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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 pivotal customer relationship


Customer Relationship Manufacturing: the Symbiosis of Sales and Manufacturing
The departments within a company are like the children in a family: the owner, chief executive officer (CEO), or any other decision maker in the company, has a

pivotal customer relationship  are: Empower CRM , Pivotal CRM , Infor CRM , Microsoft Dynamics CRM , Sage CRM , and Plex . As you probably noticed, most, if not all, of them also offer enterprise resource planning (ERP) products. At a first glance, CRM for manufacturing does not look so different from regular CRM offered by vendors concentrating on this type of product only. So, the question is: does a manufacturing company really need a CRM for manufacturing or can any CRM solution be used? I will try to answer this question in a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Pivotal CRM


Pivotal CRM is a full-featured customer relationship management (CRM) platform built on the Microsoft .NET framework, suited to organizations of all sizes that are looking to optimize their CRM processes, including sales, marketing, and service automation. Pivotal is built on a flexible platform, so the CRM experience is built around an organization’s business processes. Pivotal CRM is supported by a full continuum of services that are affordable, easy to use, and configurable to any organization in any industry Pivotal CRM includes the following functionality: Sales Force Automation Marketing Automation Service Automation Partner Automation Social CRM Mobile CRM Pivotal CRM Platform

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Pivotal CRM Is Now a TEC Certified Solution


TEC is pleased to announce that Pivotal CRM—an Aptean product—is now one of Technology Evaluation Centers’ (TEC’s) customer relationship management (CRM) certified solutions. Pivotal CRM covers a wide range of CRM real-life business challenges across all three areas of CRM—sales force automation, marketing management, and service management.

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Technology Evaluation Centers (TEC) Research Shows Efficient Field Service Management (FSM) Pivotal in the Age of the Customer


In today’s market, everything starts and ends with the customer. From this perspective, the service sector must ensure fluidity in its operations to guarantee positive customer experience. Because of this shift in focus from product to customer, field service management (FSM) software has seen unprecedented growth in recent years and is expected to continue to develop.

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Onyx/Pivotal Rivalry Through Thin Rather Than Thick


The last few years have been harsh on most vendors within the CRM market segment, particularly on Onyx and Pivotal. The economic downturn and the standstill in IT spending have hit each company at a time when it was ramping up product development and business expansion.

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The Intelligent Customer Experience Life Cycle


Whether you’re a manufacturer, vendor, or customer service company, the increasing pressure to make sales and decrease service costs affects you. The key to its success is to look at your customer experiences as repeatable life cycles. Instead of viewing sales and service as independent challenges—solved by using disconnected software packages—an integrated solution that accelerates the total life cycle may be the answer.

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Supplier Relationship Management: Benefits and Challenges


Properly implemented supplier relationship management solutions can help companies overcome some of today's business challenges by allowing them to restructure their supply chains, align business processes, define and establish company-supplier relationships, and integrate information systems to share information with suppliers.

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EXE and i2 Advance Relationship


Some speculate that the recent agreement is a prelude to merger. Synergies undoubtedly exist.

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Comparing On Demand Customer Relationship Management Service Alternatives


Customer relationship management (CRM) functionality can fall into four categories: core functionality; non-core functionality; vertical, industry-specific features; and accounting-related features. When evaluating and selecting a CRM solution, enterprises must be aware of the potential issues associated with functions and features that are not part of core CRM functionality.

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Customer Relationship Management Buyer's Guide (Summary Edition)


Customer relationship management (CRM) has matured, and offers more choices than ever before. This buyer’s guide reviews the latest innovations in this software space, focusing on cloud, mobile, and social options, and includes a section on the range of customer-centric and process-oriented add-ons and applications available. The guide also includes valuable CRM resources and a directory of CRM vendors.

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Applying the Power of Social Networks to Customer Relationship Management


Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

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