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Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is

predictive marketing  the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns. Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » predictive marketing


Predictive Demand Supply
If you're in the supply chain business, right up there with Newton's law of gravity stands Murphy's other law stipulating that demand and supply, if left to

predictive marketing  to the world of predictive demand and supply planning whose mission is to predict imbalances as far in advance as possible, in order to provide ample time and opportunity to design and implement corrective sales and operations solutions. The more time we allow for resolving forecasted imbalances, the greater the number of potential cost-effective solutions. So how do we design a system for identifying potential issues and expressing them via a commonly understood key process indicator (KPI) where the Read More...
Predictive Analytics; the Future of Business Intelligence
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to predictive analytics, and predictive

predictive marketing  Angoss developed industry specific predictive analytics software like Angoss Expands FundGuard , Angoss Telecom Marketing Analytics , and Angoss Claims & Payments Analytics . Apart from financial industry Angoss software is used by telecom, life sciences, and retail organizations. Fair Isaac Corporation Along similar lines, Fair Isaac Corporation is the leading provider of credit scoring systems. The firm offers statistics-based predictive tools for the consumer credit industry. Model Builder 2.1 Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

predictive marketing  new technology. (See Predictive Product Keeps Debtors' Prison Empty ) Also, be aware that it isn't a trivial task, even with an ASP model, to get personalization up and running. It could require major redesign of your website to be able to make use of the information that these products can deliver. Make sure you get an up-front estimate of the work involved and a firm limit on what consulting services from the vendor will cost. Read More...
Predictive Analytics for Business Advantage
Today, predictive analytics is used mostly in marketing and sales for help in retention, cross-sell/upsell, and direct marketing efforts. But change is coming

predictive marketing  for Business Advantage Today, predictive analytics is used mostly in marketing and sales for help in retention, cross-sell/upsell, and direct marketing efforts. But change is coming, and in this infographic from TDWI, learn how organizations are planning to use predictive analytics in new ways. Read More...
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

predictive marketing  Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and ot Read More...
How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they

predictive marketing  to Make Marketing Integration a Whole Lot Easier Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers. Read More...
Predictive Analytics and the Evolution of BI
In the last couple of years, the popularity of predictive analytics offerings has increased significantly, as many companies looking to improve their existing

predictive marketing  years, the popularity of predictive analytics offerings has increased significantly, as many companies looking to improve their existing business intelligence (BI) and analytics faculties are looking to the field of predictive analysis to enhance these capabilities, and in some cases even replace them. But, is predictive analysis really the new BI? Is it a replacement for the good old business intelligence offerings? Or is it really just the evolution of BI? What Is Predictive Analytics? Predictive Read More...
The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013
Predictive analytics enables firms to make intelligent decisions, and create differentiated customer experiences. But predictive analytics is hard to do without

predictive marketing  Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013 Predictive analytics enables firms to make intelligent decisions, and create differentiated customer experiences. But predictive analytics is hard to do without the right tools and technologies. Here are the findings of Forrester’s 51-criteria evaluation of 10 data predictive analytics solutions. Find out how well each solution fulfills the criteria, where they stand in relation to each other, how delivery professionals select the Read More...
E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through

predictive marketing  mail Marketing vs. Spam: A 10-round Smack-down Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through. Read More...
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

predictive marketing  Demand Generation: How Successful Companies Are Improving Sales and Marketing Results B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results s If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Score your leads, nurture them and convert them to customers automatically. Silverpop Engage B2B (formerly Vtrenz) is the leading on-demand marketing automation solution forB2B marketers. Source : Vtrenz Inc Read More...
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

predictive marketing  Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More...
HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM
HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology

predictive marketing  Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM. Read More...

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