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Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

research branding  and Positioning: What’s the Difference? And Can You Afford It? Branding and Positioning: What's the Difference? And Can You Afford It? Featured Author - Lawson Abinanti - November 26, 2004 Originally published - December 15, 2003 Situation A few years ago, I had just finished an all day meeting with our company's new ad agency when I got an uneasy feeling that, despite the agreeable head nodding and diligent note-taking, we were not really synched up. My product marketing team had presented posit Read More

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Documents related to » research branding


Social Media for Lead Generation
Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and

research branding  Media for Lead Generation Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More
Yet Another Branding Debacle (This Time, It's ERP for Services)
Organizations providing billable services to their clients can benefit from an enterprise resource planning solution. But what makes ERP for services different

research branding  take sufficient time to research vendors and solutions, as well as to determine the needs of their companies from both internal and industry perspectives. So, what is the real difference between ERP for services and PPM for PSA? To summarize, both PPM for PSA and ERP for services provide functionality in three key areas: CRM, financials or accounting, and HR. ERP for services is more or less an ERP for manufacturing suite, without the manufacturing functionality (such as bills of materials [BOMs], Read More
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

research branding  Rise or Fall of Internet Advertising Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney cites declining clickthrough rates and the estimated spending for television ads to Read More
The Current State of Online Advertising: A Growing Market Trend
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until

research branding  Current State of Online Advertising: A Growing Market Trend This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. BEGINLYX Read More
Canadian Financial Executives Research Foundation
The Canadian Financial Executives Research Foundation (CFERF) is the research institute of Financial Executives International Canada (FEI Canada). CFERF studies

research branding  Financial Executives Research Foundation The Canadian Financial Executives Research Foundation (CFERF) is the research institute of Financial Executives International Canada (FEI Canada). CFERF studies financial management issues. Read More
Chartis Research
Chartis Research specializes in analysis of the risk technology marketplace. The company publishes industry reports, white papers, and articles. Its focuses

research branding  Research Chartis Research specializes in analysis of the risk technology marketplace. The company publishes industry reports, white papers, and articles. Its focuses include fraud and credit risk management systems. Read More
SMB Phone Systems Product Requirements Worksheet
Using this worksheet from Focus Research, you can evaluate your business phone system feature requirements in relation to how well vendors meet them. Score how

research branding  this worksheet from Focus Research, you can evaluate your business phone system feature requirements in relation to how well vendors meet them. Score how well vendors perform the categories you’ve identified by filling in your ratings in the columns to the right, using a scale of one to five, with five being best. If the feature isn’t important to your particular needs, simply leave the field blank. Read More
Research Note: CRM Technology Value Matrix-First Half 2012
Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas such as

research branding  Note: CRM Technology Value Matrix-First Half 2012 Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas such as social collaboration, mobile access, and analytics. In turn, vendors are accelerating the pace of upgrades and new functionality delivery. The Technology Value Matrix evaluates the usability and functionality of solutions that support sales, marketing, and customer service. Get details. Read More
Nemertes Research
Nemertes Research is a research, advisory, and consulting firm founded in 2002. The firm specializes in analyzing the business value of technologies.

research branding  Research Nemertes Research is a research, advisory, and consulting firm founded in 2002. The firm specializes in analyzing the business value of technologies. Read More
ICIPE Replaces Legacy Systems with Agresso ERP
African research organization ICIPE, headquartered in Nairobi, Kenya, has selected Agresso ERP by UNIT4 Group to replace its administrative systems including

research branding  with Agresso ERP African research organization ICIPE , headquartered in Nairobi, Kenya, has selected Agresso ERP by UNIT4 Group to replace its administrative systems including project accounting, finance, and human resources (HR). ICIPE, which was established in 1970 in direct response to the need for alternative and environmentally friendly pest and vector management strategies, researches ways to better control and benefit from tropical insects and other arthropods.   The company is yet another Read More
TEC Research Analyst Roundtable: Predictions for 2011
It’s that time of year again for TEC’s analysts to polish their crystal balls and spread their tarot cards to gaze on the future of enterprise software for 2011

research branding  Research Analyst Roundtable: Predictions for 2011 It’s that time of year again for TEC’s analysts to polish their crystal balls and spread their tarot cards to gaze on the future of enterprise software for 2011. Aleksey Osintsev, Research Analyst—Enterprise Resource Planning The growing interest of businesses of all sizes in so-called cloud technologies in general and in on-demand—cloud or software as a service (SaaS) —enterprise applications is the current reality, and this trend will Read More
Research Library
TEC Corporate Research Portals are designed to help large organizations engaged in multiple research, evaluation, and selection projects. Subscribing to a

research branding  Library TEC Corporate Research Portals are designed to help large organizations engaged in multiple research, evaluation, and selection projects. Subscribing to a Research Portal gives you access to all our Evaluation Centers, functional and technical requirement sets, vendor capabilities, and detailed vendor and product information—so you can research software solutions in-depth. Read More
PayStream Advisors
Research and advisory firm PayStream Advisors provides technology research, transformation consulting, and events.

research branding  Advisors Research and advisory firm PayStream Advisors provides technology research, transformation consulting, and events. Read More

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