While most mid-market companies have an analytics foundation designed to handle structured data, few have evolved to more dynamic environments required for big data and a pervasive and prescriptive use of advanced analytics that are essential to survive in a digital world. So, what should mid-market companies do now to improve their capabilities to convert data-driven insights into meaningful results? In this report, we explore how they can tap into their strengths, shore up their weaknesses, and learn from analytics leaders.
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