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Software Functionality Revealed in Detail
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 ppc campaign


Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific

ppc campaign  an engine to supply PPC campaigns with less advertising and more of a direct marketing platform. However, while the theory is sound, the traffic being supplied may not always be real. (This is why it is important to list with a reputable engine that has strict fraud detection programs). On the flip side, the same type of technology used to identify and suppress certain types of traffic can also be used for good geo targeting can supply geographically specific traffic to your site. Any reputable search

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » ppc campaign

Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing


Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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Procurement: A Strategic Lever for Bottom-line Improvement


Companies are successfully realizing benefits from their procurement initiatives, and viewing procurement as an integral part of their overall corporate strategy. They no longer perceive procurement as a cost center, but rather as a strategic lever for improving profits or funding new initiatives. Procurement opportunities are significant—translating directly, with no dilution, into measurable, hard dollar profit increases.

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DemandGen


Consulting firm DemandGen’s focuses include marketing automation, lead management, campaign execution, and CRM systems.

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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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Manufacturing Environments and Integration with Other Functions


This continues a reprint of the summary chapter from the book Managing Your Supply Chain Using Microsoft Navision by Dr. Scott Hamilton.

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Winning your market - second in a series


Positioning Part 2: Choosing what you want to sayIn Part 1, I introduced positioning and talked about how easy it is to miss your mark. This time, we focus on how successful campaign positioning depends on saying and doing just the right thing—at the right time—for the right audience. Advertising is great fun in that you can choose what you want to say about a product or service—but it’s also

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ShopSocially to Help Retailers Measure Social Commerce Benefits


ShopSocially, a social commerce software provider, has announced the addition of an A/B Testing framework to its platform, so that Internet retailers can measure the exact incremental business benefits accrued by adding onsite social commerce modules on their e-commerce Web sites. The vendor makes the entire shopping experience more social by adding relevant on-site social modules to an e-commerce Web site.

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Big ERP vs. Tier 2 ERP - Is the Gap in Functionality as Big as it Appears?


Recently, we have witnessed Infor’s aggressive advertising campaign against its bigger rivals that are conjointly called “Big ERP,” where it is blaming them for inflexibility, neglecting customers’ interests, and charging enormous amounts of money for their software and service. As an alternative, Infor and its competitors offer a variety of tier 2 systems that can supposedly satisfy rigorous

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