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Software Functionality Revealed in Detail
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 prospects


Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

prospects  Advertisers Fish for Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from existing ad

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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CRM: Out of the box? Or outside the box?


Everything can change without notice in your relationships with prospects and customers, and customer relationship management (CRM) solutions should be flexible enough to help with this ongoing challenge. Monolithic enterprise resource planning (ERP) packages or suites can take years to implement and cannot easily adapt to change; but CRM solutions can provide functionality that makes change

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NextGen Health Care: How Technology Can Help Make Consumer-directed Health Care a Reality


Software technologies can provide a single point of entry for prospects and health plan providers to educate new or renewing prospects on the full value of each offering. Behind the scenes, these technologies can also record all prospect preferences to allow sales, marketing, advertising, and product development to benefit from more targeted offerings and personalized messaging, at greatly reduced costs.

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Profitable-to-promise: The Next Step in the Evolution of Order Promising


Achieving both customer satisfaction and profitability is critical to the survival of your organization. Without customer satisfaction, the long-term prospects for your business are bleak. And without profitability, your business cannot exist. Profitable-to-promise (PTP) solutions allow you to determine the profitability of individual orders by integrating supply chain management (SCM) and customer relationship management (CRM) processes with your financial data.

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E-mail Marketing vs. Spam: A 10-round Smack-down


Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.

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Making the Team Work


Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints. This process, of course, is called "discovery."

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Demand Generation Programs for Consultants


IT consulting is a tough business. No matter how good your services are, you can’t afford to wait for potential clients to take notice. You need to get the word out early, reach interested prospects, and let them know what your firm brings to the table. TEC can help. Our comprehensive programs for consultants include demand generation services that put you in touch with a global audience of IT decision makers from Fortune 1000, Global 2000, midsize, and small enterprises.

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Web-site Strategy for Organizations in the Corporate Services Industry


As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.

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Showcase Your BI Solution At Info360 - March 21-24 in Washington, DC


TEC has arranged a special exhibitor s discount in the TEC BI Pavilion you can take advantage of.

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Going from Good to Great


Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).

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