Supply chain systems to date have represented the back-end of that process of servicing markets and have taken us a long way in replacing assets with information. But the fact is, building products still takes a long time. Contrastingly, markets require short response times--days. For the last few years, we have begun the process of trying to understand the unplanned event. The first and second paradigm systems deal in knowns--this is what I think I need and therefore this is what I will buy. The Third Paradigm focuses on the uncertainty elements to understand risk. This is the key. Isolate, understand and organize the chaos—creating an operational and financial model.