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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 oracle marketing strategy


Oracle Further Orchestrates Its SOA Forays Part Three: Strategy Shifts
Oracle has long moved in the direction of blurring the line between applications and infrastructure. It has leveraged the system of record elements in

oracle marketing strategy  entire realm of e-business. Oracle E-Business Suite exhibits not only a web-centric architecture built on standards with J2EE, but also a new functional scope of enterprise systems, far beyond traditional ERP. The suite, built upon a unified information architecture and covers the buy side (e-procurement and supplier relationship management) inside the four walls enterprise operations. In other words, it covers core ERP including financials, human resources (HR), project management, and manufacturing

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » oracle marketing strategy

More Vendors Bail on Oracle in Favor of IBM


Oracle’s focus on software application markets is impacting its Database business. Recently SAP AG and Siebel Systems, i2 Technologies, Inc., and PeopleSoft have also chosen IBM’s DB2 Universal Database as their preferred database for developing current and future applications, and as their preferred backend database for customer deployment. In addition, IFS AB, one of the top 10 ERP vendors, which was previously Oracle-centric, has announced an agreement with IBM to add DB2 support.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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Oracle Reports Strong Profits


On December 14, Oracle Corporation announced record second quarter results for the period ended November 30, 1999. For the quarter, net income increased 40% to $384 million, or $0.26 per share, while total revenue grew to $2.3 billion. This compares to net income of $274 million, or $0.19 per share, and revenue of $2.1 billion for the same period a year ago.

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Is Oracle Becoming Invincible?


On June 20, Oracle Corporation, the leading provider of database and enterprise software applications, announced its fiscal 2000 results, claiming that it has passed SAP to become the world's largest applications software company.

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Creating a Web Strategy


One of the best starting points for determining a web site strategy is to understand both the market that your company operates in and the needs of your key stakeholders. But most companies today are highly complex and political, making the identification and prioritization of stakeholders a difficult task. Discover the three key broad stakeholder groups that you need to factor into your web strategy planning.

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Oracle Loses Again


SAP AG has chosen SQL Server 7.0 as its strategic database for the Windows platform. The companies also will cooperate to make the Windows 2000 OS available as a platform choice for customers wishing to implement mySAP.com solutions. On the heels of the agreement to use IBM DB2 as a preferred backend database, Oracle continues to lose market share as a database in the ERP arena.

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Oracle Sails Slower In The Low Tide, But Mayday Signal Is Quite Far-Fetched


For a longer time than most of its competitors, Oracle seemed to have defied a global economic slowdown. The 64,000 dollar question is whether Oracle’s tamed results are completely attributable to the slowing economy, or do the problems run deeper.

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The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

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Oracle FSM—One Name, Three Different Products


In this report, TEC research analyst Raluca Druta delves deep into Oracle's approach to addressing the current demands of the field service management (FSM) market. Read the report and find out how Oracle's three different FSM product lines and recent strategies and partnerships enable the software giant to provide strong customer engagement and great customer experiences.

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Configurability Strategy: A Competitive Advantage


To gain a competitive advantage, manufacturing companies that sell complex products are implementing a configurability strategy that provides more options using fewer resources. Learn about the two interrelated phases of a configurability strategy: developing the product—which emphasizes the essential functionality of a product configurator—and executing the lead-to-order (LTO) process in a lean manufacturing environment.

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