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Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can
and Positioning: What’s the Difference? And Can You Afford It? Branding and Positioning: What's the Difference? And Can You Afford It? Featured Author - Lawson Abinanti - November 26, 2004 Originally published - December 15, 2003 Situation A few years ago, I had just finished an all day meeting with our company's new ad agency when I got an uneasy feeling that, despite the agreeable head nodding and diligent note-taking, we were not really synched up. My product marketing team had presented
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Recruitment and Staffing
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Yet Another Branding Debacle (This Time, It's ERP for Services)
Organizations providing billable services to their clients can benefit from an enterprise resource planning solution. But what makes ERP for services different
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The Current State of Online Advertising: A Growing Market Trend
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Best Practices: Employer Branding—Five Tips to Make Your Career Site Your #1 Recruiting Asset
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Yankee Group is a research and advisory firm that focuses on the mobile economy. Yankee Group research follows five key themes: mobile marketing and commerce
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The 2006 PMI Research Conference was an excellent venue for gauging the direction in which project management research is heading. The presentations of the
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