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Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

pr column  advertising agency or a PR firm talk so freely about branding in the B2B software market, they are really talking about positioning. What's missing? A brand personality , a character, and if I'm not going too far, a soul that is inextricably linked to the products and company that transcends the operative benefits. In fact, the brand becomes one of the benefits, because it embodies trust, an anticipation of predictable quality and performance, and most of all, a feeling that this is an identity you want Read More
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » pr column


What Can Manufacturers Do in a Tough Economy? - Part I
According to the proverb “calamity is the touchstone of a brave mind,” in these tough times some supply chain management (SCM) vendors have been trying to take

pr column  times). One such “educational” PR came this past summer from the spend management vendor Emptoris , and was analyzed in my blog post on five procurement commandments in a down economy . A more recent similar PR came from JDA Software Group Inc ., a provider of integrated merchandising and supply chain and revenue management planning, execution, and optimization solutions for the consumer-driven supply chain and services industries.  The PR came on the heels of the worldwide economy continuing to Read More
5 Quick Ways to Help Your Company Go Green While Cutting Costs
With all the recent talk of the economy and the environment, I thought it would be relevant to look at some of the small things we, as individuals, can do to

pr column  is not only good PR, it makes good business sense. Here are some simple steps you can take to help your company go green while still keeping extra “green” in its pockets: 1. Unplug that printer. The average American uses approximately 700 pounds of paper a year. Imagine the cost savings of reducing paper consumption at the office, or even better, implementing a paperless office strategy. Simple strategies like replacing a traditional fax machine with a fax server and moving clients to electronic Read More
IT Investment Decision Making: Getting to
Many technology sales cycles get bogged down in the IT department. But while it is unlikely that a sale will get anywhere without IT management buy-in, IT

pr column  in this case a PR company and a telemarketing agency, who were interested in the results of the research for their own ends). Getting to “yes” and avoiding “no” Getting the FD and MD to approve a recommendation of the IT department will certainly be easier if they have heard of you as a vendor and your reputation is sound. Good marketing is an important part of this, but it helps if the message being conveyed rings true. Without a “yes” from these the top dogs the sale will not happen. But, Read More
Innovation and Change in Human Resources
Learning Review's Veronica Inoue interviewed two representatives of the Interamerican Federation of Human Resource Management Associations (Federación

pr column  and acceptance of diversity. PR : There are two issues. The first one is corporate social responsibility [CSR]. While it is a common topic, we haven't started managing it and moving forward with it. Nobody expects organizations to become philanthropists, but they do have to play a role in society, and that is a paradigmatic change that is still in progress. The other issue is the way companies are organized—the division of work according to tasks and descriptions of positions and roles within the Read More
Information Architecture in Office SharePoint Server
Before any medium-to-large company implements Microsoft® Office SharePoint® Server 2007, it’s important to become familiar with the process that may occur

pr column  type may have many properties, termed content columns, and each column may be of a data type included earlier in the lists section. There are many pre defined content types for each site collection, and administrators may change or create additional content types as needed. Just as .NET interfaces in application development support inheritance, each content type inherits from a parent content type. Thus, a child assumes all of its column types. For example, if the content type Item includes columns A, B, Read More
Block Unprecendented Assault on Your Customers' Personal and Financial Data
Find out more in winning the pci compliance battle, a practical guide to pci compliance, including a comprehensive plan for the secure handling, pr...

pr column  Unprecendented Assault on Your Customers' Personal and Financial Data If some of the biggest names can get caught off guard, how can you prevent it from happening to you? Bank of America, Citigroup, Polo Ralph Lauren, Hotels.com, and CardSystems Solutions have all suffered negative publicity and financial losses due to a major data security breach. You can protect yourself—with the industry's easiest, most cost-effective and highly automated solution for securing your network and achieving payment Read More
Stand Out in the Crowd
It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business Solutions differentiate its products

pr column  target market's most pressing problem? Send your comments to the author at labinan@attglobal.net . He will incorporate reader feedback into a future column about insight as a good, bad or indifferent position for BI, financial analytics, ERP, accounting, and other B2B software companies. About the Author Lawson Abinanti is co-founder of Messages that Matter, a consulting firm that helps B2B software companies create compelling message strategies that build awareness and demand. Messages that Matter Read More
Windows 2000: Paragon for Partisans, Skewered by Skeptics
After a wait of more than a year, Windows 2000 (The OS Formerly Known as

pr column  their forecasts for the product and, indeed, the lowered expectations make it easier for the company to exceed them. We don't expect the 'midnight madness' thing of Windows 95 to happen, said Keith White, director of marketing for Microsoft's Windows division. Still, he added, large corporations and dot-coms are clamoring for new technology. In addition to the problems generated by the delays, Microsoft finds itself having to fight off a strong challenge from Linux, now holding the #2 spot (with 25%) Read More
The Value of a Learning Management Compliance Solution
Companies spend millions each year conducting mandatory training. Whether triggered by an audit, the risk of non-compliance, bad PR, or internal training

pr column  risk of non-compliance, bad PR, or internal training requirements, achieving compliance can be difficult and costly. One of the biggest challenges that organizations face today is reducing costs from fines and lawsuits. Download this white paper to find out how a learning management compliance solution can help manage your compliance requirements. Read More
IFS Ends Year with a Few Bangs
IFS has had a pretty decent time of late, but the company has apparently had a great end to 2013 if one judges by a slew of new win announcements. Senior

pr column  IFS must issue a PR on any events that will materially affect its financial performance). The automotive industry is one of IFS’ targeted markets, and its industry solution provides the tools for managing the interaction between automotive dealers, automotive OEMs, automotive suppliers, and subcontractors in networks of varying complexity. IFS’ automotive customers include Volvo, BMW, Scania, Linamar, Borgstena, HUF Hülsbeck & Fürst, Toyota, and Finnveden Group.   Common Thread These deals, and Read More
Team With Business Management to Drive Out IT Cost
IT complexity drives cost and to a great extent, it is business management that drives IT complexity. Until IT architecture and infrastructure are simplified

pr column  the ability to bring products from all of the sales order systems together into a single box with customer-selected gift wrap, a personalized letter and a single invoice. This column will continue to explore the change/size paradox-big companies desiring speed and growing companies desiring stability. The author would appreciate feedback on material presented as well as suggestions for future study and reporting. The general theme is IT management and the goal is to make it easier to get clients what Read More
The Art, Science & Software Behind (Optimal) Retail Pricing - Part 4
Part 1 of this blog post series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This

pr column  offer with regards to the PR from JDA that inspired this blog series, but he wanted to stress the importance of upstream and downstream forecast integration. Revionics is focused on replenishment, assortment, and other demand intelligence applications beyond pricing, promotions, and markdowns. But the key  success factor  in his opinion is to operate with a fully integrated forecast, and that forecast cannot assume the absence of third-party applications. For example, a retailer may already have a Read More
IFS’ Large Wins Streak Continues
In late November 2012, IFS announced that a major North American offshore oil @ gas drilling company had signed a contract to implement IFS Applications as its

pr column  its name in a PR within 24 hours, so IFS had to leave it out, similar to the previous PR on the hefty win at an Asian utility company . The offshore contract drilling company was reportedly looking to replace its existing EAM solution from an unnamed prominent vendor. The shortlist included the “who is who in EAM and maritime management software.” IFS won for the usual reasons—industry focus and industry-specific functionality, particularly the instant replication, which is of huge importance in Read More
IQMS and IFS Going Strong (without Much Help from the Cloud)
These days when all the excitement seems to be coming from “social anything” and “cloud anything” gadgets, it is refreshing to see some tried-and-true

pr column  spoke (see the  related PR ). This capability has been very well received by our clients. Another newer application is the mobile ERP capability that is currently available on the BlackBerry phone. We are working on it now for the Google Droid device and have plans to also work on an Apple iPhone and iPad mobile shop floor application. Unlike other mobile ERP applications we took more than just contact management and included shop floor machine monitoring, capable to promise (CTP), inventory, and other Read More

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