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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 predictive marketing


Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is

predictive marketing  the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » predictive marketing

IBM Predictive Customer Intelligence


The IBM Predictive Customer Intelligence solution is designed to help your company create personalized, relevant experiences with a focus on driving new revenue. It enables you to deliver optimized and relevant actions at the point of impact to enhance customer experiences and grow revenue.

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Predictive Analytics; the Future of Business Intelligence


Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to predictive analytics, and predictive analytics is emerging as a distinct new software sector.

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Predictive Analytics for Business Advantage


Today, predictive analytics is used mostly in marketing and sales for help in retention, cross-sell/upsell, and direct marketing efforts. But change is coming, and in this infographic from TDWI, learn how organizations are planning to use predictive analytics in new ways.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

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SAP to Bring Predictive Analytics to the Masses


Traditionally, SAP has not been a leader in predictive analytics, at least not until its acquisition of Business Objects and the advent of SAP HANA. SAP has announced its plans to acquire KXEN, a provider of predictive analytics technology. KXEN is intended to complement SAP Predictive Analysis software, a workbench for defining, executing, and visualizing predictive analysis. With increasingly

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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Predictive Analytics for Business Advantage: TDWI Best Practices Report


Predictive analytics is fast becoming a decisive advantage for achieving a range of desired business outcomes, including higher customer profitability, stickier websites, and more efficient and effective operations. Predictive analytics involves methods and technologies for organizations to spot patterns and trends in data, test large numbers of variables, develop and score models, and mine data for unexpected insights. This report from TDWI examines users’ drivers, experiences, and best practices for improving business advantage with predictive analytics.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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