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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 online web site marketing


Web-site Strategy for Organizations in the Corporate Services Industry
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional

online web site marketing  tools such as forums, online polls, surveys, and the ability to comment on blogs, organisations can also increase interactivity, thereby increasing engagement and strengthening client relationships. 3. Promoting Positive Word of Mouth According to Herbig and Milewicz (1997, p.27) “reputation is one of the primary contributors to perceived quality…and value…a firm with a good overall reputation owns a valuable asset - “goodwill”. Goodwill is particularly  based. As such, promoting positive word

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Web Content Management (WCM)

Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet) or private web sites (intranet or extranet). Use a WCM solution to organize and manage documents; provide content version control, collaboration utilities, and user- or document-level security. 

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“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

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Case Study: Holland Bulb Farms Online Flower Provider Manages Web Store to Support Company Growth


With over 25,000 customers, Holland Bulb Farms of Wisconsin (US) needed a more efficient way to sell and market its gardening items on the Web. The company wanted an integrated system to keep track of its growing number of transactions, expenses, and purchases. With Everest, the company found the all-in-one solution it needed—and within the first month of going live, saw a 300-percent return on investment. Learn more.

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Online Marketing: Choosing an Online Marketing Company


In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an interactive marketing firm to help you promote, optimize, and advertise your Web site.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

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Microsoft Dynamics CRM Online Expands to New Markets


Microsoft has announced the expansion of Microsoft Dynamics CRM Online to 17 new markets. With Microsoft Dynamics CRM Online expanding to several Latin American countries, it will run within Microsoft’s datacenter located in Brazil.

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Sage 300 ERP Online


Sage 300 ERP Online (formerly Sage ERP Accpac Online) is customizable, cost-efficient software for finance, operations, and customer relationship management (CRM) providing performance improvements that allow you to accomplish more with fewer resources, save you time and money, and help you grow your business faster. Improve visibility into business measurements Better manage IT costs and facilitate secure system access through utilization of virtualization platforms Improve cash flow with built-in accounts receivable inquiry tool Decrease operation costs through better management of your inventory Gain accurate view of cash position with improved workflow Reduce the risk of penalties and fees through new payroll functionality Improve productivity of your workforce with user-requested enhancements

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The Definitive Guide to Engaging Content Marketing


Have you ever wondered what content marketing is? Have you ever wondered why you need it? This guide gives you seven easy ways to identify engaging content marketing and tells you its three major benefits. Beyond that, this guide walks you through the planning, creation, and design stages of developing quality content. You'll also learn about publishing and promoting your content, and measuring its effect.

An effective content marketing strategy helps your brand engage with potential customers early in the buying cycle and build a relationship with them. After reading this guide, you'll have the tools you need to get started and build a successful content marketing strategy.

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Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

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