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Compaq Plans Direct Sales. DTja vu All Over Again?
Compaq Computer told financial analysts it plans to start selling more of its computers directly to customers, and this time the company says it means it.

portscanner  told financial analysts Tuesday. Portables are becoming an increasing portion of our mix, which bring in increased margins. And as we increase the direct content of our business, that also increases our margins. Merrill Lynch analyst Steven Fortuna in a short written statement expressed some concern that Compaq could achieve its direct goals. We do not think this is achievable, Fortuna wrote. In our view, (Compaq) is being overly aggressive in how fast it can take its business from indirect to Read More...
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Documents related to » portscanner


Compaq Plans Direct Sales. DTja vu All Over Again?
Compaq Computer told financial analysts it plans to start selling more of its computers directly to customers, and this time the company says it means it.

portscanner  told financial analysts Tuesday. Portables are becoming an increasing portion of our mix, which bring in increased margins. And as we increase the direct content of our business, that also increases our margins. Merrill Lynch analyst Steven Fortuna in a short written statement expressed some concern that Compaq could achieve its direct goals. We do not think this is achievable, Fortuna wrote. In our view, (Compaq) is being overly aggressive in how fast it can take its business from indirect to Read More...

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