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Witty and viral marketing of enterprise applications?
Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a

online marketing magazines  go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find attempts at humor in marketing ERP. To see what I mean, please go to YouTube and see a humorous take on ERP systems and ERP vendors. With the cat in the tree” theme, Lawson Software ( evaluate some of its products ) is attempting to use viral marketing, with cartoonish humor, to gain a small corner in the otherwise big budget advertising fight between SAP and Oracle (if not Microsoft Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » online marketing magazines


i2 Technologies Lives Life In The Fast Lane
i2 Technologies is the largest and fastest growing vendor of supply chain management software with $751 million in revenue over the last twelve months and a 105

online marketing magazines  Aspect purchase brings considerable online content to i2's Internet procurement markets, providing participants a wider selection of options and other marketplace services. Supplybase adds the potential of its technology and strategic sourcing of custom parts. Custom parts represent the most strategic component of procurement for large, complicated designs. (For more information see i2's Aspect Acquisition Not Overpriced .) A strategic investment in Primavera Systems announced in September will afford i2 Read More...
Infor ION-izes its Open SOA Strategy - Part 1
2010 has certainly been an interesting (if not a crossroads) year for Infor. Namely, after a number of new high-profile hires at the beginning of the year

online marketing magazines  Services (SSAS)  for underlying  online analytic processing (OLAP) cubes , whereas Infor PM and its know-how analytic frameworks will remain intact (coming from former Comshare , Extensity , SunSystems , etc.).? As for  Microsoft SQL Server  and  Windows Server  being the preferred respective database and operating system (OS) platforms, that is for go-to-market efforts, i.e., for attracting new customers. Existing customers on other technologies and platforms will be maintained and supported, but Read More...
Company Makes Good On B2B Collaboration
Logility recently announced financial results for the third quarter ended January 31, 2000 and seemingly escaped the market turmoil that pummeled other

online marketing magazines  CPFR is superior to online trading networks, a difficult task in lieu of all the hype surrounding these exchanges. User Recommendations Users with relatively uncomplicated business processes in the process manufacturing industries, such as food & beverage, chemicals, and other consumer goods should place Logility on their shortlists. Also, third-party logistics companies should find benefits in Logility's transportation and warehousing products, especially when coupled with expertise of new partner, Read More...
Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say

online marketing magazines  Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing This is Part I of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process Why Audit The Numbers? If you're ever feeling really and truly mean, here's a nasty trick to play on your marketing and ad sales colleagues. Wait, with a friend, until some of these folks get on the elevator, and follow them in. Here's what you say to your companion in crime: I just heard that there was a real glitc Read More...
Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

online marketing magazines  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

online marketing magazines   Read More...
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

online marketing magazines  spealing about in the online world. SEO can influence the search engine in order to show your links on the top positions for special keywords. Source : bwired Resources Related to “Skunkworks” for Search Engine Marketing and Optimization : Search Engine Optimization (SEO) (Wikipedia) “Skunkworks” for Search Engine Marketing and Optimization Search Engines is also known as : Search Engine Advertising , Search Engine Directories , Search Engine Directory , Search Engine Help , Search Engine Read More...
On-site Social for Online Commerce
The white paper presents a set of core principles to guide online retailers through the integration of their online stores with popular social networks in a way

online marketing magazines  site Social for Online Commerce The white paper presents a set of core principles to guide online retailers through the integration of their online stores with popular social networks in a way that can increase the value of social initiatives and deliver measurable results. It also shows new ways merchants can use social shopping on their online stores to deepen relationships with their customers. Read More...
Microsoft Dynamics CRM Online


online marketing magazines  Dynamics CRM Online Read More...
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

online marketing magazines  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More...
Maintenance Connection Onsite/Online for CMMS-EAM Certification Report
Maintenance Connection Onsite/Online (v. 5.0) is TEC Certified for online evaluation of computerized maintenance management system (CMMS)–enterprise asset

online marketing magazines  is TEC Certified for online evaluation of computerized maintenance management system (CMMS)–enterprise asset management (EAM) solutions in the Asset Management Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

online marketing magazines  ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as MatchLogic. By arrangement with the websites Angara gets to drop a cookie - but not any data that might identify the user as an individual. When the user later visits an Angara customer, Angara can provide segmentation information such as age, sex, or geographic region. The Read More...

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