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New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

permission marketing engine  the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and integration with other corporate data and systems. An important feature of all products is that they are almost impossible to use as spamming tools. Responsys buil Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » permission marketing engine


Sage Analyst Day 2011: Not your Older Brother’s Sage - Part 3
Part 1 of this series analyzed the transformative events during the last few years at Sage Group, Plc (LSE: SGE) and its Sage North America subsidiary. These

permission marketing engine  basis with the customer’s permission. With this info, either a live Sage support employee, a virtual assistant , Advisor-generated messages and/or in-product chat provide the following benefits to customers: Deliver relevant advice on additional features the customer should be using Proactively warn the customer when something is wrong Seamlessly deliver updates and help the customer discover new capabilities Help the customer when the Advisor senses the customer needs assistance Show the user company Read More...
OKENA Brews Up a StormSystem that Secures All Applications
OKENA's announcement of their product line StormSystem indicates that they intend to grow and expand their innovative intrusion prevention system with highly

permission marketing engine  This document requires prior permission before publication, transmittal, or storage on either hardcopy or softcopy formats. Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

permission marketing engine  adopter and serve up permission-based marketing offers via mobile messages for the hottest new smartphone just before the customer's contract expires.   Silverpop and IBM in the Smarter Commerce Sphere Silverpop’s software will be leveraged by IBM's 140 “Ready for Smarter Commerce” marketing partners, and integrated within a new IBM cloud marketing suite—details for the latter are due in May 2014. Silverpop competes to varying degrees against Eloqua and Responsys (recently acquired by Oracle ), S Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

permission marketing engine  is embedded in its permission-based approach. While using large direct marketing databases of anonymous profile information, ADAPTe displays itself to the user as a personalized shopping assistant. It builds individualized profiles only for shoppers who request such assistance. One of the features of the shopping assistant is that it allows the shopper to notify it about gift shopping. So, when you are shopping for something special for Aunt Minnie ADAPTe will not mix those purchases with your own persona Read More...
ION Middleware-Infor’s Fastest Growth Engine
Infor, a provider of business application software serving more than 70,000 customers in over 190 countries, recently announced strong momentum for Infor ION

permission marketing engine  Middleware-Infor’s Fastest Growth Engine Infor , a provider of business application software serving more than 70,000 customers in over 190 countries, recently announced strong momentum for Infor ION technology. More than 900 organizations in 59 countries have reportedly purchased ION, making it the top-selling and fastest-growing product in Infor’s portfolio of industry-specialized software products. Hailed as a lightweight middleware offering, Infor ION is an integration framework that connects Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

permission marketing engine  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More...
HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.
HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference

permission marketing engine  Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc. HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite. Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve

permission marketing engine  Inc.’s New Mission-“Big Data” Sales & Marketing Apps PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More...
Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

permission marketing engine  Delves into PIM by Snatching QRS Part Two: QRS Marketing Event Summary On September 3, Inovis International , Inc . An electronic data interchange (EDI), business-to-business (B2B), and value-added network (VAN) connectivity specialist, and a leader in providing e-business commerce automation solutions that facilitate the more effective management of retail, supply, and manufacturing partnerships, and QRS Corporation (NASDAQ: QRSI) announced a definitive agreement to merge. This announcement Read More...
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

permission marketing engine  Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and ot Read More...
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

permission marketing engine  for Search Engine Marketing and Optimization Search Engine Optimization (SEO) is a magical word that everybody is spealing about in the online world. SEO can influence the search engine in order to show your links on the top positions for special keywords. Source : bwired Resources Related to “Skunkworks” for Search Engine Marketing and Optimization : Search Engine Optimization (SEO) (Wikipedia) “Skunkworks” for Search Engine Marketing and Optimization Search Engines is also Read More...
Workforce Ready Suite-Kronos’ SMB Growth Engine
Amid the fever pitch of the MLB 2013 Playoffs, Kronos Inc.’s 2012 acquisition of SaaShr appears to be a grand slam hit. The cloud workforce management offering

permission marketing engine   Read More...
CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”
This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite

permission marketing engine  Connections C3—Focusing on Sales and Marketing to “Lead to Money” This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite. While the incentive and compensation and configure price quote (CPQ) modules remain two main entry points for most customers, at the conference the vendor focused on the ability of the suite to make sales and marketing work as one in order to close deals faster. Cal Read More...
Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the

permission marketing engine  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More...

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