Customer relationship management (CRM) is more than a product—it’s a philosophy. That’s why, when it comes to CRM systems, it’s important to understand all the benefits of an integrated application before beginning the selection process. After all, just as a chain is only as strong as its weakest link, a CRM solution is only as good as its implementation.
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methods and jettison administrative overhead that no longer benefits you or your customers. 2. Customers are everywhere: clients, vendors, employees, mentors. It used to be easy to define the word customer. But companies are becoming more diverse, with multiple locations, employees who telecommute, and vendors who function as partners. The idea of customer has broadened to include a wide range of end users of different kinds of corporate information. For example, employees are customers when they