,expense reimbursement,expense reimbursement software,employee satisfaction,Global Business Travel Association,GBTA,SaaS Read More

A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

online marketing automation  Positioning Process Helps Product Marketing Managers Do More At most business to business (B2B) software companies, product marketing is being asked to do more with less head count. There aren't enough hours in the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let's not forget about marketing, the lifeblood of every company. If you don't market effectively, there's a good chance you won't sell enough product to make a profit, and we all know Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

online marketing automation  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

online marketing automation  Buyer's Guide to Choosing a Mobile Marketing Platform Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!). Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

online marketing automation  Marketing Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More

Leveraging 3-D for Sales Automation


It’s no longer acceptable for salespeople to respond to customers’ inquiries with “I’ll get back to you.” In the time it takes to respond, a competitor with stronger product knowledge, customized proposals, or better pricing will win your business. Find out how to provide your salespeople with the ability to explain complex manufacturing processes and other key factors—before you lose your sales to your competitors.

online marketing automation  the business. Whether it's online, over the phone, or face-to- face, organizations need to respond to customers' inquiries in real time. Information about in-stock parts, price breaks, alternatives to out-of-stocks, etc. should be readily available to the salesperson when interacting with customers. Without easy access to information, salespeople lose credibility—and a potential relationship with the customer. Putting relevant information in the hands of sales reps to deliver real-time responses to Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

online marketing automation  Product Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing Read More