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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 pragmatic marketing


Surviving Amid
Part I of this blog topic introduced SYSPRO and its traditional vertical solutions. It also analyzed the vendor's PragmaVision strategy to provide to pragmatic

pragmatic marketing  this technology regard. Well, pragmatic is allowing customers to have a feature-rich system that evolves with their needs and when they are ready. Visionary is to say to the customers “You want the latest and greatest technologies and are ready for them? Then, we are ready to provide it to you!” SYSPRO’s global distribution model is heavily geared towards partners for sales and implementations, which has also proven to be quite advantageous to the company. The partners are experts in both sales and

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » pragmatic marketing

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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TEC Launches a New Decision Support System: jDICE (just Decide-Ignore [Your Idiot] Customers and Employees)


Montreal, QC — April 1, 2010 — Technology Evaluation Centers (TEC), a world-wide leader in enterprise software evaluation, has released a new decision support system for pragmatic decision makers who already know what’s most important for their company: jDICE™ (just Decide—Ignore [Your Idiot] Customers and Employees). After all, why should you worry about customers or employees when

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The Role of Sales Training Requirements Definition and Requests for Proposals in the Success of Technology Companies


The first step in choosing an effectiveness service provider (ESP) that best meets your company's needs is to develop a requirements definition. When used as a request for proposal, the requirements definition can be a powerful evaluation and negotiation tool.

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A Veteran Mid-market ERP Vendor with a Pragmatic Vision Chimes In


Joining our growing list of vendors willing to provide their opinions and commentary on our thought-provoking questions on market trends, SYSPRO takes part in our ongoing question-and-answer series, where the vendor responds from the viewpoint of a mid-market veteran.

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Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

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Tibco Takes a Pragmatic Approach to Multicasting


Tibco Software and Cisco Systems have co-designed a network delivery method called the PGM (Pragmatic General Multicast) protocol. PGM allows a server to transmit a multicast message only once. The PGM software will then ensure delivery to all of the intended recipients. This is a much-awaited improvement on the existing multicast protocol, where the server has to transmit the message to each client individually, which increases the load on the network.

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New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

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SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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