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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 research branding


Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

research branding  and Positioning: What’s the Difference? And Can You Afford It? Branding and Positioning: What's the Difference? And Can You Afford It? Featured Author - Lawson Abinanti - November 26, 2004 Originally published - December 15, 2003 Situation A few years ago, I had just finished an all day meeting with our company's new ad agency when I got an uneasy feeling that, despite the agreeable head nodding and diligent note-taking, we were not really synched up. My product marketing team had presented

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Recruitment and Staffing

Recruitment and Staffing functionality allows the user to select and hire the right people with the right skill sets, as well as track the information regarding their recruitment for later analysis. It covers criteria such as Organization Structures and Modeling, Corporate Branding, Sourcing, Applicant Tracking, Assessment and Selection, Governance and Compliance, Vendor Management Systems (VMS) Portal, Recruitment Analytics and Reporting, and Product Technology. 

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Navision Software a/s: Mid-market iNvasion


Navision Software has established strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of the European and recently the U.S. ERP market. While Navision has done a respectable job establishing its U.S. network, it will face a fierce challenge from domestic competitors like Great Plains, Epicor Software, and Solomon Software.

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Great Plains: Strong Channel and Microsoft focus for Dynamic(s) Growth


Great Plains has established very strong branding and penetration within the Small-to-Medium Enterprises (SME) segment of the ERP market, with a large and loyal customer base and a uniquely developed, extensive partner channel within the industry. A long presence on Microsoft's platforms ensures that R&D money has been spent on enhancing product functionality in accordance with the voice of customers and/or the market trends.

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The Rise or Fall of Internet Advertising


Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

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Social Media for Lead Generation


Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels.

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Nemertes Research


Nemertes Research is a research, advisory, and consulting firm founded in 2002. The firm specializes in analyzing the business value of technologies.

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New Research from Technology Evaluation Centers (TEC) Predicts M&As, Cloud, and Mobile to Prevail in the Configure Price Quote (CPQ) Software Market


Configure, price, and quote (CPQ) solutions can help a company drive sales effectiveness by playing a critical role in the lead-to-win sales process. Over the past few years, Technology Evaluation Centers (TEC) has witnessed a growing need for CPQ solutions due to increasing customer demand for products and services that are tailored to their specific needs. TEC senior technology analysts Ted Rohm and P.J. Jakovljevic summarize their findings in a new TEC CPQ Market Landscape Report.

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TEC Research Analyst Roundtable: Predictions for 2011


It’s that time of year again for TEC’s analysts to polish their crystal balls and spread their tarot cards to gaze on the future of enterprise software for 2011.Aleksey Osintsev, Research Analyst—Enterprise Resource Planning The growing interest of businesses of all sizes in so-called cloud technologies in general and in on-demand—cloud or software as a service (SaaS)—enterprise

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Predictive Analytics—Improving Performance by Making the Future More Visible


This research report details the outcome of a study conducted by Ventana Research to determine the attitudes toward and utilization of predictive analytics by today’s businesses. It investigates the practices and needs of individuals and organizations and the potential benefits from improving existing processes, information, and systems. Find out how your organization can make use of predictive analytics to improve business performance. Download the report.

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TEC's Talent Management Research Model-What End Users Need to Know


Over the past few months, analysts at Technology Evaluation Centers (TEC) have been working on a new research space for talent management. I’m happy to announce that the Talent Management research space for talent management systems is now online and available to the public. Talent Management: What’s In It? TEC’s new Talent Management research space is geared toward end users looking for

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Looking for Oil and Gas ERP Software? Check Out TEC’s Newest Evaluation Center


TEC's research model of oil and gas ERP systems is now live. This means you can research and compare ERP solutions for the oil and gas industry at TEC's Oil and Gas Evaluation Center. Solutions include ERP systems from Microsoft, Oracle, and SAP, and many other vendors coming soon. We’ll keep you posted on some second-tier vendors offering exciting products that emulate first-tier solutions, but

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