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Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

planning marketing strategies  made progress in top-down planning - that is, cascading marketing objectives from corporate business goals - they still struggle in aligning this with bottom-up planning by the sales force and the regional field-marketing organizations. An aligned plan helps define the right key performance indicators to measure marketing results. Align metrics across the enterprise, focusing on fact-based measures that relate to profitability and growth. For example, you might choose the rate of revenues growth as a Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » planning marketing strategies


Aligning Java-based Application Strategies
In announcing their merger plans, Lawson and Intentia will not only have to grapple with the usual issues, but will have to deal with the nuanced differences in

planning marketing strategies  Perk Legacy Enterprise Resource Planning Systems? series. As part of its expanded strategic alliance, the two companies will also develop and market new vertical offerings to help customers address their business challenges across industries including health care, retail, government, education, financial services, and other service sector markets. These industry solution packs will reportedly provide clients with pre-integrated offerings designed for easy installation and maintenance, and it will address Read More
Unified Planning and Consolidation
Executive teams are under great pressure to maximize profitability, reduce costs, minimize risk, and improve stakeholder confidence. To be effective, they need

planning marketing strategies  organization. Unified SAP BusinessObjects Planning and Consolidation is a single application that delivers planning, budgeting, forecasting, reporting, and financial consolidation functionality, eliminating the need to use multiple applications that require manual integration. The result is saved time and money, fewer errors, and a more consistent user experience. The centralized data repository contains up-to- date actuals from your operational systems in addition to plan data. This provides instant Read More
Demand-Driven Strategies for Complex Manufacturing
Many manufacturing companies have adopted or are considering the adoption of a demand-driven strategy. However, if you want to be demand-driven, you aren’t

planning marketing strategies  management strategies | demand planning | demand trends | demand-driven manufacturing | distribution strategies | driven information technology | driven product | forecasting | information technology strategies | innovation strategies | innovation strategy | inventory management | lean manufacturing | management operations | market driven strategy | marketing strategy | new product development | order fulfillment | process strategies | product development | product innovation | retail demand | retail Read More
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

planning marketing strategies  CRM or enterprise resource planning (ERP) providers have been able to hang onto flat new sales, possibly modest declines, or in more rare cases possibly modest growth, only a lucky and more probably the most apt few with a true differentiation in a selected number of markets have even bucked the trend and have shown some enviable growth. Every business cycle begins with the attraction of the customer through sales and marketing. This hopefully results in an order management and fulfillment process and Read More
3 Strategies for Growing Your Midsize Business
The white paper three strategies for growing your midsize business gives you a look at all three growth models and describes the challenges, the wa...

planning marketing strategies  strategies growing midsize business,strategies,growing,midsize,business,growing midsize business,strategies midsize business,strategies growing business,strategies growing midsize. Read More
IBM Cognos 8 Planning
IBM Cognos 8 Planning is a business performance management (BPM) finance-managed solution that provides real-time visibility into resource requirements and

planning marketing strategies  Cognos 8 Planning IBM Cognos 8 Planning is a business performance management (BPM) finance-managed solution that provides real-time visibility into resource requirements and future business results. It supports best practices such as driver-based planning and rolling forecasts. Cognos 8 Planning helps finance organizations with even the most complex business models to build enterprise-wide plans, budgets, and forecasts. Multidimesional drill-down and break-back features helps users manage data Read More
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

planning marketing strategies  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, a Read More
Demand-driven Planning in Manufacturing
Cover-time planning (CTP) is a

planning marketing strategies  driven Planning in Manufacturing Push versus Pull In traditional manufacturing, the time and cost of changeover to produce different products is high, as are the costs of inventory, planning, and expediting. Thus, goods are pushed through production at levels determined by often inaccurate scheduling and forecasting tools common in material resource planning (MRP II) and enterprise resource planning (ERP) systems. These levels often exceed demand, resulting in building excess finished inventory, Read More
Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

planning marketing strategies  and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal items, pet supplies, dollar items, clip-strip and J-Hook items, and licensed products.   NFP had been running a small PC package for multiple companies and NFP used copies of the software to run across all divisions. A consultant was Read More
Essentus Vision Planning
Essentus Vision Planning brings a tightness and flexibility to retail planning operations. One system integrating merchandise and financial planning

planning marketing strategies  Vision Planning Essentus Vision Planning brings a tightness and flexibility to retail planning operations. One system integrating merchandise and financial planning, with an additional assortment planning module, Vision Planning gives the depth and flexibility to maximize your assortments. Read More
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

planning marketing strategies  Art and Science of E-mail Marketing When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

planning marketing strategies   Read More
5 Tips to Effective Succession Planning
Succession planning systems manage business risk and ensure leadership and critical role continuity across all levels of an organization. This field guide will

planning marketing strategies  Tips to Effective Succession Planning Succession planning systems manage business risk and ensure leadership and critical role continuity across all levels of an organization. This field guide will explore five critical steps to ensure that you get the most out of your succession planning investments. Read More
Executive Sales and Operations Planning Maturity Levels and Key Solution Criterion
Sales and operations planning (S&OP) is the key integrated process that the supply chain organization can leverage to achieve visibility and transformation

planning marketing strategies  Sales and Operations Planning Maturity Levels and Key Solution Criterion Sales and operations planning (S&OP) is the key integrated process that the supply chain organization can leverage to achieve visibility and transformation across the entire organization and throughout the value chain. This white paper explores the current business challenges face by companies, the priority allocated to S&OP, the maturity levels associated with S&OP, and the role of technology enablers. Read More

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