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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 research mrm


Infor Announces the Acquisition of Orbis Global
One year after Infor and Orbis Global teamed up, Infor acquires Orbis Global. Orbis Global started out in Australia and later moved to San Francisco where its

research mrm  Announces the Acquisition of Orbis Global One year after Infor and Orbis Global teamed up,  Infor acquires Orbis Global . Orbis Global started out in Australia and later moved to San Francisco where its headquarters are presently situated. In November 2011  Infor announced a strategic partnership with Orbis Global  to enhance its Epiphany customer relationship management (CRM) suite by integrating Orbis Global's SaaS marketing resource management (MRM) solution. Infor Epiphany suite aims to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

research mrm  and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions SAS and Marketing Automation Being a technology leader today does not ensure longevity. Companies must continually reinvent themselves in a way that meets the needs of a rapidly changing market, yet reinvention must be balanced, incorporating the relevant aspects of a company that secured its top position in the first place. SAS Institute delivers business analytics solutions, but has been expanding its presence in Read More

Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

research mrm  the Market Sustain a Stand-Alone EMM? Market Overview The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. Since year 2000, the number of independent marketing automation vendors has significantly shrunk due to frequent acquisitions and takeovers. Names such as Xchange , MarketFirst , Annuncio , and Prime Response no longer exist. Larger application providers like Amdocs , PeopleSoft , and Chordiant have assimilated all. Amongst Read More

Why Are CRM and Analytics Intrinsically Connected?


The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

research mrm  users also need to research vendors claims of vertical expertise to ensure that the necessary structural changes to the software code are made to handle specific business processes. Even the mini-verticals within a vertical will have particular processes. Adding industry specific terminology or implementing a particular report style is not enough and will not give enterprises the type of in-depth analyses they may need. Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

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Thank You for Your Interest in Oracle Research from TEC


To view the latest information on oracle and to access software evaluations and reports, please visit. TEC oracle resource center.

research mrm  Your Interest in Oracle Research from TEC Thank you for your interest in Oracle. For almost three decades, Oracle software solutions have been helping businesses like yours run more efficiently and profitably. Now TEC has created new ways to help you find out how Oracle products and services can help your business grow. To view the latest information on Oracle and to access software evaluations and reports, please visit TEC Oracle Resource Center For a free custom report comparing Oracle ERP systems with Read More

Market Focus Report: The Value of Mobile and Social for CRM


Nucleus Research surveyed 223 CRM decision makers to analyze the benefits of adding mobile device access and social capabilities to CRM. Respondents included small, medium, and large enterprises using both on-demand and on-premise CRM applications. Results show that adding mobile access and social collaboration to CRM delivers significant benefits to organizations. See why you should consider mobile and social CRM adoption.

research mrm  Social for CRM Nucleus Research surveyed 223 CRM decision makers to analyze the benefits of adding mobile device access and social capabilities to CRM. Respondents included small, medium, and large enterprises using both on-demand and on-premise CRM applications. Results show that adding mobile access and social collaboration to CRM delivers significant benefits to organizations. See why you should consider mobile and social CRM adoption. Read More

Forbes Insights


The Forbes Insights division of Forbes Media provides original research and thought leadership content.

research mrm  Forbes Media provides original research and thought leadership content. Read More

Blue Hill Research


Blue Hill Research is a New Technologies and Associates (NTA) company, providing hands-on leadership and consulting to srartup companies, individual entrepreneurs, and nonprofit organizations. Blue Hill Research provides those companies with a roadmap for success for the three key stakeholders: technological, financial, and line of business executives.

research mrm  Hill Research Blue Hill Research is a New Technologies and Associates (NTA) company, providing hands-on leadership and consulting to srartup companies, individual entrepreneurs, and nonprofit organizations. Blue Hill Research provides those companies with a roadmap for success for the three key stakeholders: technological, financial, and line of business executives. Read More

Osterman Research, Inc.


Osterman Research, Inc. provides market research, consulting, cost modeling, surveys, and benchmarking to vendors of technology services and products.

research mrm  Research, Inc. Osterman Research, Inc. provides market research, consulting, cost modeling, surveys, and benchmarking to vendors of technology services and products. Read More

Commercial and Non-Commercial Research




research mrm  and Non-Commercial Research Read More

Social Analytics and Intelligence: Converting Contextual to Actionable Insights


Hypatia Research interviewed executives and employees from more than 500 global companies that utilize social analytics and intelligence platforms, tools, and services across numerous industries. This comprehensive report provides survey results and interpretation related to market realities, current vendor landscape, and benchmarks, metrics, and ROI.

research mrm  to Actionable Insights Hypatia Research interviewed executives and employees from more than 500 global companies that utilize social analytics and intelligence platforms, tools, and services across numerous industries. This comprehensive report provides survey results and interpretation related to market realities, current vendor landscape, and benchmarks, metrics, and ROI. Read More

Service Performance Insight


Service Performance Insight (SPI Research) provides research, consulting, training, and business planning to professional service organizations (PSOs).

research mrm  Service Performance Insight (SPI Research) provides research, consulting, training, and business planning to professional service organizations (PSOs). Read More

SAP and BMW Team Up on Cars via “Internet of Things”


SAP AG and BMW Group Research and Technology have developed an innovative technology infrastructure for in-vehicle mobility services. Read about this collaborative project and its potential for future in-car services.

research mrm  in-vehicle mobility services. The research prototype is based on the SAP HANA Cloud Platform and will provide personalized services to drivers based on their exact location and route. This collaboration brings SAP one step closer toward making its vision of the connected car a reality. The project is part of a joint “The Internet of Things” research initiative of SAP and BMW Group Research and Technology .   The cloud-based platform from SAP serves as a link between BMW and external partners that Read More