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Positioning Starts With A Message Strategy
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus

positioning statement  marketing, consists of the positioning statement and three, carefully chosen, support points. All four address key target market problems by stating a benefit, such as, why the target buyer should care about your product, service or company. A message strategy can be extremely detailed and is like a recipe for all marketing communication. Follow the recipe, stirring the ingredients and taste testing as you go, and voil, you've got a dish that's hard to resist. The Positioning Statement Your positioning Read More...
Customer Care and Billing (CC&B)
Customer care and billing (CC&B) solutions typically support providers of utilities, telephony, cable, or other services providing companies. CC&B software includes functionality for mediat...
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Documents related to » positioning statement


The Three Cs of Successful Positioning
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your

positioning statement  converge on the ideal positioning statement for your product. Learn what's really happening in the channel, and you gain insight into the details of purchase processes, demographics, psychographics, sales strategies, and customer concerns. The channel can also provide valuable feedback on the viability of your marketing message. Ongoing communication with your channel will improve the relationship and, as a result, the flow of honest information and insight that is vital for your product positioning Read More...
Conviction is the Intangible in a Successful Positioning Process
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time

positioning statement  free to suggest any positioning statement they want. You'll hit the bull's-eye (the statement that works best) sooner if brainstorming ideas address your target buyer's most pressing problem. Reject those ideas that do not. But we're jumping ahead in the process. Before you put together a team to develop a message strategy, a lot of research needs to be completed and documented. Successful positioning requires a thorough understanding of your customers, your competition, and your channel (that is, how Read More...
Three Cs of Successful Positioning: The Competition
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not knowing it.

positioning statement  the competition. Testing your positioning statement for uniqueness is a critical step in the positioning process, but one that many B2B software marketers overlook. It gives you confidence that you've discovered the right position, assuming you've done all the research (see The Three Cs of Successful Positioning for more detail.)—you need a thorough knowledge of your channel , customer , and competition. In this final part of the series, you'll learn how to avoid the most deadly sin of all—using the Read More...
A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of

positioning statement  they position their products. Positioning Statement and Rationale—Evaluate the product positioning statement against the following four criteria: Is it important, unique, believable, and usable? Support Points—Describe how the three support points make the positioning statement unique, believable, and important. If multiple markets or audiences require unique support points, explain why. A rationale document transfers important product knowledge to those who need to know, but who don't have the time Read More...
Extensible Business Reporting Language (XBRL) Back in the News Again
Visiting the Securities and Exchange Commission's (SEC's) web site, I came across this 143-page PDF file, which deals with XBRL. As a gung-ho proponent of

positioning statement  Business Reporting Language (XBRL) Back in the News Again Visiting the Securities and Exchange Commission's (SEC's) web site, I came across this 143-page PDF file , which deals with XBRL. As a gung-ho proponent of automation, I'm calling attention to it here to show that the head of the SEC (Mr. Christopher Cox) and I are on the same wavelength when it comes to promoting cost saving automations. Here is some interesting stuff from the PDF, together with my comments. The Christopher Cox Read More...
PLM (Vendors) and Lean Product Development - Part I: An Overview
“Basically, lean is [focused on] creating more value with less work.” – Wikipedia, Lean ManufacturingNo matter who can be credited with making this

positioning statement  (Vendors) and Lean Product Development - Part I: An Overview “Basically, lean is [focused on] creating more value with less work.” – Wikipedia, Lean Manufacturing No matter who can be credited with making this statement, I have to thank him or her. This statement allows people to apply lean principles in broader circumstances than manufacturing. Following this idea, I’d like to define lean product development (LPD) as this: LPD is focused on developing more products better and with use of fewer Read More...
Buyer's Guide to Enterprise Storage Resources
Organizations of all sizes face similar challenges when managing storage@not enough capacity or protection. Help has arrived with Internet small computer system

positioning statement  s Guide to Enterprise Storage Resources Buyer's Guide to Enterprise Storage If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader.   &#8220The Dell EqualLogic PS Series is fundamentally changing the way enterprises think about purchasing and managing storage . Built on breakthrough virtualized peer storage architecture, the EqualLogic PS Series simplifies the deployment and administration of consolidated storage environments. Source : Read More...
Fixed Assets Management: What You Need to Know
When managing fixed assets, you must follow Generally Accepted Accounting Principles (GAAP) for financial statement reporting, and you must follow the IRS tax

positioning statement  Assets Management: What You Need to Know When managing fixed assets, you must follow Generally Accepted Accounting Principles (GAAP) for financial statement reporting, and you must follow the IRS tax codes and regulations for income tax reporting. Each has its own set of rules and requirements. This e-book explains the differences between GAAP principles and IRS regulations for fixed assets management, and provides a list of best practices to follow. Read More...
ROFF
ROFF is born in 1996, out of the strong will to combine the experience of the best SAP consultants with an innovative perspective of customer relationship.The

positioning statement  in 2000 consolidated ROFF's positioning, which naturally evolved into the adoption of new business activities, assuring a gradual and sustained growth of the income volume up to 19,6 million Euros in 2008. This growth was a result of the strength of the initial idea, and the achieved success came as a result of a work performed with excellence. In 2003 ROFF was nominated Channel Partner by SAP, which was a decisive contribution for SAP's success in their approach to the SME market. In 2004, through the Read More...
Justification of ERP Investments Part 1: Quantifiable Benefits from an ERP System
Studies that surveyed manufacturers about the impact of ERP systems on firm performance indicate that company size and industry do not affect the results

positioning statement  of ERP Investments Part 1: Quantifiable Benefits from an ERP System Originally published - February 13, 2004 Justification of ERP Investments* The expected return on investment provides the cost justification and motivation for investing in ERP. There are quantifiable benefits as well as intangible benefits in the ERP investment decision. The quantifiable benefits have a bottom-line impact on profitability, asset turnover, and a potential effect on stock value. This section discusses the Read More...
Software Technologies Corporation (STC) Prepares to go Public
Enterprise Application Integration vendor Software Technologies Corp. (STC) announced the filing by the company of a Registration Statement with the Securities

positioning statement  Technologies Corporation (STC) Prepares to go Public Event Summary MONROVIA, Calif.--(BUSINESS WIRE)--Feb. 18, 2000--Software Technologies Corp. (STC) announced the filing by the company of a Registration Statement with the Securities and Exchanges Commission relating to the proposed initial public offering of up to $100 million of its common stock. STC will use the net proceeds from the proposed offering for general corporate purposes and to repay $10 million under a long-term note. All shares Read More...
FinancialForce.com Assuring the CFO’s Trust
Last week, FinancialForce.com, the cloud applications company formed as a joint venture between UNIT4 and salesforce.com, announced the availability of trust

positioning statement  com Assuring the CFO’s Trust Last week, FinancialForce.com , the cloud applications company formed as a joint venture between UNIT4 and salesforce.com , announced the  availability of trust.financialforce.com , a resource for customers that describes the control processes, security, application quality, and platform monitoring environment that underpin all FinancialForce.com cloud business applications. Built on the Salesforce Platform (a.k.a., Force.com ), FinancialForce.com applications Read More...
The Proof Is in the ROI
A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult business to business (B2B

positioning statement  application. We developed a positioning statement and three support points that unfolded the story in more detail. One of the support points went something like this: You can quickly implement this product to save time and money throughout the year. The ROI story seemed obvious: rapid implementation resulted in an immediate payback of time and money savings. But I felt we needed to prove it, and suggested that the product manager gather the evidence to support the product's ROI story. It sounded easy. Read More...
A Complete View of the Enterprise: Linking Operational and Financial Planning in Global Organizations
Accurate forecasting requires many different views of the business. Increasingly, the finance department must make the links between forward-looking data from

positioning statement   Read More...

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