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Oracle Further Orchestrates Its SOA Forays Part Three: Strategy Shifts
Oracle has long moved in the direction of blurring the line between applications and infrastructure. It has leveraged the system of record elements in

oracle marketing strategy  entire realm of e-business. Oracle E-Business Suite exhibits not only a web-centric architecture built on standards with J2EE, but also a new functional scope of enterprise systems, far beyond traditional ERP. The suite, built upon a unified information architecture and covers the buy side (e-procurement and supplier relationship management) inside the four walls enterprise operations. In other words, it covers core ERP including financials, human resources (HR), project management, and manufacturing Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » oracle marketing strategy


Infor ION-izes its Open SOA Strategy - Part 2
Part 1 of this blog series started by analyzing a certain change of the guard and a related product strategy shift at Infor. Two late June 2010 news

oracle marketing strategy  ) only runs on Oracle and is about 80 percent based on  stored procedures  (i.e., locked in Oracle’s  data dictionary ). If one tried to create a matrix of possible old to new technologies migrations, this could be a scary list. I frankly saw Infor’s statement about being “uniquely aligned with Microsoft across target markets, customers, technologies, applications, and channels” as a stretch. Infor might be a mid-market provider, but it also has some of the largest corporations as customers, Read More...
Is Oracle Becoming Invincible?
On June 20, Oracle Corporation, the leading provider of database and enterprise software applications, announced its fiscal 2000 results, claiming that it has

oracle marketing strategy  of a business. The Oracle e-Business suite competes in marketing with Broadvision, sales with Siebel, service with Clarify, supply chain with I2, Internet procurement with Ariba, exchanges with Commerce One, manufacturing and accounting with SAP, and in human resources with Peoplesoft. So, customers can buy all these applications from all these different vendors, and then hire a consulting firm to assemble the different applications and try to make them work together. Or, customers can buy the Oracle Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

oracle marketing strategy  , SAP , and Oracle . Incidentally, Applix , with its recent exit from the CRM market (see Will A Big Fish's Splash Cause Minnows' Flush Out Of The CRM Pond? ), may exemplify the dark side of the CRM medal nowadays, as droves of smaller pure-play CRM vendors have been hard pressed to survive owing to the combined effect of CRM users' disenchantment with the products' hardly ever materialized benefits, compounded with the tight IT budgets due to the delay of the worldwide economic recovery and with Read More...
More Vendors Bail on Oracle in Favor of IBM
Oracle’s focus on software application markets is impacting its Database business. Recently SAP AG and Siebel Systems, i2 Technologies, Inc., and PeopleSoft

oracle marketing strategy  More Vendors Bail on Oracle in Favor of IBM M. Reed - August 7, 2000 Event Summary Following on the heels of SAP AG and Siebel Systems, i2 Technologies, Inc., a leading Supply Chain Management vendor, and PeopleSoft, a leading Enterprise Resource Planning and Payroll/Human Resources vendor, have also chosen IBM's DB2 Universal Database as their preferred database for developing current and future applications, and as their preferred backend database for customer deployment. According to the vendors, Read More...
Enterprise Application Alternatives: What You Should Be Asking Oracle and SAP
Despite challenges, both SAP and Oracle will be formidable forces in the hosting space, because of their intimate application knowledge, their infrastructure

oracle marketing strategy  You Should Be Asking Oracle and SAP Challenges to Oracle and SAP Oracle Corporation has long prospered in the application service provider (ASP) and hosting space with its vision to deliver software as a service through the Oracle On Demand offerings (in former incarnations called Oracle.com and Oracle Business Online ). At the applications level, Oracle has over 200 customers within the Oracle E-Business Suite On Demand program. Here pricing is based per module and is similar to standard licensing, Read More...
Cricket's Challenges before Oracle Taleo Cloud Service
John Moxley describes the reasons behind the company’s decision to choose Oracle Taleo Cloud Service.

oracle marketing strategy  s Challenges before Oracle Taleo Cloud Service Read More...
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

oracle marketing strategy  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More...
Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

oracle marketing strategy  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More...
Managing Financial Performance: Closing the Gap Between Strategy and Execution
In Managing Financial Performance: Closing the Gap Between Strategy and Execution, learn how a unified, closed-loop performance management system...

oracle marketing strategy  managing financial performance closing gap strategy execution,managing,financial,performance,closing,gap,strategy,execution,financial performance closing gap strategy execution,managing performance closing gap strategy execution,managing financial closing gap strategy execution,managing financial performance gap strategy execution. Read More...
Active Strategy


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Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points

oracle marketing strategy  Marketing Management (EMM) RFI/RFP Template Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support Read More...
Oracle Optimized Solution for JD Edwards EnterpriseOne-A Business White Paper
This paper describes the benefits of integrating Oracle's software and hardware technologies to achieve optimal results in the form of increased performance

oracle marketing strategy  Optimized Solution for JD Edwards EnterpriseOne-A Business White Paper This paper describes the benefits of integrating Oracle's software and hardware technologies to achieve optimal results in the form of increased performance, low cost of operation, low energy consumption, and small footprint. Read More...
Oracle Fusion Human Capital Management-Work as a Team
This demo shows how Oracle Fusion Human Capital Management allows organizations to harness their human resources by working together in teams.By viewing this

oracle marketing strategy  Fusion Human Capital Management-Work as a Team Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

oracle marketing strategy  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More...

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