With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you.
reaching a strategy
places in an instant, reaching about a billion people. Today, the Web serves as a channel for mail, news, information, entertainment, social networking, financial and commercial transactions, and numerous other activities. As the Internet becomes more embedded in everyday and commercial life, organizations can no longer afford to underestimate its relevance for their business. Although many organizations have started to explore the new opportunities of the Web, only few have been serious about it. The