A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they make is to try to keep costs down by attempting to create an ROI program internally. It's a sure way to waste value people, time, and effort. If you want a significant return on your ROI sales and marketing investment, hire an expert.
roi white paper
a much more comprehensive ROI tool that will get you in front of the CFO, a white paper, customer profiles, and sales training. Output includes a sales presentation, a web seminar and the appropriate level of promotional activity (direct mail, e-mail, or advertising campaigns.) Don't Go There Alone It's not that companies don't know that creating an ROI sales and marketing program is an imperative. The problem is that they attempt to create their ROI program internally. I know from my own experience that