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Surviving Amid
Part I of this blog topic introduced SYSPRO and its traditional vertical solutions. It also analyzed the vendor's PragmaVision strategy to provide to pragmatic

pragmatic marketing  this technology regard. Well, pragmatic is allowing customers to have a feature-rich system that evolves with their needs and when they are ready. Visionary is to say to the customers “You want the latest and greatest technologies and are ready for them? Then, we are ready to provide it to you!” SYSPRO’s global distribution model is heavily geared towards partners for sales and implementations, which has also proven to be quite advantageous to the company. The partners are experts in both sales and Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » pragmatic marketing


Infor Strikes Again (at Long Last): Getting “Soft” while Flexing its Muscles? - Part 1
Just when I had begun to think that Ned Lilly’s ERP Graveyard blog might go out of business soon (or at least change its name and charter), here came his new

pragmatic marketing  and Infor executives are pragmatic business folks or egotistical knuckleheads. Some kind of a strange bed-fellows agreement is not beyond the realm of possibility. On one hand, Infor is likely not going to cancel the ongoing contract (and royalties from SAP), especially in this economy. On the other hand, will SAP want to strand its existing install base by switching to another third-party manufacturing ERP product? Even more, will SAP want to invest heavily in developing its own capabilities, again in Read More...
A Veteran Mid-market ERP Vendor with a Pragmatic Vision Chimes In
Joining our growing list of vendors willing to provide their opinions and commentary on our thought-provoking questions on market trends, SYSPRO takes part in

pragmatic marketing  Visionary Vendor for the Pragmatic User (Part II) . In addition to providing an overview of the vendor's history, these posts discuss in quite some depth SYSPRO's new PragmaVision strategy, which involves the targeting of the buyer group that bridges the gap in offerings between the early adopter, visionary-type buyer group and the more pragmatic, early (market) majority -type buyer group, defined in the classic marketing technology book Crossing the Chasm (Geoffrey Moore, 1999). Before delving into Read More...
TEC Launches a New Decision Support System: jDICE (just Decide-Ignore [Your Idiot] Customers and Employees)
Montreal, QC — April 1, 2010 — Technology Evaluation Centers (TEC), a world-wide leader in enterprise software evaluation, has released a new decision support

pragmatic marketing  decision support system for pragmatic decision makers who already know what’s most important for their company: jDICE ™ (just Decide—Ignore [Your Idiot] Customers and Employees). After all, why should you worry about customers or employees when selecting business software? Customers come and go, and so do employees! For decision makers who are convinced they already know what’s really important for their company, TEC has created this cutting-edge decision support system, guaranteed to confirm Read More...
Resilient Enterprise Solutions Vendor Displays Sociability and Pragmatic Product Development
During its stabilization phase IFS product development has brought about pragmatic developments, including its latest release, IFS Applications 7. The vendor

pragmatic marketing  Vendor Displays Sociability and Pragmatic Product Development Introduction In a market noted for its turbulence, the ongoing turnaround success of IFS, a global enterprise applications supplier, has gone somewhat unnoticed. IFS was the fastest growing enterprise resource planning (ERP) supplier in the mid-to-late 1990s. But the early 2000s marked a severely painful period for the vendor, including losses peaking at about $85 million (USD) on revenues of about $313 million (USD) for 2002. The IFS Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

pragmatic marketing  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More...
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

pragmatic marketing  balancing business requirements with pragmatic feature sets that can be managed by a line of business user Demonstrated Value - combining a low total cost of ownership with proven return on investment Marketing Expertise - supporting subject matter expertise and best practices illustrated at all levels of vendor contact Speed to Beneit - managing cost and time of solution deployment in order to gain a quick return on investment CRM Integration - create a 360 degree view of the customer by sharing data Read More...
The Essential E-mail Marketing Deliverability Guide
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several

pragmatic marketing  Essential E-mail Marketing Deliverability Guide According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are implementing new technologies to secure their inboxes by blocking unsolicited messages. Discover what other tactics your business can adopt to help e-mail deliverability. Read More...
Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of

pragmatic marketing  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More...
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

pragmatic marketing  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

pragmatic marketing  Announces New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based Read More...
How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they

pragmatic marketing  to Make Marketing Integration a Whole Lot Easier Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers. Read More...
Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell
Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting

pragmatic marketing  Part 2: Interview with Marketing VP Mac McConnell Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting process owners. To further flesh out Bonitasoft’s value prop, we recently talked to Mac McConnell, Bonitasoft’s vice president of marketing. He is responsible for all aspects of global marketing, including brand awareness, communications, demand and lead generation, and go-to-market strate Read More...
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

pragmatic marketing  Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

pragmatic marketing  and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as Read More...

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