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Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

products mrm  through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » products mrm


Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

products mrm  the response to various products and target segments Executing and tracking responses, which help in generating leads for sales Marketing analytics is the third component adding a new dimension to the basic campaign management modules. The analytics functionality enables marketers to conduct customer behavioral analysis and understand key issues such as propensity to buy. CRM vendors such as Pivotal, PeopleSoft, and Siebel are now offering marketing analytics through acquisitions beside other pure Read More
Customer Data Integration: A Primer
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a

products mrm  of customers, organizations, and products, from disparate data silos. This allows organizations to create a unified customer view and framework. Siperian's solution is broken down into three separate modules. Siperian Master Reference Manager (MRM) is used to consolidate multiple customer profiles in order to identify customers uniquely across all channels of the organization. Some key features of MRM are template-driven data models, rules-based modules that are configurable, and built-in audit and Read More
Microsoft Analyst Event Part Two: Dynamics Offerings for ERP and CRM


products mrm  in 2013. But, these products remain in their niches and on their proprietary technologies, i.e., users will still have to know Dexterity and C/Side to customize GP and NAV instances, respectively. For its part, Microsoft Dynamics SL is based on Visual Basic and is being developed by Plumbline Solutions , a company that consists of former Solomon Software founders and early developers, and they now report closely to Kirill Tatarinov about their R&D milestones. Microsoft Dynamics CRM Currently, Microsoft Read More
SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for

products mrm  create more demand for products and services. Aprimo is delivering value to many industry-leading companies, including Bank of America , Alticor , Delta Faucet , Ernst & Young , Merrill Lynch and Pfizer . For more information on Aprimo and Unica, see Can the Market Sustain a Stand-Alone EMM? and Should Uniqueness Vouch For Marketing Automation Niche Players? . As a result of the demand from their mutual customers, earlier in 2004, SAS and Aprimo announced a partnership to integrate the MRM products Read More
The New Manugistics Debuts eBusiness Products
Stockholm-based International Business Systems (IBS) announced it had acquired 90% of Finnish company, Progma OY. Progma is a service provider offering facility

products mrm  New Manugistics Debuts eBusiness Products The New Manugistics Debuts eBusiness Products S. McVey - February 2nd, 2000 Event Summary At its press analyst day on Tuesday, Manugistics announced new tools and applications for Internet B2B collaboration intended to put the ailing supply chain management vendor back in the game. Distancing its applications from what it termed traditional eBusiness solutions, Manugistics hailed the new offerings as the next evolutionary step in online trading networks, Read More
Chemicals and Allied Products: Howard Johnson, Inc.
Howard Johnson’s Enterprises, Inc. (HJE) is a provider of lawn and garden fertilizer products whose discrete manufacturing package assumed a discrete process

products mrm  lawn and garden fertilizer products whose discrete manufacturing package assumed a discrete process. It took ProcessPro eight months to implement a new enterprise resource planning (ERP) solution that worked to address HJE’s unique needs. Read More
Stationery and office products design company credits selection of a winning PLM software solution to Technology Evaluation Centers’ expertise and support
Carolina Pad, a family-owned and -operated office and school supplies design company, was experiencing business challenges due to independently operating

products mrm  and office products design company credits selection of a winning PLM software solution to Technology Evaluation Centers’ expertise and support Lack of proper guidance and knowledge of PLM vendors and solution features almost cost Carolina Pad a failed selection.   Montreal, Canada (February 7, 2014) — Carolina Pad, a family-owned and -operated office and school supplies design company based in North Carolina, USA, was experiencing business challenges due to independently operating Read More
Case Study: Anderson Power Products
Anderson Power Products manufactures power connectors for telecommunications and other industries. The company, needing to consolidate data for its standard and

products mrm  Study: Anderson Power Products Anderson Power Products manufactures power connectors for telecommunications and other industries. The company, needing to consolidate data for its standard and customized products across five global locations, found an enterprise resource planning (ERP) solution that offers one reliable point of entry. Discover how the ERP solution helped improve shipping, customer relationships, financial reporting time, and more. Read More
Ramco Ships Technology And Products. Is This The Future Of Enterprise Applications?
Ramco Systems announced the delivery of Ramco Enterprise Series Release 4.0, the newest version of its enterprise software solutions plus a custom application

products mrm  in their existing application products and technology and will need significant time and investment to evolve their solutions to meet the technology challenge set from Ramco. The above technology has the potential to convert the future of enterprise applications - from cast in stone' traditional monolithic products to application assembly to meet the specific ongoing needs of any organization. This concludes Part One of a two-part note. Part Two will cover User and Vendor Recommendations. Read More
Chatsworth Products, Inc.
Chatsworth Products, Inc. (CPI), a leading provider of structural support systems used to optimize, store, and secure valuable computer, data, and

products mrm  Products, Inc. Chatsworth Products, Inc. (CPI), a leading provider of structural support systems used to optimize, store, and secure valuable computer, data, and communications equipment, needed to establish a new, fully-integrated enterprise resource planning (ERP) system to replace its customized 10+ year-old legacy system. See how TEC helped CPI define its requirements, develop a short list of vendors, and select the right solution. Read More
Remedy Corporation: Poised for a Comeback?
Once the toast of Wall Street, Remedy has redefined its business. With products in CRM, service management and e-procurement (and others), and propelled by

products mrm  a significant supplier of products for employee-intensive business practices. Through 1999 the product line evolved to specialize in support functions for Information Technology operations, organized into three groups: Service Management, Customer Relationship, and Employee Workplace Automation. These are the foci of individual strategic marketing units. All of Remedy's homegrown applications were built on the AR System, and acquired ones have been retooled to work on that base. The Service Management Read More
Deliver Smarter Products and Services by Unifying Software Development and IT Operations
Unifying development and operations is a critical aspect of enabling a dynamic infrastructure—one that improves service, reduces cost, and manages risk to

products mrm  Smarter Products and Services by Unifying Software Development and IT Operations Unifying development and operations is a critical aspect of enabling a dynamic infrastructure—one that improves service, reduces cost, and manages risk to better meet the evolving challenges of today’s technology, application, and business environments. This white paper introduces a process and product framework to help organizations enable a more dynamic infrastructure for delivery of smarter products and Read More
Not all SCM Products Are Created Equal
In this article, we examine capabilities of five top Supply Chain Management software vendors in several key areas of functionality: material procurement

products mrm  all SCM Products Are Created Equal Overview Amid the hype that pervades vendor marketing campaigns and press announcements, it can be difficult for corporate IT buyers to discern the true capabilities of a given supply chain management suite. In this article, we examine capabilities of five top Supply Chain Management software vendors in several key areas of functionality: material procurement planning, manufacturing planning and scheduling, distribution and transportation management, and inventory Read More

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