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Software Functionality Revealed in Detail
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 responsys


New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

responsys  10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and integration with other corporate data and systems. An important feature of all products is that

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » responsys

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

responsys  Justified? Oracle recently acquired Responsys shortly after acquiring Eloqua , paying steep and multiple times these companies’ respective annual revenues. Along similar lines was salesforce.com ’s multi-billion dollar acquisition of ExactTarget , while Adobe wasn’t a slouch either when it acquired Neolane , years after the Omniture acquisition, to bolster Adobe Marketing Cloud . IBM did its share of marketing automation software acquisition via Unica, Coremetrics , and Tealeaf , creating its Read More

SAP SeeWhy Acquisition Complements hybris and Adobe Offerings


SAP recently announced plans to acquire SeeWhy, a Boston-based behavioral marketing software company, whose solutions provide real-time 1-to-1 marketing campaigns based on individual customer behaviors. These personalized marketing solutions should complement the commerce platform of hybris, which SAP acquired last year.

responsys  by the deal. ExactTarget, Responsys , and Silverpop are also SeeWhy partners that now belong to SAP’s fierce competitors, and co-opetition in this still fragmented and consolidating market will likely ensue. Read More

Oracle Buys Another Cloud—Responsys


Responsys, Inc. announced that it has entered into an agreement to be acquired by Oracle. Responsys will join Oracle Eloqua in the Oracle Marketing Cloud. The addition of Responsys further extends Oracle’s Customer Experience Cloud, which already included commerce, sales, service, social and the Eloqua Marketing solution.

responsys  be acquired by Oracle. Responsys will join Oracle Eloqua in the Oracle Marketing Cloud. The addition of Responsys further extends Oracle’s Customer Experience Cloud, which already included commerce, sales, service, social and the Eloqua Marketing solution.   The Responsys suite of products is recognized by chief marketing officers (CMOs) for helping to deliver effective B2B and B2C digital campaigns. With the addition of Responsys, Oracle will be able to deliver a complete solution for CMOs with B2B Read More

Webtrends Launches Action Center


The digital intelligence solutions vendor Webtrends has introduced the Action Center platform supported by Webtrends Streams, a streaming architecture pushing real-time visitor and event-level data into marketing systems. In other words, the platform facilitates the integration of in-session and historical customer-level data into systems that marketers use including e-mail, display ad networks

responsys  marketing solutions providers ExactTarget, Responsys, and Silverpop. Read More