Abstract: Mobile device interfaces can enhance customer engagement by providing services such as pricing information and user review
facilities. The upward trend in the sale of smartphones further validates the importance of creating retail mobile solutions.
By leveraging the potential of mobile commerce, retailer (...)
Excerpt related to rich media:
... platforms that capture shopping preferences and customer location, create shopping wish lists, provide
rich product information, integrate social media, and so ...
Published 2011-11-28