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A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of

positioning  Positioning Process Helps Product Marketing Managers Do More At most business to business (B2B) software companies, product marketing is being asked to do more with less head count. There aren't enough hours in the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let's not forget about marketing, the lifeblood of every company. If you don't market effectively, there's a good chance you won't sell enough product to make a profit, and we all know Read More...
Customer Care and Billing (CC&B)
Customer care and billing (CC&B) solutions typically support providers of utilities, telephony, cable, or other services providing companies. CC&B software includes functionality for mediat...
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Documents related to » positioning


The Three Cs of Successful Positioning
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your

positioning  Three Cs of Successful Positioning Introduction There's no easy, paint-by-numbers way to create an effective marketing position for your business-to-business (B2B) software or services. But there is a method to take you through the positioning process to the desired result. Throughout the process, success depends on gaining a thorough understanding of the three Cs—your C ustomer, your C ompetition, and your C hannel. But what information do you need, and what's the best way to find it? This series of Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

positioning  don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set yourself apart from the competition, creating more awareness and demand for your products and services. These are telltale signs that your Read More...
Conviction is the Intangible in a Successful Positioning Process
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time

positioning  Intangible in a Successful Positioning Process Conviction is an important intangible that can make or break your positioning strategy. You begin to develop conviction through research on your customer, competition, and channel. But that's not enough to give you the conviction you need to stand up to powerful political forces in your company who may shoot holes even in your most compelling positioning statement. Complete conviction in your work comes from a positioning process that includes an evaluation Read More...
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

positioning  marketing team had presented positioning statements for our product offerings in several broad categories (financials, e-business, supply chain management, etc.), plus the product suite. The agency's mission was to use the positioning to create our brand. But at the conclusion of the meeting, the agency team looked a little dazed and confused. It wasn't just because it had been a long day. They talked with quiet seriousness among themselves, then the agency account manager said to me, You've already Read More...
Maximizer Enterprise 8: A Strong Competitor on the SMB Front Line
TEC recently reviewed Maximizer Enterprise 8. Tailored to the latest Internet technology, the offering is aggressively priced. Rich functionality is offered in a three-module structure that continues to compete in the demanding "best fit," customer relationship management, small and medium enterprise marketplace.

positioning  Discussion | Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions | Customer Relationship Management and the Next Generation Network | Success Keys for Proposal Automation | Seven Magic Questions: How to Improve Your Win Ratio by Selling Value Instead of Price | A New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin in the Wind? | Microsoft Retail Systems | A Customer Relationship Management Read More...
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.

positioning  marketing team had presented positioning statements for our product offerings in several broad categories (financials, e-business, supply chain management, etc.), plus the product suite. The agency s mission was to use the positioning to create our brand. But at the conclusion of the meeting, the agency team looked a little dazed and confused. It wasn t just because it had been a long day. They talked with quiet seriousness among themselves, then the agency account manager said to me, You ve already Read More...
Winning your market - with "dumb" questions
Positioning Part 3: Why we should love dumb questionsPart 2 was about the choices to consider when formulating your campaign positioning—now we’ll see why those initial choices are probably wrong. Over the years, I've learned to love the uninformed viewpoint. At TEC, we call this unbiased (and yes, refreshingly ignorant) perspective the tourist’s view. We worship the “innocent bystander”—the

positioning   see bio )   Positioning Part 3: Why we should love dumb questions Part 2 was about the choices to consider when formulating your campaign positioning—now we’ll see why those initial choices are probably wrong. Over the years, I’ve learned to love the uninformed viewpoint. At TEC, we call this unbiased (and yes, refreshingly ignorant) perspective the tourist’s view . We worship the “innocent bystander”—the guy who asks the dumb questions. Because he’s often the only genius left in the Read More...
Onyx Thinks ASP Opportunities Are A Gem
Onyx Software is a CRM vendor that competes in the mid-market. Onyx considers implementation risk, implementation time, and distribution strategy to be significant competitive variables. The result is a clearly defined ASP strategy that emphasizes forging quality relationships with a few ASPs.

positioning  the mid-market. Onyx is positioning its offering to take advantage of this trend. A challenge for any mid-market CRM vendor is to convince potential clients that their offering provides a clear advantage in a confusing market. Mid-market organizations have many choices in the marketplace. TEC is witnessing a few trends in the CRM marketplace that will benefit organizations in the long-term, but currently create confusion. The first trend is the acceptance of the ASP model as a mode of distribution to the Read More...
Vendor Spotlight: GMS Accounting and Financial Management System
In this spotlight report, TEC Research Analyst Aleksey Osintsev examines GMS Accounting and Financial Management System, which was specifically designed for not-for-profit organizations. Learn all about GMS’s customers and marketing positioning, and how the software addresses the challenges for not-for-profit accounting. Also featured is a high-level overview of GMS Accounting and Financial Management System functionality.

positioning  GMS’s customers and marketing positioning, and how the software addresses the challenges for not-for-profit accounting. Also featured is a high-level overview of GMS Accounting and Financial Management System functionality. Vendor Spotlight: GMS Accounting and Financial Management System style= border-width:0px; />   comments powered by Disqus Related Topics:   Accounting and Financial Management Related Industries:   Non-profit Organization Related Keywords:   GMS,   GMS Accounting and Read More...

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