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A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of

positioning process  Positioning Process Helps Product Marketing Managers Do More At most business to business (B2B) software companies, product marketing is being asked to do more with less head count. There aren't enough hours in the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let's not forget about marketing, the lifeblood of every company. If you don't market effectively, there's a good chance you won't sell enough product to make a profit, and we all know Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » positioning process


Three Cs of Successful Positioning: The Competition
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not knowing it.

positioning process  Positioning: The Competition Keep Positioning Simple: Hit It Where They Ain't. Long before marketers discovered positioning, early baseball great Wee Willie Keeler (lifetime batting average .345) summed up how to score on the competition: Hit it where they ain't. In positioning your B2B software, that means making a unique claim that sets you apart from the competition. Of course, like a well-placed hit, it's even better if it makes the other guys look like they are playing out of position. How do Read More...
Getting Management to Buy-in on Positioning
Lack of consensus about the marketing message is a common, especially when the message differs between top management and the rest of marketing communications.

positioning process  doesn't happen. Adopt a positioning process that includes executive management approval of your message strategies. Building Consensus from the Top Down Lack of consensus about the marketing message is one of the most common problems I've experienced in my business to business (B2B) software career. A president will tell you his or her sales and marketing teams just don't get it. If only they'd listen to the president .... Ask the vice president (VP) of sales and the vice president of marketing why Read More...
Positioning Starts With A Message Strategy
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus

positioning process  your prospective customers. The positioning process is complete when you have developed a message strategy that accurately and compellingly describes your unique ability to satisfy your customers' problems and needs. A solid message strategy, the foundation for all your marketing, consists of the positioning statement and three, carefully chosen, support points. All four address key target market problems by stating a benefit, such as, why the target buyer should care about your product, service or Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

positioning process  marketing roll on A positioning process can overcome these problems and more. It should involve a mix of people and departments in your company. The more participants with a stake in success, the more likely you'll achieve consensus and conviction about the marketing message. But doesn't that mean that your positioning process could go on forever? Start With the Process Sure, it takes time to create focus, consensus, and conviction, but when would you rather spend the time? Most B2B software companies Read More...
Leveraging Rapid Process Application Development, Deployment, Adoption, and Use for Business Value
The focus on process improvement continues to grow, and adoption of business process management (BPM) technology continues to rise despite slow-downs in other

positioning process  Rapid Process Application Development, Deployment, Adoption, and Use for Business Value The focus on process improvement continues to grow, and adoption of business process management (BPM) technology continues to rise despite slow-downs in other areas of business information technology. Discover how process improvement addresses common business issues that negatively impact operations at all levels of an organization, and learn about the increasing imperative to accelerate process improvement Read More...
Product Life Cycle Management (PLM) in Process Part 2 Process PLM Motivation
This part of the series on Product Life Cycle Management in Process explores the business motivations by review business strategies.

positioning process  Life Cycle Management (PLM) in Process Part 2 Process PLM Motivation Introduction In Part One of this series, we discussed Product Life Cycle Management as a proven concept in the discrete industries and as a growing concept in process. In this part, we explore the business motivations for PLM in process enterprises by reviewing business strategies. In part three, we will look at requirements for Process PLM decisions. The business strategies reviewed are: Accelerating Time-to-Market Increasing the Read More...
Microsoft Dynamics GP 10.0 for ERP for Process Manufacturing Certification Report
Microsoft Dynamics GP 10.0 is now TEC Certified for online evaluation of enterprise resource planning (ERP) for process manufacturing solutions in the ERP

positioning process  Dynamics GP 10.0 for ERP for Process Manufacturing Certification Report Microsoft Dynamics GP 10.0 is now TEC Certified for online evaluation of enterprise resource planning (ERP) for process manufacturing solutions in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and Read More...
Savvion Inc. BusinessManager 7.5 for Business Process Management Certification Report
Savvion Inc.'s business process management solution, BusinessManager 7.5, is now TEC Certified. The certification seal is a valuable indicator for organizations

positioning process  Inc. BusinessManager 7.5 for Business Process Management Certification Report TEC Product Certification Report: Savvion Inc. BusinessManager 7.5 If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. At Technology Evaluation Centers, we help companies like yours research, evaluate, and select the best enterprise software solutions for their unique business requirements. From small businesses to large enterprises, our clients include hund Read More...
Process Improvement in ERP Implementations
Installing a new enterprise resource planning (ERP) system is both challenging and exciting. Yet many organizations do not recognize that one of the largest threats to such a project is a failure to focus on process improvement. If process change is not seen as a necessary element of the project, it will never be as successful as it should be.

positioning process   Read More...
Process ERP vs. Discrete ERP Differentiation
People often ask us "what's the difference between process and discrete ERP?" We model both systems in such a way that they share many common components, nevertheless process manufacturing industries have unique requirements that differ from discrete manufacturing industries. Here's a rough overview of the difference. A quick definition from APICS (The Association for Operations Management

positioning process   Read More...

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