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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 products mrm


Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

products mrm  through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » products mrm

Customer Data Integration: A Primer


Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

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Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

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Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

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Advancing the Art of Pricing with Science


Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and profits.

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The New Manugistics Debuts eBusiness Products


Stockholm-based International Business Systems (IBS) announced it had acquired 90% of Finnish company, Progma OY. Progma is a service provider offering facility management, application service providing (ASP), and Internet Hosting.

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Zdesign for consumer products- CPLM for Defense


Zdesign connects participants in fashion product development organizations, and manages the time-critical communications between trading partners. It brings together members of product development teams from design, sourcing, manufacturing, sales, and marketing.   Zdesign is project-based, which parallels the basic work unit for all product development-driven companies and mirrors their activities. Product development teams can initiate projects online, invite members of their internal and external teams to participate and conduct all of their business activities and communications in one place, from anywhere, anytime.   Zdesign technology can be configured to interface with and support various IT systems including enterprise resource planning (ERP), supply chain management (SCM), product data management (PDM), and computer-aided design (CAD).    

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Life Science Products Selects abas ERP


Life Science Products (LSP) recently selected abas-USA as its enterprise resource planning (ERP) provider to replace its existing outdated Navision ERP system, which was no longer supported.

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The Fragile Consumer Packaged Goods Market and Private Label Products


The drive towards private labels has many impacts on the industry. A consumer packaged goods manufacturer's business strategy must recognize this and deal with the opportunities and threats it creates.

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Case Study: Wist Office Products


Wist, an office supply company offering over 40,000 products, was running an outdated enterprise resource planning (ERP) system. The primary concern was the system’s lack of flexibility, which incurred unnecessary labor costs. As well, errors were common and prevented Wist from getting the information needed for data analysis. With a new ERP for distribution, Wist has streamlined operations and reduced costs. Learn how.

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