SSI's approach appeals to process manufacturers, as well as some discrete manufacturers with short lead times and high volumes, where the traditional manufacturing resource planning (MRP) approach often shows many shortcomings (and can even be a recipe for disaster).
personalized marketing offers to customers and partners based on their account information
to suit their individual personalized needs (for senior executives, managers, occasional users, frequent users, shop-floor users, and so on) without touching the back-end transactional system. These users might want to selectively see KPIs, external web pages, alerts and task lists, enquiries and reports, authorized TROPOS sessions and transactions, role-base applications, company-related intranet info, and the like. For instance, employee self-service (ESS) transactions deployed across an intranet, with