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The Business Software Needs of Advertising and PR Agencies
Even though enterprise resource planning (ERP) for services is a growing market, its most important players still take a generalist approach when it comes to dealing with specific industries, and media and advertising is one of them. Vendors like Oracle and SAP, who decided to adapt their manufacturing offering to services, or vendors like Netsuite and Deltek, who concentrated on service companies

rfi advertising agency  The Business Software Needs of Advertising and PR Agencies » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » rfi advertising agency


The Current State of Online Advertising: A Growing Market Trend
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

rfi advertising agency  The Current State of Online Advertising: A Growing Market Trend The Current State of Online Advertising: A Growing Market Trend Source: BlastPR Document Type: White Paper Description: This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a Read More...
New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

rfi advertising agency  New Challenges in Managing Advertising Revenue New Challenges in Managing Advertising Revenue Source: SAP Document Type: White Paper Description: As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the Read More...
Navigating Complexities of Local Advertising Implementation
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

rfi advertising agency  Implementation Source: Avenue A Razorfish Document Type: White Paper Description: Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge. Read More...
10 Reasons Why E-commerce Fails
“Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls.

rfi advertising agency  10 Reasons Why E-commerce Fails 10 Reasons Why E-commerce Fails Source: bwired Document Type: Checklist/Guide Description: “Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you Read More...
Counting Website Traffic
Knowing how many people visit your website can help you improve the site and increase revenues. Counting them can be easy or accurate, but not both.

rfi advertising agency  Counting Website Traffic Counting Website Traffic D. Geller - November 1, 1999 Read Comments Problem: Knowing how many people visit your website can help you improve the site and increase revenues. Counting them can be easy or accurate, but not both. In Depth: In the Golden Age of the Internet (three or four years ago) the success of a website was measured by hits. A hit is an event that retrieves an item from the website. When you pointed your browser to this page, for example, there were four or five Read More...
Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

rfi advertising agency  Advertising Revenues Grow and Grow but Slower and Slower Advertising Revenues Grow and Grow but Slower and Slower D. Geller - October 6, 1999 Read Comments Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news, Read More...
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

rfi advertising agency  online advertising,audience targeting,audience segments,marketing campaigns,marketing campaign,email marketing campaigns,online marketing campaigns,direct marketing campaigns,internet marketing campaigns,best marketing campaigns,marketing campaign strategy,marketing email campaign,cause marketing campaigns,successful marketing campaigns,mobile marketing campaigns Read More...
Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.

rfi advertising agency  Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing D. Geller - September 13, 2000 Read Comments This is Part I of a two part article. Part I : The Why s and What s of Auditing Part II : The Audit Process Why Audit The Numbers? If you re ever feeling really and truly mean, here s a nasty trick to play on your marketing and ad sales colleagues. Wait, with a friend, until some of these Read More...
Evaluating Enterprise Software - Business Process or Feature/Function-Based Approach? All the above
There is certainly room to ask the fundamental question of whether the traditional practice of RFI/RFP-based selection processes has been adequate for the task of selecting complex systems. The record indicates there is much room for improvement. In essence, for complex selections like in the case of enterprise applications, the human-machine combination has to work together to drive the solution.

rfi advertising agency  about filling the functional RFI (well, they will have grumbled after seeing the large document, which is only human). There is certainly room to ask the fundamental question of whether the traditional practice of RFI/RFP-based selection processes has been adequate to the task of selecting complex systems. The record indicates there is much room for improvement. In essence, for complex selections like the case of enterprise applications, the human-machine combination has to work together to drive the Read More...
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

rfi advertising agency  as revealed by previous surfing. There will also be new technologies coming soon to make the transition from ad to sale smoother, including rich-media banners that can effect a sale without taking the surfer to the advertisers site. And one web site has been launched, with more than $10 million in first round funding, to provide surfers with a new randomly chosen web site whenever they want. Priority positions in the lottery will be sold to advertisers. A study by Quicken.com found that 84 percent of Read More...

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