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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 online mba marketing


Software for Real People Part Two: Competition and User Recommendations
The root of creativity rests in the people, the management, and the culture of the organization. A better tool will not help an organization that is resistant

online mba marketing  for Real People Part Two: Competition and User Recommendations Software for Real People Part Two: Competition and User Recommendations Featured Author - David March - February 1, 2005 Introduction The problem is that creativity is a function of the mind and the mind works very differently than the software tools and applications that we use to enslave it. The mind is a neural network that has evolved over hundreds of millions of years to be an incredibly efficient network pattern graphics

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Two Vendor Execs Discuss the Current B2B Pricing Market (and its Future)


Why are some companies still managing their prices with spreadsheets—and leaving their single most important profit lever to such inadequate if not harmful practices? TEC principal analyst P.J. Jakovljevic finds out and sits down with two vendor execs to see how B2B pricing software allows companies to detect profit anomalies and take rapid pricing actions, increasing their revenues and profits and gaining business agility.

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Software for Real People Part One: MindManager Feature and Functions


Many software applications are indispensable for the operation and management of the enterprise. They, however, may actually stifle creativity--arguably the most valuable aspect of human capital--by requiring the user to adapt to the tool rather than have the tool supporting the user.

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Service Delivery Innovation: Creating Client Value and Enhancing Profitability


The rules for success in today’s fiercely competitive market are constantly changing. Through service delivery innovation, a company can differentiate itself. But how do you change your service delivery methods to keep existing clients and entice new ones? A networked organization is one of six characteristics of successful service delivery innovation. Find out how you can put them into practice and attain the benefits.

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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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Free Online FSM Software Comparisons Now Available


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On-site Social for Online Commerce


The white paper presents a set of core principles to guide online retailers through the integration of their online stores with popular social networks in a way that can increase the value of social initiatives and deliver measurable results. It also shows new ways merchants can use social shopping on their online stores to deepen relationships with their customers.

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

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Microsoft Dynamics CRM Online Expands to New Markets


Microsoft has announced the expansion of Microsoft Dynamics CRM Online to 17 new markets. With Microsoft Dynamics CRM Online expanding to several Latin American countries, it will run within Microsoft’s datacenter located in Brazil.

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