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New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

opt email marketing  them enforce a strong opt-in model. Every e-mail sent out by the system contains both the name of the sender and the name and contact information for Responsys - and offers a one-click unsubscribe option. In addition, the company requires each of its customers to sign a privacy contract and claims it will enforce those contracts by spot checks. For the Jumpstart product, to make privacy simpler for customers and users, there is an additional restriction: A name gets on a company's e-mail list only if the Read More...
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Documents related to » opt email marketing


DoubleClick Merger Good News For Privacy Advocates?
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising

opt email marketing  the Postmaster website, an opt-in mailing list for webmasters - into the core of a profitable marketing business with 1999 revenues of $20 million (up 508% over 1998) and net income of $4.5 million. The NetCreations business, PostMasterDirect.com, is a double opt-in e-mail marketing service. Visitors to the site select categories in which they are interested in receiving marketing e-mail. However they are not entered into the database until they have replied to an automatically generated e-mail from the Read More...
Analysis of Critical Path's Alliance with yesmail.com for Permission Email
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies

opt email marketing  is equivalent to an opt-in-email service. In other words, when a user registers at an e-commerce site, he/she will be able to elect to receive or not to receive mailings based on their areas of interest. The Permission email service has increased response rates to e-commerce sites, proving the mailings to be more efficient than standard Internet Banner advertisements. As with all electronic mail, the cost of Permission email is approximately 90% less than standard direct mailings. In direct correlation Read More...
BoldFish’s Opt-In E-Mail Delivery System ~ ‘Oh My That’s Fast!’
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today.

opt email marketing  Opt-In E-Mail Delivery System ~ ‘Oh My That’s Fast!’ BoldFish’s Opt-In E-Mail Delivery System ~ 'Oh My That's Fast!' P. Hayes - September 22, 2000 Product Background BoldFish is the first company to tackle the e-mail problem on an Internet scale and at speeds, which will support even the largest of electronic mailing and distribution sites. The company has developed a number of advanced technologies for delivering, managing, personalizing, and commerce-enabling vast numbers of e-mail me Read More...
SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

opt email marketing  Business Suite or still opt for SAP Business All-in-One with best practices (and implement SCM in a traditional way, which in turn defeats the SAP Business All-in-One purpose of quick implementations)? SAP SME : We’d recommend that they consider the aforementioned RDS add-ons as they serve the interests of the SMB customer. RDS offer quick time to value, predictability in cost and deployment time, and, ultimately, SCM functionality to run their manufacturing operations. For specific SCM related RDS Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

opt email marketing  vertical marketing,marketing branding,promotion marketing,promotional marketing,brand marketing,marketing blog,tips marketing,marketing and branding,b2b marketing,sales and marketing strategy,experiential marketing,vertical marketing network,advertising strategies,sales strategy,direct response marketing Read More...
HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.
HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference

opt email marketing  HR,HCM,Human Resources,Huuman Capital Management,Kronos,Workforce Central Read More...
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

opt email marketing  content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More...
A Question of Continuity: Maximizing Email Availability for Your Business
This white paper looks at the value of email availability and how it can be improved. It examines the key characteristics and capabilities of each type of

opt email marketing  in detail at an option that meets key requirements whenever an email availability strategy has to be planned, implemented and managed to time and to budget. IT professionals looking to improve their existing IT security should read this paper. Read More...
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

opt email marketing  as well as to optimize their investments. In return, they enjoy higher return on investments in key performance metrics. What Is Precision Marketing? Precision marketing is a strategy deployed by organizations using an integrated on-demand marketing automation solution which generates demand, drives qualified leads, and optimizes customer profitability. Precision marketing enables organizations to gain a competitive advantage and increase market share by delivering relevant information to the right market Read More...
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

opt email marketing  templates were verified and optimized based on the experience of 21,000 users who engaged with them. The members of the network can either use the existing content or further develop it. With this offering, Marketo acknowledges the importance of a collective that includes its customers as active contributors to product and service development. So far, more than 2,000 companies have joined the Marketo network. Read More...
More Than Just Email Filtering
The evolving sophistication and rapid proliferation of email-borne threats advance too quickly to be countered with conventional e-mail security methods

opt email marketing  Than Just Email Filtering The evolving sophistication and rapid proliferation of email-borne threats advance too quickly to be countered with conventional e-mail security methods. Organizations must deploy e-mail security solutions that are complete and include several complementary features to be effective and manageable. This white paper will focus on the features of an effective email security system and the technology addresses these requirements. Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

opt email marketing  team brainstorms positioning statement options, some team members can test ideas with colleagues, customers, or a person in sales, product development, consulting, etc. with a sharp eye for customer benefits. New ideas may emerge. Formal feedback loops are more productive when the positioning team has conviction about its work. This is easier to achieve than you might think by using the following criteria to test your message strategy. Is it important? (Does it address your target's most pressing Read More...
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

opt email marketing  data mining, multi-channel campaign optimization, real-time event triggers and marketing content management. Based on an open, scalable architecture, Unica's Affinium Suite aims at enabling marketers to gather and analyze knowledge from multiple data sources; identify customer wants and needs; plan, execute and manage tailored programs for interactions through multiple touch points; and measure and optimize marketing effectiveness. The Affinium Suite is also fully internationalized with Unicode support Read More...

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