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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 opt in email marketing tool


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

opt in email marketing tool  resources and budgets are optimally allocated in order to drive the best return on their marketing investments. Marketing Recommendations According to MarketingProfs, measuring marketing effectiveness through quantiiable, insightful and useful benchmarks, gives marketers the information needed to focus efforts and resources on what best builds the business and improves ROI.18 To illustrate accountability, marketing executives need to implement marketing automation technology that provides a spectrum of

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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How to Choose an SMS Provider


For over 15 years, short message service (SMS) has been a quick and reliable way to receive and deliver information—anytime, anywhere. Today, SMS helps provide dialogue with consumers. Inbound SMS, or mobile originated (MO), is an important tool to enhance customer interaction. Learn the most important factors to consider when choosing an SMS provider, including flexibility, price, international coverage, and reliability.

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Sales Force Automation Buyer’s Guide


No matter how effective your sales staff is, there’s always room to boost efficiency and increase sales. But how you go about doing so may be a point of contention. Sales force automation (SFA) solutions come in many flavors, but they don’t all offer the comprehensive SFA functionality you need. Find out how to avoid the pitfalls of choosing SFA software, and get help matching your needs with the right solution for you.

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PeopleSoft - Catching Its Second Wind From The Internet Part 2: Strengths and Challenges


PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now has a pure Internet platform a new set of products and a new assertive attitude. This part examines the strengths and challenges PeopleSoft now faces in today’s cutthroat competitive environment.

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Application Giants in Duel and Duet for Users’ Hearts, Minds … and Wallets


While SAP and Microsoft are concurrently partnering for certain initiatives, they are still dueling about who is bigger, better, smarter, whose user screens are prettier and more user-friendly, and so on. But the major question is whether the market and users are ultimately going to be better for it.

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Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

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Prepare for the Quantum Leap in Real-time Analytics: How In-memory Analytics Is Going to Change Everything about Your Enterprise


For business leaders facing the radical, disruptive change represented by in-memory analytics, the response may range from enthusiasm and advocacy to apprehension and fear. Regardless of your particular posture, the smart company needs to understand how in-memory works and what it represents, and craft a purposeful roadmap for their in-memory future. Download this primer on in-memory analytics to learn what it all means for you.

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Role of In-memory Analytics in Big Data Analysis


Organizations today need to handle and manage increasingly large volumes of data in various formats and coming from disparate sources. Though the benefits to be gained from analysis of such big data are immense, so are the inherent challenges, including need for rapid analysis. In his article, TEC BI analyst Jorge García discusses how in-memory analytics helps address these challenges and reap the benefits hidden in big data.

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Keeping Projects in View and Costs in Line


In construction and services, matching the right people to the right projects is mission-critical if those projects are to show actual profits. But determining profitability takes time—not a common commodity today. What’s needed are tools to track, identify, and report all contract and project activity—an integrated view of all job details, including the critical factors that determine profitability.

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Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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Competing in a Big-box World: How Retailers Can Leverage Technology to Thrive in Today’s Retail Environment


Industry analysts and retail executives agree that, although competitive prices are a must, “low price” as a leading strategy will no longer lead to long-term business success. To successfully compete, midsized retailers must carve out a niche based on creative strategies, including better and more localized product assortments, flawless price management and execution, and optimized inventory down to the store level.

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