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Predictive Analytics and the Evolution of BI
In the last couple of years, the popularity of predictive analytics offerings has increased significantly, as many companies looking to improve their existing business intelligence (BI) and analytics faculties are looking to the field of predictive analysis to enhance these capabilities, and in some cases even replace them. But, is predictive analysis really the new BI? Is it a replacement for the

predictive marketing  Predictive Analytics and the Evolution of BI » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about Read More...

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

predictive marketing  “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » predictive marketing


The Power of Predictive Analytics
The demand for business intelligence is increasing at a rapid pace across all industries—more so during tough economic conditions as seen in 2009. Many senior executives are looking to optimize existing business processes that can lead to bottom-line and top-line benefits. This paper presents the different levels of analytical solutions that are required for organizations, with a specific focus on predictive analytics.

predictive marketing  The Power of Predictive Analytics The Power of Predictive Analytics Source: Hexaware Technologies Ltd Document Type: White Paper Description: The demand for business intelligence is increasing at a rapid pace across all industries—more so during tough economic conditions as seen in 2009. Many senior executives are looking to optimize existing business processes that can lead to bottom-line and top-line benefits. This paper presents the different levels of analytical solutions that are required for Read More...
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

predictive marketing  information and to produce predictive models long after the marketing opportunity has past. Nevertheless, the former Xchange applications have since hardly promoted Amdocs as an integrated OSS for CSPs. The reason being that within the marketing automation (MA) market, Amdoc s capabilities have, at best been, described as only adequate , not exciting or leading . Amdocs Product Group Principal among Amdocs product highlights in 2004 was the formation of the Amdocs Products Group . This is a new Read More...
E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.

predictive marketing  E-mail Marketing vs. Spam: A 10-round Smack-down E-mail Marketing vs. Spam: A 10-round Smack-down Source: InfusionSoft Document Type: White Paper Description: Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get Read More...
Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and S
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.

predictive marketing  Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service Source: SAP Document Type: White Paper Description: Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business Read More...
Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

predictive marketing  Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now Source: Engagement Systems Document Type: White Paper Description: In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be Read More...
Elevating Your Procurement Organization from Knee-jerk Reactions to Predictive Analytics
For most companies, chief procurement officers (CPOs) need to maximize savings, focus on sustainability, manage supplier performance, and minimize supplier risk to ensure supply chain continuity. To do all this, CPOs are turning to procurement analytics—to identify areas of low performance, optimize procurement functions, and reduce costs. Know a four-step process to help you deploy and configure a procurement analytics program.

predictive marketing  from Knee-jerk Reactions to Predictive Analytics Elevating Your Procurement Organization from Knee-jerk Reactions to Predictive Analytics Source: SAP Document Type: White Paper Description: For most companies, chief procurement officers (CPOs) need to maximize savings, focus on sustainability, manage supplier performance, and minimize supplier risk to ensure supply chain continuity. To do all this, CPOs are turning to procurement analytics—to identify areas of low performance, optimize procurement Read More...
Elevating Your Procurement Organization from Knee-jerk Reactions to Predictive Analytics
For most companies, chief procurement officers (CPOs) need to maximize savings, focus on sustainability, manage supplier performance, and minimize supplier risk to ensure supply chain continuity. To do all this, CPOs are turning to procurement analytics—to identify areas of low performance, optimize procurement functions, and reduce costs. Know a four-step process to help you deploy and configure a procurement analytics program.

predictive marketing  from Knee-jerk Reactions to Predictive Analytics Elevating Your Procurement Organization from Knee-jerk Reactions to Predictive Analytics Source: SAP Document Type: White Paper Description: For most companies, chief procurement officers (CPOs) need to maximize savings, focus on sustainability, manage supplier performance, and minimize supplier risk to ensure supply chain continuity. To do all this, CPOs are turning to procurement analytics—to identify areas of low performance, optimize procurement Read More...
Interview with Eron Kelly, General Manager, SQL Server Product Marketing
Jorge Garcia, TEC's senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working with in-memory analytics, what's coming up in SQL Server 2014.

predictive marketing  Interview with Eron Kelly, General Manager, SQL Server Product Marketing Interview with Eron Kelly, General Manager, SQL Server Product Marketing Shockwave Flash plug-in is not installed or disabled. Jorge Garcia, TEC s senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working Read More...
Solve IT Problems Before They Occur with Predictive Intelligence
Get predictive intelligence: identify future problems and prevent them from happening, and discover how you can head off it problems and free your...

predictive marketing  Before They Occur with Predictive Intelligence Solve IT Problems Before They Occur with Predictive Intelligence If you think it s impossible to predict the future, think again. With predictive intelligence , you can identify future IT problems before they occur. Enabled by new technologies that learn your normal IT usage patterns, predictive intelligence can isolate the root cause of future IT threats. As a result, you can take corrective action before problems disrupt your business and cost you money. Le Read More...

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