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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 personalization market


Real Media Goes To Market
Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

personalization market  to acquire a state-of-the-art personalization/targeting technology, as we believe this will be the high value in Internet advertising, both for general consumer sites and for verticals. User Recommendations Going public changes the nature of a company. While the current market for Internet stocks will do interesting things to the stock price, it will also focus much more scrutiny on the company. There is no reason for serious concern about the effects of this offering on customers, but it is only prudent

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » personalization market

TEC's Mid-market ERP-Distribution Buyer’s Guide


Midsize manufacturers and distributors now have access to an array of powerful software solutions that simply weren’t available before. But with so many choices, you need accurate and unbiased information. This comprehensive guide from TEC and SupplyChainBrain provides a state-of-the-market analysis, success stories from your peers, in-depth information on solutions, and a directory of the leading vendors in the field.

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Brio Technology Enters the ETL Market


Brio Technology (Nasdaq: BRYO) today announced Brio.Impact 4.0, an upgraded version of the industry's first analytic application designed specifically for revenue optimization. Available immediately, Brio.Impact 4.0 includes an integrated extraction, transformation and loading (ETL) capability.

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BI State of the Market Report


IT departments rarely know as much about a business as the business people themselves. But business users still depend on IT to deliver answers related to the information that they receive. Learn how business intelligence (BI) 2.0—also known as collaborative BI—is helping business users create and modify their own reports, share and enrich information, and provide feedback to each other and to information producers.

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Two Stalwart Vendors Discuss Market Trends


In this unique question and answer series, vendors were given the opportunity to put forth their views on market trends, platform approaches, and mid-market issues. The questions posed to willing participants of this opinion poll are elaborated on here.

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Market Impact of Lawson-Intentia Merger


The Lawson and Intentia merger might create a much-needed, strong statement for the market, and provide the mid-market with more options. It may also decrease the negative momentum both companies have experienced in the frenzied and rapidly consolidating enterprise applications market.

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Welcome to the CRM Mid-Market Abyss-PeopleSoft


As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural and functional differences are well understood and acted upon or do the large players simply offer a smaller mockup of their existing enterprise solutions. This article, which evaluates the PeopleSoft mid-market CRM solution, is the first of a series of research articles that focus on the mid-market applications provided by large CRM vendors.

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Best Software Delivers More Insights To Its Partners (As Well As To The Market) Part Four: Market Impact Continued


Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software brand in 2002 emanated from the company's ability to deliver highly integrated components, and to weave a unified story around this concoction of products, many of them with best-of-breed traits.

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PC Market Figures Show Compaq, Dell, and HP Lead


The desktop PC market is turning from a five-way fight into a three-way horse race, led by Dell, Compaq, and HP.

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SAP as a Retail Market Force: More Fact Than Fiction


Can SAP, a market and technology leader in business management software, translate its success in the manufacturing industry to retail? TEC principal analyst P.J. Jakovljevic reviews the complexities of this master vertical and the steps SAP has taken to address them. The ensuing candid discussion with the SAP Retail Industry team sheds some light on SAP’s strategy with regard to the retail industry.

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ABAS Business Software-One Mid-market ERP Vendor to Watch For


ABAS Business Software has built a name for itself as a mid-market enterprise resource planning (ERP) vendor to contend with. In his latest article, TEC principal analyst P.J. Jakovljevic reviews the company’s major ERP offering, describes how the mid-market ERP vendor the differentiated itself from the pack, and talks with Alan Salton to get the president’s perspective on the company’s products, challenges, and strategies.

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