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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 pharma marketing


Biopharma Contracts and Chargeback Systems: A Peek into the Market
Managing revenues, risk, and compliance is critical to the survival of biotech and pharmaceutical companies (biopharma). But the complexity of revenue

pharma marketing  Contracts and Chargeback Systems: A Peek into the Market Managing revenues, risk, and compliance is critical to the survival of biotech and pharmaceutical companies (biopharma). But the complexity of revenue management in biopharma, such as contract and chargebacks, is not handled by ERP solutions. This article looks at contracts and chargeback systems functionality for biopharma and how that could help companies in other industries effectively manage their revenue streams.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » pharma marketing

IBS-Slow but Steady (and Demand-Driven) May Win the SCM Race


IBS, a conservative Swedish enterprise resource planning and supply chain management, seems to be making right moves to remain the leader within its selected segments. However, the road to becoming uniformly globally recognized player will not be smooth.

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Absalon International


We offer companies a business solution with customer relationship focus that makes you more successful in the critical processes such as Marketing, Sales, Project Management, Resource Planning, Service Management and Case Management. Our business solutions are based on Microsoft Dynamics CRM, a leading platform which stands for stability and flexibility. The solution is delivered as a cloud service, is fully integrated with Outlook and Office and is designed for mobile users. The industries that we focus on is Life Science; specific Pharma and Medical Device, Industrial Equipment and Machinery, Professional Services and Consumer Goods.

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Will 2013 Be IBS’ Comeback Year? Part 1


Several years ago enterprise applications market observers might have talked about Sweden’s “Three I” enterprise resource planning (ERP) vendors: Intentia, IFS, and IBS. While hardly anyone has ever questioned those publicly traded vendors’ industry savvy and product functionality, all three of them have struggled with stagnant growth and red ink for the major part of the late 1990s and early

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Report from VAI User Conference 2014: VAI Software’s Competitive Longevity


VAI’s flagship S2K Enterprise suite is used by a wide variety of companies worldwide, with a number of clients in the manufacturing, distribution, retail, food, and service and repair industries. TEC's P.J. Jakovljevic attended the 2014 VAI User Conference recently, and gives an in-depth look at the company and the S2K product line and what's new with both.

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Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)


As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.

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The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

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Boost Profits and Customer Relationships with Effective E-Mail Marketing


E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

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How to Cook Up Some Marketing Mashups for Your Web Site


The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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