Proactive customer communications (PCC) is any outbound communications solution that delivers proactive notifications, alerts, or other messages. Done right, PCC turns often-dreaded telemarketing calls or ignored direct mail into important alerts and updates.
Today, PCC is being used across industries, including financial services, telecom and utilities, travel and hospitality, healthcare, retail, and pharmaceuticals. PCC can help businesses in many industries and of all sizes deliver greater value across the end-to-end customer journey and build brand loyalty.
Highly personalizing PCC is key in making it effective and relevant to the customers it needs to reach. This white paper looks at key factors that drive the use of PCC services, such as using varied communications channels, and preference management.