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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 products mrm


Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

products mrm  through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » products mrm

Customer Data Integration: A Primer


Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

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Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

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Advancing the Art of Pricing with Science


Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and profits.

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Case Study: Martin’s Wood Products


Martin’s Wood Products, producers of solid wood furniture for over 20 years, is a family-run business that has aimed to keep pace with the enterprise resource planning (ERP) advances of the 21st century. To bring costing under control, and to automatically place accurate and consistent work orders on the shop floor, the company uses an ERP and product configurator solution. Learn more about how the solutions help the company.

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Stationery and office products design company credits selection of a winning PLM software solution to Technology Evaluation Centers’ expertise and support


Carolina Pad, a family-owned and -operated office and school supplies design company, was experiencing business challenges due to independently operating departments and multiple software systems. With the objective of integrating to a single PLM solution to obtain “one version of truth,” an internally led software selection project was launched. Unsure of the results, Carolina Pad turned to Technology Evaluation Centers (TEC) for expert software selection advice and project management.

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Pelican Products: Supporting Growth with a Consolidated Business Platform


A leader in the design and manufacture of advanced lighting systems and rugged protective cases, Pelican Products Inc. is also recognized as one of the fastest growing companies in the United States. Learn how, by consolidating its worldwide operations on a single instance of an enterprise resource planning (ERP) application, Pelican gained greater operational transparency and established a platform for continued growth.

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PLM Trends Impacting the Retail, Footwear, and Apparel (RFA), and Consumer Products Industries


In today’s challenging economic environment, forward-thinking companies are looking at technology solutions that can help them weather the economic storm, and deliver long-term performance benefits. Discover four key trends that are relevant to today’s economic situation, and learn how leading retailers and brands are embracing product lifecycle management (PLM) solutions to enhance bottom-line efficiency.

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Getting Competitive Advantage from Power Protection Products


Power disturbances might be the cause of unexplained office equipment breakdowns and damage. The office products industry could save itself numerous headaches—and much money—by examining open sources of data regarding power disturbances across the US. Discover more about the opportunity that exists to redefine the interface between the power grid and the machine with communications-enabled power manager devices.

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Cornerstone OnDemand—SaaS Products, But Well Grounded


In this post, TEC research analyst Raluca Druta highlights talent management specialist Cornerstone OnDemand (CSOD). Get a close-up look at the CSOD’s SaaS offerings and some of the benefits customers can expect from the customer-focused vendor.

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Monetizing Services in the New Hyperconnected World: Shifting Business Models from Products to Services


In industries as diverse as high tech, financial services, and telecommunications, companies such as yours are rapidly changing their business models and launching new hyperconnected services via the Internet and wireless networks. This white paper examines the challenges of monetizing these new services in today’s economy—and proposes solutions that will help you achieve your goals.

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Chemicals and Allied Products: Howard Johnson, Inc.


Howard Johnson’s Enterprises, Inc. (HJE) is a provider of lawn and garden fertilizer products whose discrete manufacturing package assumed a discrete process. It took ProcessPro eight months to implement a new enterprise resource planning (ERP) solution that worked to address HJE’s unique needs.

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Design Reuse: The Key to Building Better Products Faster


Today’s methods for reusing design can add needed speed to the entire product development process. By using the design of an existing part or assembly as a starting point for a newer part or assembly, you can save time while reducing the risk of making fundamental design errors. Learn how to overcome the challenges of optimizing design reuse, by building a reuse library of metadata that automates information retrieval.

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SAP for Consumer Products: SAP Trade Promotion Management


The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or introducing new products, the area of marketing expenditure is complex and prone to error. That’s why you need a solution drawing together all the activities needed to analyze, plan, sell, execute, validate, and evaluate your products in a closed-loop process.

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