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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 opt in email marketing tool


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

opt in email marketing tool  resources and budgets are optimally allocated in order to drive the best return on their marketing investments. Marketing Recommendations According to MarketingProfs, measuring marketing effectiveness through quantiiable, insightful and useful benchmarks, gives marketers the information needed to focus efforts and resources on what best builds the business and improves ROI.18 To illustrate accountability, marketing executives need to implement marketing automation technology that provides a spectrum of

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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PeopleSoft - Catching Its Second Wind From The Internet Part 2: Strengths and Challenges


PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now has a pure Internet platform a new set of products and a new assertive attitude. This part examines the strengths and challenges PeopleSoft now faces in today’s cutthroat competitive environment.

opt in email marketing tool  current Vantive users may opt to switch to still a deeper and broader leading CRM product. While PeopleSoft now has strong management with an invigorated stance, and is running a profitable business, it may be short-lived without sustaining license revenue. PeopleSoft has lower license revenue (expressed both as a percentage of total revenue and in raw dollar amounts), market share, global presence, and resources compared to SAP, Oracle and, in part, Siebel Systems. Also, the great part of its revenue Read More

Report from VAI User Conference 2014: VAI Software’s Competitive Longevity


VAI’s flagship S2K Enterprise suite is used by a wide variety of companies worldwide, with a number of clients in the manufacturing, distribution, retail, food, and service and repair industries. TEC's P.J. Jakovljevic attended the 2014 VAI User Conference recently, and gives an in-depth look at the company and the S2K product line and what's new with both.

opt in email marketing tool  were other incentives to opt for HTML5. While VAI’s Java screens present static pages, HTML5 screens offer the so-called “actionable grids,” i.e., the ability for end-users to personalize their screens by sorting, moving, and hiding certain fields, rows, columns, etc.   VAI also announced new mobile apps. While Web apps have to be connected to the Internet and run in a browser, they also need keyboard and mouse navigation, and are well suited for high-level features (e.g., CRM, analytics, Read More

Sales Force Automation Buyer’s Guide


No matter how effective your sales staff is, there’s always room to boost efficiency and increase sales. But how you go about doing so may be a point of contention. Sales force automation (SFA) solutions come in many flavors, but they don’t all offer the comprehensive SFA functionality you need. Find out how to avoid the pitfalls of choosing SFA software, and get help matching your needs with the right solution for you.

opt in email marketing tool  record, especially if you opt for the on-demand model. In that scenario, you are entrusting your data to the vendor, and if the vendor's history has been peppered with poor data management, updates that fail to go smoothly or arbitrary increases in price for existing customers, you can expect to suffer those things in your own implementation. Demand the vendor's policies for moving your data if you outgrow your solution; change from a hosted to an on-demand option; or require a new solution due to Read More

The N-able MSP Maturity Model


A business' success delivering managed services depends on its ability to improve the delivery of effective and efficient services to its customer base. Learn about ways that managed services providers (MSPs) can develop a higher-value business by improving their ability to attract and retain high-quality customers and provide IT services in an effective manner.

opt in email marketing tool  although many service providers opt to keep their Chaotic customers but charge a premium. Of course, only MSPs that have themselves achieved a higher level of IT process maturity are in a position to improve their install base by eliminating lower-end customers. Level 1: Reactive As organizations begin to develop practices and processes, they gradually ascend to the higher levels of the MSP Maturity Model ladder. The Reactive service provider is in the first level of process improvement. Organizations in Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

opt in email marketing tool   Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

opt in email marketing tool  on accelerating, measuring, and optimizing campaign execution; and investing in software solutions to more effectively provide tailored information for consumers. These six marketing success factors will help you achieve a stronger product differentiation an enhanced target audience segmentation better-managed brand portfolios enabled organic growth Six Success Factors for a Best-run Marketing Organization can propel your company in the right direction for marketing success. Download your copy today.   F Read More

SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

opt in email marketing tool  It chose a third option of partnering. We believe that SAP has caved under the pressure from the marketplace not only to deploy a solution but to also articulate its product development strategy. If SAP had blindly followed its tradition and built marketing software from scratch, as it is doing for the sales and customer support components of its CRM suite, it would have taken at least another 12-18 months to deliver. We believe that this partnership will partially fill some gaps within SAP's CRM product Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

opt in email marketing tool  the Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More

Growth Strategies in Uncertain Times: Building and Maintaining Lasting Client Relationships in Professional Services Organizations




opt in email marketing tool  Strategies in Uncertain Times: Building and Maintaining Lasting Client Relationships in Professional Services Organizations Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

opt in email marketing tool  the other hand, may opt to have no brick-and-mortar branches. This is probably acceptable to customers - and even reinforces the message that the low-cost bank can provide better loan and deposit interest rates because expenses are minimized. In fact, the foundation of the Internet bank is based on a new channel strategy concentrating on online banking services, in a way parallel to that of Amazon.com, which pioneered Internet-based ordering and delivery of physical products. Develop a multichannel strate Read More

The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

opt in email marketing tool  Art and Science of E-mail Marketing When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

opt in email marketing tool  them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!). Read More