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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 online retail marketing


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

online retail marketing  read such a document online knows it is like paying Pac-Man with your scroll bar. Left, right, up, and down just to center the content on your screen, making it difficult for the reader to maintain a steady train of thought. However, the advantage of the 11 x 17 inch format is that it can be easily converted into four 8.5 x 11 inch pages. When this document is converted to a PDF, you just read straight down as you would a normal paper document. When advance consideration is given to the various ways of

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » online retail marketing

What’s Microsoft’s Retail Play?


The retail experience is no longer limited to the showroom due to mobile and Web sales, social media, and complex pricing, among other considerations. Read TEC principal analyst P.J. Jakovljevic’s article and see how Microsoft’s recently released end-to-end retail solution, Microsoft Dynamics AX 2012 for Retail, with new point of sale and multi-channel management capabilities can help retailers run their entire business.

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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Engaging Digital Customers Through Marketing Technology


Branch sales are expected to decline by at least 30% from 2012 to 2017, but retail banks are still facing pressure to increase total sales growth by 25%. In response, banks are placing greater emphasis on growing acquisition and cross-sales in digital channels to close this gap.

The nature of the digital customer has changed the effectiveness of digital sales solutions, and requires rethinking how banks can actually capture growth.

This white paper from Corporate Executive Board (CEB) recommends banks take some specific actions to get the most value from their digital marketing technology strategy. These actions include providing guidance for understanding and purchasing products and embedding the product offers into the customer lifecycle.

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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Grupo Axo Selects Epicor Retail


Epicor announced that Grupo Axo, the business partner of internationally renowned retail brands within Mexico (such as Brooks Brothers, Brunello Cucinelli, Chaps, Coach, Crate and Barrel, Emporio Armani, Etro, Express, Guess, etc.), has selected the full Epicor Retail suite to help support its expanding retail operations

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MC Press Online


MC Press Online is a publisher of education and training materials, including books and articles. Articles and code libraries are available on the company’s website, along with a buyer’s guide that lists industry products and services.

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Retail Systems Research


Retail Systems Research (RSR) provides advisory services, research, and industry news. RSR publishes Retail Paradox Weekly, a retail news analysis newsletter.

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Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

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Logility Acquires MID Retail


Logility recently acquired privately-held MID Retail, Inc., an Indianapolis-based provider of retail allocation and merchandise planning solutions. MID Retail’s products will be integrated into the Logility Voyager Solutions suite and rebranded under Voyager Retail Optimization.

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Proof Positive: Increasing Your Online Sales and Transactions


In Proof Positive: Increasing Your Online Sales and Transactions, you'll learn about the highest level of Web security: extended validation SSL.

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