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Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.
Advertisers Fish for Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from existing ad
Business Performance Management (BPM) RFI/RFP Template
Data Visualization, Analytics, Workflow, Data Integration, Support, System Requirements
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PPM for Professional Services Automation
A business practice that assists organizations to align their portfolio of projects with their business strategy. Professional services automation (PSA) refers to a system designed to streamline an...
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CRM: Out of the box? Or outside the box?
Everything can change without notice in your relationships with prospects and customers, and customer relationship management (CRM) solutions should be flexible
in your relationships with prospects and customers, and customer relationship management (CRM) solutions should be flexible enough to help with this ongoing challenge. Monolithic enterprise resource planning (ERP) packages or suites can take years to implement and cannot easily adapt to change; but CRM solutions can provide functionality that makes change management easy and reduces its disruptive effects to the minimum. Customer-centric or not, every company generates information about its customers
Profitable-to-promise: The Next Step in the Evolution of Order Promising
Achieving both customer satisfaction and profitability is critical to the survival of your organization. Without customer satisfaction, the long-term prospects
customer satisfaction, the long-term prospects for your business are bleak. And without profitability, your business cannot exist. Profitable-to-promise (PTP) solutions allow you to determine the profitability of individual orders by integrating supply chain management (SCM) and customer relationship management (CRM) processes with your financial data.
NextGen Health Care: How Technology Can Help Make Consumer-directed Health Care a Reality
Software technologies can provide a single point of entry for prospects and health plan providers to educate new or renewing prospects on the full value of each
is highly effective, many prospects might not perceive the value of these preventative measures clearly enough to pay the higher premium typically associated with such plans. Therefore, sales could be weak. The right clients are strongly dependent on the plans that are currently being offered. They are also dependent on the needs and preferences each prospect perceives at the precise moment they evaluate coverage options. In short, the right client cannot be understood independent of the other two
Be Bold with Benefits but Subtle with Pains
While prospects often justify their purchases because you show them how your software solves their pain, they do not appreciate being told how bad they really
are! It's true that prospects often justify their purchase because you show them how your software solves their pain. However, very few people appreciate being told how badly they really operate. To make matters worse, we dramatized it! The lesson here is that instead of being bold about their pain (the negative), you should be bold about your benefits (the positive). For example, with this prospect we would have improved our position if we would have discussed or demonstrated how our software would
Exact Software’s e-Synergy is a web-based collaborative platform that includes customer relationship management (CRM) and human resources (HR) functionality, including real-time financials, multisite reporting, and relationship and knowledge management capabilities. The e-Synergy solution allows organizations to access all customer contacts, correspondence, transactions, and activities in a single central database, securely from anywhere via the Internet or intranet; search for individual customer records or segment target customer groups using variables including industry, company size, location, project, and custom defined fields; and provide an online portal for customers to log in and check status reports, billing details, work in process, and submit requests. Organizations can also manage marketing activities with advanced project, scheduling, budget, reporting, and workflow functions; use the mail merge function to generate automatic communications to customers and prospects; use
Making the Team Work
Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints. This process, of course, is called "discovery."
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Demand Generation Programs for Consultants
IT consulting is a tough business. No matter how good your services are, you can’t afford to wait for potential clients to take notice. You need to get the word out early, reach interested prospects, and let them know what your firm brings to the table. TEC can help. Our comprehensive programs for consultants include demand generation services that put you in touch with a global audience of IT decision makers from Fortune 1000, Global 2000, midsize, and small enterprises.
Web-site Strategy for Organizations in the Corporate Services Industry
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.
advanced corporate services,business services corporation,complete corporate services,corporate services inc,corporate it services,corporate benefits service,corporate business service
Showcase Your BI Solution At Info360 - March 21-24 in Washington, DC
TEC has arranged a special exhibitor s discount in the TEC BI Pavilion you can take advantage of.
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Going from Good to Great
Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).
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