X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 planning marketing strategies


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

planning marketing strategies  made progress in top-down planning - that is, cascading marketing objectives from corporate business goals - they still struggle in aligning this with bottom-up planning by the sales force and the regional field-marketing organizations. An aligned plan helps define the right key performance indicators to measure marketing results. Align metrics across the enterprise, focusing on fact-based measures that relate to profitability and growth. For example, you might choose the rate of revenues growth as a

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » planning marketing strategies

Aligning Java-based Application Strategies


In announcing their merger plans, Lawson and Intentia will not only have to grapple with the usual issues, but will have to deal with the nuanced differences in their respective Java application endeavors.

planning marketing strategies   Read More

Unified Planning and Consolidation


Executive teams are under great pressure to maximize profitability, reduce costs, minimize risk, and improve stakeholder confidence. To be effective, they need reliable, up-to-date financial and operational data for planning purposes as well as budgeting, forecasting, analysis, and statutory and management reporting. Learn about software solutions that can help your organization plan, forecast, and budget more effectively.

planning marketing strategies   Read More

Demand-Driven Strategies for Complex Manufacturing


Many manufacturing companies have adopted or are considering the adoption of a demand-driven strategy. However, if you want to be demand-driven, you aren’t going to achieve it without adopting many of the tools, techniques, and principles that commonly reside within all of them. Some philosophies require a more intense re-engineering of processes and products than others. This paper addresses the various components and strategies for becoming a demand-driven organization, and how Cincom’s solutions can help you achieve that goal.

planning marketing strategies   Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

planning marketing strategies   Read More

3 Strategies for Growing Your Midsize Business


The white paper three strategies for growing your midsize business gives you a look at all three growth models and describes the challenges, the wa...

planning marketing strategies   Read More

IBM Cognos 8 Planning


IBM Cognos 8 Planning is a business performance management (BPM) finance-managed solution that provides real-time visibility into resource requirements and future business results. It supports best practices such as driver-based planning and rolling forecasts. Cognos 8 Planning helps finance organizations with even the most complex business models to build enterprise-wide plans, budgets, and forecasts. Multidimesional drill-down and break-back features helps users manage data visibility. The solution is part of an integrated but separable enterprise-wide performance management system that delivers planning, reporting, scorecarding, dashboards, analysis, and financial consolidation. Cognos 8 Planning helps organizations create, compare, and evaluate business scenarios, conditions, drivers, rates, and assumptions. The solution allows users to go beyond "what-is" to the "what-if" scenarios that are critical to forecasting future performance.

planning marketing strategies   Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

planning marketing strategies   Read More

Demand-driven Planning in Manufacturing


Cover-time planning (CTP) is a "pull" system, but with the intent of planning and not merely waiting for the execution time to act.

planning marketing strategies   Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

planning marketing strategies   Read More

Essentus Vision Planning


Essentus Vision Planning brings a tightness and flexibility to retail planning operations. One system integrating merchandise and financial planning, with an additional assortment planning module, Vision Planning gives the depth and flexibility to maximize your assortments.

planning marketing strategies   Read More