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1.	Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch ( Pages) by R. Krause Aug 16, 2000 Abstract : When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that clashed with their image. JWT's persistence at getting its account back is an example that new and exciting and technology expertise doesn't buy much for pure plays if they don't understand their clients. And the world is changing –back.
2.	Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch (5 Pages) by R. Krause Aug 16, 2000 Abstract : When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that clashed with their image. JWT's persistence at getting its account back is an example that new and exciting and technology expertise doesn't buy much for pure plays if they don't understand their clients. And the world is changing ﾖback.
3.	Advertising Continues to be Growth Business ( Pages) by D. Geller Jun 5, 2000 Abstract : The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.
4.	Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising ( Pages) by Deborah Kilpatrick Jan 5, 2003 Abstract : Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.
5.	Advertising Makes It Up In Volume ( Pages) by D. Geller Feb 18, 2000 Abstract : A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.
6.	Advertising Revenues Grow and Grow but Slower and Slower ( Pages) by D. Geller Oct 6, 1999 Abstract : Internet advertising revenues grew again in the first quarter of 1999, to $693 million.
7.	The Rise or Fall of Internet Advertising ( Pages) by D. Geller Oct 29, 1999 Abstract : Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure
8.	Analysis of Critical Path's Alliance with yesmail.com for Permission Email ( Pages) by P. Hayes Feb 2, 2000 Abstract : In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies such as DoubleClick and put to use in the Permission email area.
9.	"Ads are us", boasts CMGI ( Pages) by D. Geller Oct 1, 1999 Abstract : In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

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