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Can High Flying NetGravity Maintain Its Position?
NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border

ppc ad  High Flying NetGravity Maintain Its Position? Vendor Genesis NetGravity was founded in 1995 by Chairman John Danner as the first commercial provider of online advertising solutions. NetGravity had $11.6 million in revenues in 1998, with an 81.2% increase over 1997's $6.2 million. Revenues for the six months ending June 1999 were $10.5 million, a 136% increase over the same two quarters in 1998. The company lost $11.3 million in 1998, compared with a $6.9 million loss in 1997. The Q2 1999 loss was $2.1

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Browse RFP templates

Visit the TEC store for RFP templates that can save you weeks and months of requirements gathering, and help ensure the succes of your software selection project.

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Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing


Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.

ppc ad  Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing This is Part I of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process Why Audit The Numbers? If you're ever feeling really and truly mean, here's a nasty trick to play on your marketing and ad sales colleagues. Wait, with a friend, until some of these folks get on the elevator, and follow them in. Here's what you say to your companion in crime: I just heard that there was a real Read More

So What: The Big Test of Your Positioning Strategy


Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really important to the target market, and to gain some credibility.

ppc ad  What: The Big Test of Your Positioning Strategy Overview A good positioning statement needs to be important, believable, and unique or your target audience will ignore your marketing efforts. You can sum it up in two words: So what?! If this question pushes you to answer with a more compelling benefit, your first positioning statement did not make the cut. A Good Reality Check: Don't Go Out There without It Have you ever been in one of those corporate restrooms where there's a full-length mirror near Read More

The Rise or Fall of Internet Advertising


Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

ppc ad  Rise or Fall of Internet Advertising Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney cites declining clickthrough rates and the estimated spending for television ads to Read More

Universal Ad


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DoubleClick Takes Bath, Throws in Towel


After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing behavior to personally identifiable information.

ppc ad  Takes Bath, Throws in Towel Event Summary In an attempt to stem the flood of criticism that has been leveled at his company since its acquisition of Abacus Direct, CEO Kevin O'Connor announced that DoubleClick (NASDAQ:DCLK) had made a mistake by planning to merge names with anonymous user activity in the absence of government and industry privacy standards. The statement came after partners AltaVista and Kozmo.com announced that they were shocked, yes shocked, at the possible violations of Read More

Holodeck Enterprise Edition


Holodeck Enterprise Edition is realibility, debugging and fault-injection testing tool that monitors and logs the application's activities—function calls, registry entries, pieces of read or written data. The tool checks applications' security before they are put in a customer's environment. It tests in Java, Microsoft, Visual Studio, .NET, and Web-based applications. It can test low-level interactions, and network packets and can perform ad-hoc, stress, and code coverage testing.  

ppc ad  holodeck enterprise edition,testing software,regression testing software,sql testing software,functional testing software,functional testing software tools,testing web applications,application testing,software development testing,testing project,quality assurance testing Read More

transavia.com Selects Kronos AD OPT for Crew Rostering


One of the lesser talked about business divisions of Kronos Inc. is Montreal, Canada–based AD OPT, a provider of crew planning optimization solutions for the airline industry, which Kronos acquired in 2004. The company has been in this space for more than 25 years and its core focus is to deliver customized solutions for the tricky task of flight crew planning and scheduling for airlines whose aim

ppc ad  com Selects Kronos AD OPT for Crew Rostering One of the lesser talked about business divisions of Kronos Inc. is Montreal, Canada–based AD OPT , a provider of crew planning optimization solutions for the airline industry, which Kronos acquired in 2004. The company has been in this space for more than 25 years and its core focus is to deliver customized solutions for the tricky task of flight crew planning and scheduling for airlines whose aim is to increase operational efficiency. Most Read More

Progress Acquires Telerik for Mobile and UI Capabilities


Progress recently agreed to acquire privately held Telerik AD, a Bulgarian provider of application development tools. According to TEC's P.J. Jakovljevic, the combination of Progress and Telerik will create a comprehensive cloud and on-premise platform offering that enables developers to rapidly create appealing applications driven by data for any device or cloud.

ppc ad  Acquires Telerik for Mobile and UI Capabilities Progress recently agreed to acquire privately held Telerik AD , a Bulgarian provider of application development tools (with an office in the Boston metro area, where Progress is headquartered as well), for $262.5 million (USD). Telerik’s 1.4 million-strong developer community uses the company’s solutions to create compelling user experiences across cloud, Web, mobile, and desktop applications. The company’s revenue for the last twelve months Read More

Traffic Audits Make Strange Bedfellows: Part II - The Audit Process


With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers will pass muster. If there’s a problem with the numbers, the CIO may be blamed. So it’s important to understand what auditors want to see, and to make sure that your collection and reporting procedures are appropriate. The greatest danger is having to restate numbers that you’ve already provided to advertisers.

ppc ad  Audits Make Strange Bedfellows: Part II - The Audit Process This is Part II of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process What's in an audit? The audit is a process for verification of the numbers that you report to your advertisers. Audits can be performed in a number of different ways. Server-based audits examine data that is available at the server, most importantly traffic logs and web logs. An auditing organization will prowl through the logs to Read More

Exact Business Analytics


Exact Business Analytics (EBA) is a solution with a clear mission--to provide ready access to information that empowers business people to make better decisions directly affecting business performance. Information that had been locked away within ERP or CRM systems becomes available to provide the basis for improved corporate and personal performance. Exact Business Analytics is designed to put power and functionality into the hands of business managers. It offers the power to quickly and easily build information views while dynamically combining and comparing data from multiple sources or different business functions. In addition to ad hoc analyses, users can create personalized information views, graphs, and reports that can be automatically distributed to users on a pre-defined schedule or accessed via the Internet.  

ppc ad  Business Analytics Exact Business Analytics (EBA) is a solution with a clear mission--to provide ready access to information that empowers business people to make better decisions directly affecting business performance. Information that had been locked away within ERP or CRM systems becomes available to provide the basis for improved corporate and personal performance. Exact Business Analytics is designed to put power and functionality into the hands of business managers. It offers the power to Read More

Intellicus Enterprise Reporting and Business Insights Platform


Intellicus provides reporting—both ad-hoc and traditional pixel-perfect—dashboards, online analytical processing (OLAP), advanced visualization, scheduled report generation and delivery, business user meta layer, and mobile analytics with industry standard security features.   Its comprehensive set of features enables organizations to build a business intelligence solution for business users, on-premise customers, or hosted software subscribers.  

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Case Study: MISTRAL Engines


MISTRAL Engines, founded in 2001, has a line of engines to meet the needs of 21st-century aviation. MISTRAL looked for a data management system that was flexible enough to adjust smoothly and on an ad hoc basis to a company in constant growth and with continuously evolving processes. Find out how its new product lifecycle management (PLM) solution helps the company throughout the full product development process.

ppc ad  Study: MISTRAL Engines MISTRAL Engines, founded in 2001, has a line of engines to meet the needs of 21st-century aviation. MISTRAL looked for a data management system that was flexible enough to adjust smoothly and on an ad hoc basis to a company in constant growth and with continuously evolving processes. Find out how its new product lifecycle management (PLM) solution helps the company throughout the full product development process. Read More

Why Midsize Companies Need Business Intelligence Solutions in This Uncertain Economy


In today’s economy, executives face declining revenues and tough cost-cutting decisions. However, cost reductions alone are not enough to survive, especially for midsize companies, which often lack the resources needed to sustain a market downturn. Yet midsize companies can be much more agile—if they have the right information. Discover how you can improve performance with a business intelligence (BI) solution.

ppc ad  Midsize Companies Need Business Intelligence Solutions in This Uncertain Economy Why Midsize Companies Need Business Intelligence Solutions in This Uncertain Global Economy If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. SAP Americas is a subsidiary of SAP AG, the world's largest business software company and the third-largest software supplier overall. SAP Americas' corporate headquarters is located in Newtown Square, PA, a suburb Read More

"Ads are us", boasts CMGI


In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

ppc ad  Ads are us , boasts CMGI Event Summary On September 30, 1999 CMGI announced its purchase of Flycast Communications (Nasdaq: FCST) for $559 million. The agreement followed on the heels of CMGI's purchase of AdForce (Nasdaq: ADFC) for $500M on September 20 and the purchase of AdKnowledge for $193 million by CMGI's majority owned subsidiary Engage (Nasdaq: ENGA). Prior to this outlay of $1.252 billion over 10 days, Engage had paid $30 million for I/PRO in April and $35 million for Accipiter in March of 1998. Read More