It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least in the realm of business-to-consumers (B2C) commerce. According to Forrester, 63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way.
As consumers and
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Business One, Oracle Retail, Oracle CRM, Salesforce.com, Taleo, SuccessFactors, Epicor , etc. all have their fan pages on Facebook and LinkedIn, as well as related Twitter feeds. In fact, I've even registered for some local vendor events and downloaded some analyst reports based on the social media feeds from these established public vendors. Infor’s Example A good example of a hybrid marketing strategy would be Infor , whose recent virtual Inforum conference I followed in part (one shortcoming of