Branch sales are expected to decline by at least 30% from 2012 to 2017, but retail banks are still facing pressure to increase total sales growth by 25%. In response, banks are placing greater emphasis on growing acquisition and cross-sales in digital channels to close this gap.
The nature of the digital customer has changed the effectiveness of digital sales solutions, and requires rethinking how banks can actually capture growth.
This white paper from Corporate Executive Board (CEB) recommends banks take some specific actions to get the most value from their digital marketing technology strategy. These actions include providing guidance for understanding and purchasing products and embedding the product offers into the customer lifecycle.
online retail marketing