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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 opt email marketing


New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

opt email marketing  them enforce a strong opt-in model. Every e-mail sent out by the system contains both the name of the sender and the name and contact information for Responsys - and offers a one-click unsubscribe option. In addition, the company requires each of its customers to sign a privacy contract and claims it will enforce those contracts by spot checks. For the Jumpstart product, to make privacy simpler for customers and users, there is an additional restriction: A name gets on a company's e-mail list only if the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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BoldFish’s Opt-In E-Mail Delivery System ~ ‘Oh My That’s Fast!’


BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today.

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Analysis of Critical Path's Alliance with yesmail.com for Permission Email


In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies such as DoubleClick and put to use in the Permission email area.

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SAP’s SME Product Marketing Team Tells All (or Most of it, at least)


The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises (SMEs). For one, the much publicized and anticipated multi-tenanted software as a service (SaaS) SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so (after

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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

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More Than Just Email Filtering


The evolving sophistication and rapid proliferation of email-borne threats advance too quickly to be countered with conventional e-mail security methods. Organizations must deploy e-mail security solutions that are complete and include several complementary features to be effective and manageable. This white paper will focus on the features of an effective email security system and the technology addresses these requirements.

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)


As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.

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The B2B Online Marketing Playbook: A CEO's Guide to Risks and Rewards


How do you know which online marketing tactics will reward your company with more buyers? And which will drain away your time and resources with nothing to show for the risk? This playbook is a practical, easy-to-use guide to help you make these decisions. You'll get a quick introduction to 10 key online marketing concepts with the information you need to make smart investments, generate higher quality leads, boost your company's revenue, and avoid costly, time-wasting mistakes.

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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

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