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So What: The Big Test of Your Positioning Strategy
Failing to ask

positioning landscape  compelling benefit, your first positioning statement did not make the cut. A Good Reality Check: Don't Go Out There without It Have you ever been in one of those corporate restrooms where there's a full-length mirror near the exit? That's for you to do a reality check before you go bounding out into public view. Believe me, a reality check is worth the extra bit of time it takes. But business-to-business (B2B) software companies in a hurry to launch their new marketing campaigns sometimes forget to ask Read More...
Customer Care and Billing (CC&B)
Customer care and billing (CC&B) solutions typically support providers of utilities, telephony, cable, or other services providing companies. CC&B software includes functionality for mediat...
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Documents related to » positioning landscape


The Best ACT! Is Still to Come
After a long history as a contact management and relationship tracking tool, ACT! 2005, is expanding to offer more sales force automation features for small to

positioning landscape  more long term strategic positioning. As far as the product goes, ACT! 2005 provides several additional functionalities to satisfy requirements from a sales force automation (SFA) application including better opportunity management, enhanced activities and calendars. In order to clearly target the larger workgroups ACT! 2005 had to improve data accessibility and security. Some improvements are intended to empower sales management with better visibility and reporting tools that can export organized data Read More...
Summarizing PTC’s Decades of Fervent In-House Innovation (and Acquisitions) - Part 4
Part 1 of this blog series introduced Needham, Massachusetts, United States (US)-based Parametric Technology Corporation (PTC, NASDAQ: PMTC), which is an over

positioning landscape  and the company’s competitive positioning. The final part of this blog post series will conclude with my discussion with PTC’s executives about recent events and the company’s current state of affairs. In the meantime,  I attended the company’s PlanetPTC 2011 user conference in June 2011, and here is the blog post series with my impressions and observations . PTC Speaks Out about the Past Year PJ : Of which capabilities are you particularly proud? PTC : Windchill provides an integral environment Read More...
Business Intelligence Corporate Performance Management Market Landscape
The arms race to marshal the most complete corporate performance management platform has intensified among major vendors. Many have a comprehensive set of

positioning landscape  SAP is changing the positioning of its business information warehouse, SAP BW , to become a part of SAP NetWeaver , a platform aimed at delivering infrastructural functionality like collaboration, portal, business process management (BPM), application integration, and BI across the entire enterprise applications landscape. (For more details, see SAP Bolsters NetWeaver's MDM Capabilities ). It opted for this route instead of delivering a packaged standalone data warehouse (DW), as was initially marketed Read More...
Organizational Readiness
Today’s executives have more challenges and concerns than ever, from compliance to use of technology. To thrive and ultimately excel within a competitive

positioning landscape  today’s marketplace requirements while positioning the company for future growth and challenges. Find out how to better leverage technology investments and become a best-run business. Read More...
Looking Beyond Mobile Device Management to Mobile Application and Enterprise Mobility
The increased deployment of mobile solutions in the workplace can make navigating the corporate landscape challenging and risky. While organizations are rightly

positioning landscape  Beyond Mobile Device Management to Mobile Application and Enterprise Mobility The increased deployment of mobile solutions in the workplace can make navigating the corporate landscape challenging and risky. While organizations are rightly deploying mobile device management (MDM) solutions as means to secure their mobile devices, there is more to be done. This executive insight examines the need for organizations to deploy a holistic enterprise mobility management solution that goes well beyond MDM. Read More...
Meeting Request Regarding PLM Research/PLM Buyer Behaviour Report
The PLM user landscape is changing

positioning landscape  Request Regarding PLM Research/PLM Buyer Behaviour Report The PLM user landscape is changing : TEC has tracked the selection criteria of over 400 PLM initiatives over a two-year period, and observed significant changes in the expectations and objectives of PLM solution buyers. Backed by benchmarking data derived from thousands of enterprise selection projects conducted by TEC's user community, we are currently creating a report entitled The TEC PLM Software Buyer Behavior Report . Invitation : We Read More...
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

positioning landscape  marketing team had presented positioning statements for our product offerings in several broad categories (financials, e-business, supply chain management, etc.), plus the product suite. The agency's mission was to use the positioning to create our brand. But at the conclusion of the meeting, the agency team looked a little dazed and confused. It wasn't just because it had been a long day. They talked with quiet seriousness among themselves, then the agency account manager said to me, You've already Read More...
Ten Ways to Dodge CyberBullets: Reloaded
While the threat landscape changes all the time as criminals and security companies introduce new techniques and countermeasures, the basic principles of self

positioning landscape  Ways to Dodge CyberBullets: Reloaded While the threat landscape changes all the time as criminals and security companies introduce new techniques and countermeasures, the basic principles of self-defense stay constant. So even while detail changes, the underlying advice doesn't. Read this white paper for ten things you can do to protect yourself against malicious activity. Read More...
Today's Discrete ERP Landscape: Trends, Challenges, and Solutions
With web-enabled technology, business intelligence, and supply chain management becoming integral parts of the manufacturing environment, discrete enterprise

positioning landscape  s Discrete ERP Landscape: Trends, Challenges, and Solutions Originally published - September 27, 2006 The face of today's manufacturing industry is no longer what it was five or 10 years ago. Consumer demand has driven change in the industry as well as to the technology used when producing goods. Enterprise resource planning (ERP) systems have matched these trends, and as a result, compliance, lean manufacturing methods, and supply chain concepts have been incorporated into the manufacturing Read More...
The Three Cs of Successful Positioning
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your

positioning landscape  Three Cs of Successful Positioning Introduction There's no easy, paint-by-numbers way to create an effective marketing position for your business-to-business (B2B) software or services. But there is a method to take you through the positioning process to the desired result. Throughout the process, success depends on gaining a thorough understanding of the three Cs—your C ustomer, your C ompetition, and your C hannel. But what information do you need, and what's the best way to find it? This series of Read More...
DPC SmartFleet
DPC SMART FLEET is a comprehensive transportation, logistics, and distribution management application designed to increase efficiency of fleet management

positioning landscape  management. It integrates global positioning system (GPS) sources, enterprise resource planning (ERP) order management sources, and all electronic data interchange (EDI) formats to provide an end-to-end application for network users. Read More...
The Three Cs of Successful Positioning Part Two: The Channel
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with the sales channel, especially if you

positioning landscape  Three Cs of Successful Positioning Part Two: The Channel Introduction It may seem counter-intuitive, but when it comes to successful market positioning for business to business (B2B) software, the best place to start is usually in the middle, with your sales channel. The channel connects you to the other crucial Cs of positioning—the customer and the competition . In this article, Part Two of this multipart series, we'll explore what you can learn from your channel, and how to use information from it Read More...
Can Webplan Reconcile Planning and Execution? Part One: Event Summary
According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends. These elements involve positioning

positioning landscape  about supply chain management,benchmarking supply chain management,logistic and supply chain management,logistic supply chain management,logistics & supply chain management,logistics and supply chain management,logistics supply chain management,outsourcing supply chain management,purchasing supply chain management,supply chain,supply chain integration,supply chain inventory management,supply chain management analysis,supply chain management articles,supply chain management business Read More...

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