Pegasystems, a software company that provides solutions for business process management (BPM), multichannel customer relationship management (CRM), business rules, and adaptive analytics, announced during its PegaWorld 2014 user conference a definitive agreement to acquire Profeatable Corporation, the provider of Firefly co-browsing technology.
by supporting real-time proactive personalized collaboration. Customer service agents (CSAs), brokers, and other customer facing employees can proactively engage customers and prospects, improving customer satisfaction and driving adoption of self-service tools. The technology can also increase productivity by enabling employees to more easily collaborate on work. Like it has already done with Chordiant and Antenna Software , Pegasystems will unify Firefly’s cloud-based collaboration technology