Poor usability leads to irritation and fatigue and it has an adverse impact on the usage experience. In an on-line shopping web site, it can lead to loss of revenues. Poor usability in business applications leads to increased help desk costs. On the other hand, better usability makes our usage experience more fun and can increase productivity. A highly usable on-line shopping web site tempts repeat visits, builds customer loyalty, and increases its revenue-earning potential.
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experience in SAP, PeopleSoft, Oracle, and Ramco ERPs over the last eight years, S. Ketharaman has strong expertise in other IT products and services like e-Business and custom-developed solutions, Unix-based super-mini computers, Wintel servers, desktops, notebooks, WAN, and IBM mainframe gateways. He has developed frameworks and models in areas such as identification of differentiators, price forecasting, and innovative service delivery. Ketharaman has also authored many articles on topics like ROI of