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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 pdm marketing


Zdesign for consumer products- CPLM for Defense
Zdesign connects participants in fashion product development organizations, and manages the time-critical communications between trading partners. It brings

pdm marketing  (SCM), product data management (PDM), and computer-aided design (CAD).

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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PLM Migration: Migrate Your Mind First


This article identifies the increasing requirements of system replacements in the product lifecycle management (PLM) area and recommends users rethink the implementation scope, system integration, acquisition method, and so on before strategizing their PLM migration plans.

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Acquisition Changes Product Lifecycle Management Landscape


Dassault Systèmes' recent acquisition of MatrixOne could potentially expand its range over a broader set of industry sectors, and may increase its North American visibility. The potential for a joined product suite is considerable, as are the organizational challenges ahead.

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Summarizing PTC’s Decades of Fervent In-House Innovation (and Acquisitions) - Part 2


Part 1 of this blog series introduced Needham, Massachusetts, United States (US)-based Parametric Technology Corporation (PTC, NASDAQ: PMTC), which is an over US$ 1 billion large software company that develops, markets, and supports product development software solutions and related services. The article analyzed the company’s genesis from its inception in 1985 through the mid

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Managing Trees versus Managing Grass


Within the product lifecycle management (PLM) arena, there is a category of solutions with a very specific industry focus: fashion and retail PLM solutions. For example, Lectra calls its solution Fashion PLM; at PTC, its FlexPLM solution is created for retail, footwear, and apparel; TradeStone Software names  its solution Merchandise Lifecycle Management (MLM)  (instead of PLM) and focuses on

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A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Where have all my marketing investments gone?


With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business.

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HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.


HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite.

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“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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