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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 questionnaire marketing


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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BIS ProStaff gets TEC Certified


Recently, I had the pleasure of speaking with the folks at BIS as part of TEC’s Certification process. For BIS, the value-add of TEC Certification was clear—and all they had to do was complete a detailed questionnaire/request for information (RFI) and demonstrate certain solution-specific features and functions that I outlined for them in a demo script. I sat down for the three-hour session with

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Your CRM Selection Challenge: CDC Pivotal CRM vs. NetSuite CRM+


Every now and then, I’ll examine the data from TEC’s past software selection projects, and explore the choices users have made. The information below is based on a real-life CRM selection project, but I have modified some of the data in order to respect confidentiality agreements still in place. To put myself in the user’s shoes, here’s how I answered the CRM Evaluation Center

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FieldOne Sky Is Now a TEC Certified Solution in the Field Service Management Family


Technology Evaluation Centers (TEC) is pleased to announce that FieldOne Sky is now part of TEC’s field service management (FSM) certified solutions and available for evaluation online in the Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) Evaluation Centers. The FieldOne Sky Certification Report will be available for download on the TEC Certification Reports page

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Cloud Manufacturing ERP Solution Rootstock Now TEC Certified


TEC is pleased to announce that Rootstock is now TEC Certified in the enterprise resource planning (ERP) Evaluation Center. To obtain TEC certification, Rootstock completed TEC’s detailed research questionnaire and went through a formal comprehensive demonstration of Rootstock functionality with TEC analysts. Rootstock has been certified under the ERP for Discrete, ERP for Manufacturing (SMB), and

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A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

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E-mail Marketing vs. Spam: A 10-round Smack-down


Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.

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Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report


Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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