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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 online marketing program


Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the

online marketing program  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?


SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

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Benefits and Pitfalls of Gamification for Consumer Marketing


Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

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Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

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Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

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Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

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New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

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Sage 300 ERP Online


Sage 300 ERP Online (formerly Sage ERP Accpac Online) is customizable, cost-efficient software for finance, operations, and customer relationship management (CRM) providing performance improvements that allow you to accomplish more with fewer resources, save you time and money, and help you grow your business faster. Improve visibility into business measurements Better manage IT costs and facilitate secure system access through utilization of virtualization platforms Improve cash flow with built-in accounts receivable inquiry tool Decrease operation costs through better management of your inventory Gain accurate view of cash position with improved workflow Reduce the risk of penalties and fees through new payroll functionality Improve productivity of your workforce with user-requested enhancements

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Three Simple Steps to Rev Up Your “Stay at Work/Return to Work” Program


For most midsize and large companies, a “stay at work/return to work” (SAW/RTW) program has become a necessity. The impact of unscheduled absence within business operations can be severe, resulting in disrupted workflow and reduced productivity or output. Implementing a SAW/RWT program to properly manage absence and disability can address these and other issues, significantly reducing costs. Learn more about the benefits.

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Free Online FSM Software Comparisons Now Available


TEC is pleased to announce that you can now compare field service management (FSM) solutions head-to-head using TEC Advisor—our free online software evaluation and selection tool. FSM solutions provide planning and scheduling, work order management, customer engagement management, and other essential functionality for companies with highly mobile, customer-facing workforces. You can

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