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The Four Ps of Food Safety
Food safety is in the news, and recalls are not uncommon. For the food processor, a well-publicized incident can mean major damage to its brand and its revenue

pr editorial  terms of dollars and PR than under-response. A proactive response starts with management commitment. Unless top management is committed to food safety and proactive response, you are playing the odds that an incident is a false alarm or that it will not be a major problem. However, you can only identify false alarms or determine the extent of a problem with the passing of time—and that’s valuable time for protecting your brand and image in the marketplace. Your business system is a major part of your Read More
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » pr editorial


CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part One: The CRM Selection Challenge
Two of the greatest challenges IT decision makers face when selecting a CRM package is first, having a comprehensive understanding of their functional and

pr editorial  When An Ounce Of Prevention Is Worth A Pound Of Cure Part One: The CRM Selection Challenge Introduction Over the past two years it seems not a week has gone by without an editorial about a failed Customer Relationship Management (CRM) project. Many articles relate CRM failure to the absence and/or weakness of business objectives driving the CRM initiative. Although this is true, many projects fail due to a poor vendor selection procedure. Starting At The Beginning Of course software tools such as Read More
Interview with Jeff Bates of SourceForge.net, Slashdot, and the OSTG
Jeff Bates's experience in developing and managing SourceForge.net and Slashdot communities sheds light on encouraging the interest of participants in the open

pr editorial  Bates is the Vice President of Editorial Operations for the Open Source Technology Group (OSTG). Jeff's views on encouraging successful open source communities come based in his hands-on experience as co-founder and Executive Editor of Slashdot.org —one of the most active and renowned communities existing on-line—as well as his responsibility in overseeing the SourceForge.net community. SourceForge.net is an unbelievably large open source software development web site. It hosts over 100,000 projects ( Read More
Symbian, Microsoft Try to Slap Palm Around
Palm Computing’s PalmPCs will be facing stiff competition from Microsoft and the Symbian consortium, each of which is trying to grab a large share of the

pr editorial  Event Summary Microsoft is preparing to ship their revamped Windows CE product line, the new PocketPC, in an attempt to capture handheld device market share from PalmOS, the current leader. The new devices are slated to ship sometime in April, and will run Pocket Word (PWord), Pocket Excel (PExcel), and Pocket Explorer, as well as sport a new graphical interface (code-named Rapier). Although Microsoft does not comment on unannounced products , it reportedly has said that Hewlett-Packard, Casio, and Com Read More
How Can IT Help Competitiveness These Bleak Days? - Part 1
A week before this past Thanksgiving holiday (US), I was invited by a long-term analyst relationship contact at SAP to listen to (via multimedia streaming) a

pr editorial  but started getting worldwide PR traction in the late 1980’s and 1990s. Today we might be talking more about Lean Manufacturing (also not a new concept, but it might arguably be the newest of these few related and complementary principles  and best practices). All these concepts and practices basically say the same thing: “Improved Business Process + Supporting Technologies = Competitive Advantage” Thou Shalt Improve Business Processes OK, I concede that this message should perhaps never get tired Read More
Infor Opens HQ in New York, and Reveals New Brand
What was alluded to at the Inforum 2012 conference back in April 2012 (and talked about for the last several months in the media) finally took place on October

pr editorial  Infor doesn’t have much PR activity in comparison to SAP, Oracle, or salesforce.com, rebranding can provide a relatively inexpensive buzz and distance the vendor from its often maligned consolidator past. Some might facetiously comment on the fact that Phillips lives in NYC and that he probably wanted to travel a little less (and have better dining venues than in Alpharetta). Certainly, being close to potential corporate financiers also helps. I don’t buy the speculations about how moving HQ to a Read More
Compiere ERP Becomes Part of Consona
In the enterprise open source space, a notable change came to light today affecting Compiere users and partners. Consona announced its acquisition of Compiere.

pr editorial  its press release. The PR really spends more time caring about the SaaS side of things. In other words, I'm musing on the direction Consona will take here. As mentioned, open source is a fact of Compiere, and for all of the promise that might rest in the SaaS potential of the product, if the open source side isn't supported, and the system is indeed still a going concern, I bet we'll see some interesting forks take place (the ERP Graveyard blog has more in this direction). Of course, historically Compiere Read More
Microsoft Dynamics CRM: Much More Than Meets the Eye - Part 1
While Microsoft Corporation has not usually been that forthcoming about breaking down its revenues per individual product lines, during one earnings

pr editorial  its revenues per individual product lines, during one earnings announcement call for financial analysts in 2009, the worldwide leader in software, services, and solutions for people and businesses pointed out the following three products as its best performers:  SharePoint ,  Microsoft Unified Communications , and  Microsoft Dynamics CRM . In fact, as stated in  my previous blog post on Microsoft’s technology for enterprise applications , Microsoft Dynamics CRM and  Microsoft Dynamics AX Read More
SAP HANA: A Fast Developing “Toddler” - Part 1
It doesn’t take an exceptional industry analyst or market observer to realize that SAP HANA has become one of the pillars of SAP’s future strategy (possibly

pr editorial  a next-generation database management provider, and SAP now has a number of relational database assets, both developed on its own and from the Sybase acquisition . In fact, according to IDC , SAP has been the fastest growing database provider of late, although still smaller than the traditional leaders – Oracle, IBM , and Microsoft . SAP is also concurrently tackling the mobility, analytics/business intelligence (BI), cloud computing, and social media spaces , in addition to long being the leading line Read More
Deltek and Maconomy: Gearing Up for the Global Service Economy?
Both the “old” Deltek (pre-2005) and “new” Deltek (from 2005 on) have not been strangers to acquisitions, but these were largely well thought-out and

pr editorial  Both  the “old” Deltek (pre-2005) and “new” Deltek (from 2005 on) have not been strangers to acquisitions , but these were largely well thought-out and appetizing (“nip in”) purchases of smaller companies that had either an attractive piece of technology or install base (or both). However, in early June 2010, immediately after  its Insight 2010 user conference , Deltek announced  its intent to acquire Maconomy A/S , a Denmark-based provider of solutions to the professional services market. Read More
The Art, Science & Software Behind (Optimal) Retail Pricing - Part 4
Part 1 of this blog post series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This

pr editorial  offer with regards to the PR from JDA that inspired this blog series, but he wanted to stress the importance of upstream and downstream forecast integration. Revionics is focused on replenishment, assortment, and other demand intelligence applications beyond pricing, promotions, and markdowns. But the key  success factor  in his opinion is to operate with a fully integrated forecast, and that forecast cannot assume the absence of third-party applications. For example, a retailer may already have a Read More
IBM Updates the Netfinity Line
IBM finally seems to have gotten the message of “smaller is better” when it comes to rackmount servers with the introduction of three new models to its

pr editorial  their business. Despite the PR information talking about the 6000R being used for database and ERP applications, these servers should not be aimed at the back office of very large data centers - they are not beefy enough to handle something like a large Oracle 8i database. Very large data centers are better suited to the Unix market, where IBM's RS/6000 series is putting out some serious performance figures. (IBM will also try to sell you an S/390 for data centers, but that's a different discussion.) An Read More
TEC Spotlight Report: Sage Accpac ERP
In this Spotlight Report, TEC's Managing Editor David Clark examines Sage Accpac ERP. Learn about the product's history and market positioning, as well as its

pr editorial  Sage Accpac ERP 's product marketing director Scott Pledger, during our phone call a few weeks ago. There's an extremely long pause at the other end of the line: it's practically an unfair question. After all, Accpac ERP was first developed 30 years, 3 companies, 3 brandings, and 6 product iterations ago. Accpac was launched in 1979 by the Basic Software Group, a Vancouver, BC (Canada) company founded three years earlier. The product's target market back then was much the same as it is now: the small to Read More
PSA -- Still An Evolving Market
What started out as a set of applications to better manage customers' projects, astutely allocate staff and monitor their utilization rates has become an

pr editorial  their marketing, advertising and PR expenditure in order to gain more project contracts during the shrinking market, where, e.g., the proposal automation capability can come in handy. While project management and resource planning software applications help service organizations deliver within the budget, in a long term, these organizations need to win a new stream of projects and/or customers, which involves pre-sales CRM, marketing and proposal management, and post-sales elements like travel & expense Read More
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

pr editorial  advertising agency or a PR firm talk so freely about branding in the B2B software market, they are really talking about positioning. What's missing? A brand personality , a character, and if I'm not going too far, a soul that is inextricably linked to the products and company that transcends the operative benefits. In fact, the brand becomes one of the benefits, because it embodies trust, an anticipation of predictable quality and performance, and most of all, a feeling that this is an identity you want t Read More

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