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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 research mrm


Infor Announces the Acquisition of Orbis Global
One year after Infor and Orbis Global teamed up, Infor acquires Orbis Global. Orbis Global started out in Australia and later moved to San Francisco where its

research mrm  Announces the Acquisition of Orbis Global One year after Infor and Orbis Global teamed up,  Infor acquires Orbis Global . Orbis Global started out in Australia and later moved to San Francisco where its headquarters are presently situated. In November 2011  Infor announced a strategic partnership with Orbis Global  to enhance its Epiphany customer relationship management (CRM) suite by integrating Orbis Global's SaaS marketing resource management (MRM) solution. Infor Epiphany suite aims to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » research mrm

Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

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Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

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Why Are CRM and Analytics Intrinsically Connected?


The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

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SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

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Dynamic Markets


Market research consultancy Dynamic Markets is based in the United Kingdom. Founded in 1999, the company’s focuses include content creation and market research.

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Montgomery Research


Montgomery Research publishes books, magazines, and websites, focusing on business and technology. The company’s topics include financial performance, supply chains, and mobile commerce.

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Hurwitz & Associates


Hurwitz & Associates is a consulting, research, and analyst firm. Services Hurwitz provides include customer research, thought leadership reports, competitive analysis, speeches, and webinars.

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HRMS Showdown: Lawson S3 Human Capital Management versus Vista HRMS from PDS


I'm Sherry Fox, human resources (HR) research analyst and manager of Technology Evaluation Centers’ Research Analyst Group. Welcome to this month’s enterprise software Showdown! Today's Showdown compares Lawson S3 Human Capital Management and Vista HRMS from PDS, head-to-head. We hope you find these Showdowns helpful and informative, and invite your comments and questions at asktheexperts@technologyevaluation.com.

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Predictive Analytics—Improving Performance by Making the Future More Visible


This research report details the outcome of a study conducted by Ventana Research to determine the attitudes toward and utilization of predictive analytics by today’s businesses. It investigates the practices and needs of individuals and organizations and the potential benefits from improving existing processes, information, and systems. Find out how your organization can make use of predictive analytics to improve business performance. Download the report.

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Research Note: IBM Cognos Express


Many senior managers of small and medium-sized businesses hesitate at the cost and complexity of adopting technology such as business intelligence (BI) and performance management (PM). But these companies cannot postpone the adoption of BI or PM indefinitely. This research note explains how smaller companies can benefit from adopting a BI and PM solution, and makes the case for adopting IBM Cognos Express.

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