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 positioning statement


Positioning Starts With A Message Strategy
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus

positioning statement  marketing, consists of the positioning statement and three, carefully chosen, support points. All four address key target market problems by stating a benefit, such as, why the target buyer should care about your product, service or company. A message strategy can be extremely detailed and is like a recipe for all marketing communication. Follow the recipe, stirring the ingredients and taste testing as you go, and voil, you've got a dish that's hard to resist. The Positioning Statement Your positioning

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » positioning statement

Three Cs of Successful Positioning: The Competition


Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not knowing it.

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Getting Management to Buy-in on Positioning


Lack of consensus about the marketing message is a common, especially when the message differs between top management and the rest of marketing communications. Adopting a positioning process including executive management approval can be the answer.

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Conviction is the Intangible in a Successful Positioning Process


You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that includes an evaluation criterion.

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A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

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Case Study: Hauser Chocolatier


Old-world quality is great for a chocolate manufacturer, but old-style business systems are not. Hauser Chocolatier learned this the hard way, struggling for years with DOS-based accounting software. Needing a seamless flow of information from a system that would accommodate Hauser’s unique pricing structure, the company chose Sage MAS 90. Find out how Hauser uses this accounting solution for more than just accounting.

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DoubleClick Takes Bath, Throws in Towel


After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing behavior to personally identifiable information.

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Google and Microsoft Office to Meet in the Cloud


Recently, Google launched a beta version of Cloud connect for Microsoft Office. The service will provide synchronization between Google Docs and Microsoft Office documents. What this means is that users will be able to sync documents automatically from Office to Google Docs, and access the doc from anywhere by clicking a URL. What’s more interesting is that Google Docs will allow its

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A Complete View of the Enterprise: Linking Operational and Financial Planning in Global Organizations


Accurate forecasting requires many different views of the business. Increasingly, the finance department must make the links between forward-looking data from core operations and explain to stakeholders how this will impact the balance sheet and cash flow statement. How can chief financial officers lead the effort to make their operational and financial planning more agile, detailed, reliable, and efficient? Learn more.

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Business.com Guide to GPS Fleet Tracking


Companies need to know where their vehicles are, for a variety of legal, logistical, and asset-protection reasons. A global positioning system (GPS) can pinpoint vehicle location using satellite tracking. This overview reviews the different types of GPS fleet tracking systems and their features. You'll also learn about their benefits and costs, and pick up a few tips for purchasing GPS fleet tracking software.

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Architecture-Centered Information Systems In The Manufacturing Domain - Part III - Steps in the Architecture Process


Architecture bridges the semantic gap between the requirements and software. Application software systems must be architected in order to deal with the current and future needs of the business organization. Managing software projects using architecture–centered methodologies must be an intentional step in the process of deploying information systems – not an accidental by–product of the software acquisition and integration process.

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