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Software Functionality Revealed in Detail
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 responsys


New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

responsys  10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and integration with other corporate data and systems. An important feature of all products is that

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » responsys

Oracle Buys Another Cloud—Responsys


Responsys, Inc. announced that it has entered into an agreement to be acquired by Oracle. Responsys will join Oracle Eloqua in the Oracle Marketing Cloud. The addition of Responsys further extends Oracle’s Customer Experience Cloud, which already included commerce, sales, service, social and the Eloqua Marketing solution.

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Webtrends Launches Action Center


The digital intelligence solutions vendor Webtrends has introduced the Action Center platform supported by Webtrends Streams, a streaming architecture pushing real-time visitor and event-level data into marketing systems. In other words, the platform facilitates the integration of in-session and historical customer-level data into systems that marketers use including e-mail, display ad networks

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NetSuite Buys Bronto, Provides Retailers with CRM Software with Marketing Automation


NetSuite acquired Bronto Software and will now be able to complement its cloud-based customer relationship management (CRM) offering with marketing automation capabilities. In his article, TEC's P.J. Jakovljevic looks at how merchants can use the software to provide their customers with a unified buying experience across all digital channels.

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SAP SeeWhy Acquisition Complements hybris and Adobe Offerings


SAP recently announced plans to acquire SeeWhy, a Boston-based behavioral marketing software company, whose solutions provide real-time 1-to-1 marketing campaigns based on individual customer behaviors. These personalized marketing solutions should complement the commerce platform of hybris, which SAP acquired last year.

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