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Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can
and Positioning: What’s the Difference? And Can You Afford It? Branding and Positioning: What's the Difference? And Can You Afford It? Featured Author - Lawson Abinanti - November 26, 2004 Originally published - December 15, 2003 Situation A few years ago, I had just finished an all day meeting with our company's new ad agency when I got an uneasy feeling that, despite the agreeable head nodding and diligent note-taking, we were not really synched up. My product marketing team had presented
Linux and Open Source IT Services (Excel Format) RFI/RFP Template
OS and Application Services, Support Services, Consulting, Implementatation, and Reselling, Migration and Version Maintenance Services, Customization Services, Development Services, Security Servic...
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Recruitment and Staffing
Recruitment and Staffing functionality allows the user to select and hire the right people with the right skill sets, as well as track the information regarding their recruitment for later analysis...
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Documents related to
Yet Another Branding Debacle (This Time, It's ERP for Services)
Organizations providing billable services to their clients can benefit from an enterprise resource planning solution. But what makes ERP for services different
take sufficient time to research vendors and solutions, as well as to determine the needs of their companies from both internal and industry perspectives. So, what is the real difference between ERP for services and PPM for PSA? To summarize, both PPM for PSA and ERP for services provide functionality in three key areas: CRM, financials or accounting, and HR. ERP for services is more or less an ERP for manufacturing suite, without the manufacturing functionality (such as bills of materials [BOMs],
The Current State of Online Advertising: A Growing Market Trend
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until
Current State of Online Advertising: A Growing Market Trend This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.
Best Practices: Employer Branding—Five Tips to Make Your Career Site Your #1 Recruiting Asset
Competition for talent is fierce, and employer branding—or communicating why your company is a great place to work—is becoming a more sophisticated and more
Recruiting, employer branding, career site, corporate career site, mobile career site, corporate branding, talent, talent community, talent landing page, community, mobile community, talent acquisition, mobile recruiting, social recruiting, recruiting marketing, employment branding
Great Plains: Strong Channel and Microsoft focus for Dynamic(s) Growth
Great Plains has established very strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of the ERP market, with a large and loyal
Plains: Strong Channel and Microsoft focus for Dynamic(s) Growth Vendor Summary Great Plains Software, Inc. is a global provider of enterprise business solutions for the small-to-medium enterprises (SME) market. Great Plains offers e-business applications for financials, distribution, enterprise reporting, project accounting, e-commerce, human resources management, manufacturing, sales and marketing management, and customer service and support. Founded in 1981, with headquarters in Fargo, ND, USA,
Ventana Research is a research and advisory services firm that provides guidance to help organizations manage and optimize performance.
Research Ventana Research is a research and advisory services firm that provides guidance to help organizations manage and optimize performance.
Canadian Financial Executives Research Foundation
The Canadian Financial Executives Research Foundation (CFERF) is the research institute of Financial Executives International Canada (FEI Canada). CFERF studies
Financial Executives Research Foundation The Canadian Financial Executives Research Foundation (CFERF) is the research institute of Financial Executives International Canada (FEI Canada). CFERF studies financial management issues.
Enterprise Strategy Group
Enterprise Strategy Group (ESG) is an integrated IT research, analysis, and strategy firm.
is an integrated IT research, analysis, and strategy firm.
Yankee Group is a research and advisory firm that focuses on the mobile economy. Yankee Group research follows five key themes: mobile marketing and commerce
Yankee Group is a research and advisory firm that focuses on the mobile economy. Yankee Group research follows five key themes: mobile marketing and commerce, mobile and connected devices, mobile applications and cloud, mobile broadband, and mobile leadership.
ARC Advisory Group
Founded in 1986, ARC Advisory Group is a technology research and advisory firm. The company@s research includes supply chain management, industrial internet of
Group is a technology research and advisory firm. The company’s research includes supply chain management, industrial internet of things (IoT), and automation systems.
2006 PMI Research Conference Aims to Link Project Management Discipline with the Business Community
The 2006 PMI Research Conference was an excellent venue for gauging the direction in which project management research is heading. The presentations of the
PMI Research Conference Aims to Link Project Management Discipline with the Business Community Introduction For years, project management research has focused primarily on the methodology to execute projects on time, within budget, and according to specifications. Project managers who were able to meet these three requirements attached the keyword success to their projects—with the perspective that from an execution point of view, the project was a success. However, other business factors (such as
Research Note: IBM Cognos Express
Many senior managers of small and medium-sized businesses hesitate at the cost and complexity of adopting technology such as business intelligence (BI) and
or PM indefinitely. This research note explains how smaller companies can benefit from adopting a BI and PM solution, and makes the case for adopting IBM Cognos Express.
What-if Scenarios for Analyst Firm Mergers and Acquisitions
Now that Gartner is acquiring AMR, we cannot help but wonder what will be the next acquisition or merger in the business software research field. There are not
in the business software research field. There are not so many companies doing business software research and analysis, so the number of permutations is quite low. Let’s look at some of them and what the end result would be. Gartner acquires Aberdeen and launches The Magic Axis (Magic Quadrant + Aberdeen Axis). If they decide to acquire Forrester , that would be the Magic Wave (Magic Quadrant + Forrester Wave). Aberdeen and Forrester will probably not merge or acquire one another because the Axis Wave
Gigaom is media company with a global independent voice that demystifies emerging technologies through its blog, events, and research.
its blog, events, and research.
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