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Documents related to » premium text message


Message to ERP Vendors: Honesty versus Glitz » The TEC Blog


PREMIUM TEXT MESSAGE: DSS, Information, Software Evaluation, Software Selection, TEC, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
02-10-2007

Audit Your Message Strategy by Answering Three Questions
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

PREMIUM TEXT MESSAGE: message strategy audit, positioning strategy, target market, marketing, positioning statement, perceptual map, marketing communications, target audience, product differentiation, product positioning, marketing collateral, positioning landscape, business-to-business, B2B.
9/1/2008

Vendor Articulates Message and Vision for Product Lifecycle Management
SAP has developed some crucial themes as it moves forward with their PLM vision and solution strategy. Product development lifecycles are shrinking, and managing the innovation process is becoming a broader requirement of manufacturers and retailers alike.

PREMIUM TEXT MESSAGE: PLM, product lifecycle management, SAP, mySAP PLM, PLM 2006 conference, PLM Alliance, xApps.
4/21/2006

Positioning Starts With A Message Strategy
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this void, and this column will help fill one big one by describing the business process of creating effective, compelling message strategies for your products or services.

PREMIUM TEXT MESSAGE: bpm business management process software, bpm business process management, business management process, business management process software, business process change management, business process management, and business process management, business process management services, business process management software, business process management solution, business process management solutions, business process management strategy, business process management suites, business process management system, business process management systems, business process management technology, business process .
9/18/2004

Case Study: Kvichak Marine Industries Inc. Doubles in Size with ERP
A premium aluminum boat builder struggled to fit into a standard enterprise resource planning (ERP) solution. But the company found it difficult to schedule and track engineer-to-order (ETO) jobs, and it was wasting a lot of time duplicating efforts. Also, it needed effective communication between computer-aided design (CAD) and ERP systems. Read about the solution that helped the company streamline its processes.

PREMIUM TEXT MESSAGE: Case Study Description: A premium aluminum boat builder struggled to fit into a standard enterprise resource planning (ERP) solution. But the company found it difficult to schedule and track engineer-to-order (ETO) jobs, and it was wasting a lot of time duplicating efforts. Also, it needed effective communication between computer-aided design (CAD) and ERP systems. Read about the solution that helped the company streamline its processes. Case Study: Kvichak Marine Industries Inc. Doubles in Size with ERP
9/2/2008 2:40:00 PM

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

PREMIUM TEXT MESSAGE: online advertising, audience targeting, audience segments, marketing campaigns, marketing campaign, email marketing campaigns, online marketing campaigns, direct marketing campaigns, internet marketing campaigns, best marketing campaigns, marketing campaign strategy, marketing email campaign, cause marketing campaigns, successful marketing campaigns, mobile marketing campaigns, marketing campaign plan, email marketing campaign, marketing email campaigns, social marketing campaigns, email marketing campaign services, online marketing campaign, marketing campaign template, marketing campaign .
10/27/2011 4:02:00 PM

A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

PREMIUM TEXT MESSAGE: product information management, PIM, business to business, B2B, product marketing, positioning, positioning process, positioning strategy, rationale document, product knowledge, supporting benefit statements, message strategy, messaging.
2/12/2007

Case Study: Hartman Rauta Oy
Hartman Rauta Oy (Hartman) had been using IBM Lotus Notes V7 software as its legacy e-mail and messaging platform. Although satisfied with the existing system, the company wanted to take advantage of updates and improvements available in the latest version. Hartman also wanted to implement a virtual group working environment to support improved communication and collaboration. Learn how Hartmann managed the update.

PREMIUM TEXT MESSAGE: Case Study: Hartman Rauta Oy Case Study: Hartman Rauta Oy Source: IBM Document Type: Case Study Description: Hartman Rauta Oy (Hartman) had been using IBM Lotus Notes V7 software as its legacy e-mail and messaging platform. Although satisfied with the existing system, the company wanted to take advantage of updates and improvements available in the latest version. Hartman also wanted to implement a virtual group working environment to support improved communication and collaboration. Learn how Hartmann
4/9/2010 1:11:00 PM

Getting Management to Buy-in on Positioning
Lack of consensus about the marketing message is a common, especially when the message differs between top management and the rest of marketing communications. Adopting a positioning process including executive management approval can be the answer.

PREMIUM TEXT MESSAGE: management, marketing, positioning, key market influencers, business to busines, enterprise resource planning, sales department, marketing department, competition, PowerPoint, customer, channel, marketing materials, product management.
6/25/2005

Thinking Radically about Unstructured Data: Interview with Ron Carrière, CEO of Cirilab » The TEC Blog
Thinking Radically about Unstructured Data: Interview with Ron Carrière, CEO of Cirilab » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your

PREMIUM TEXT MESSAGE: bi, Business Intelligence, cirilab, knowledge, search, unstructured content, unstructured text, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
28-10-2011

The Advantages of Using Hardware-based TCP Fan-out for High-Performance Messaging
Multicast-based messaging systems are limited in use to point applications under very controlled conditions due to their tight coupling to the Layer 2 network, lack of management and control, and lack of robustness. This white paper explores the key disadvantages of multicast, and explains the benefits of a hardware-based solution with embedded support for point-to-point ‘unicast’ distribution and message routing.

PREMIUM TEXT MESSAGE: TCP Fan-out, High-Performance Messaging , Messaging, Multicast.
12/12/2012 4:44:00 PM


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