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5 Ways to Effectively use Social Media to Conduct Your Job Search
In Using Social Media Tools for Recruiting Talent, I discussed how more and more businesses today are using social media tools for attracting and finding the

rss marketing  subscribe to blogs or RSS feeds to automatically receive information based on our interests; relying heavily on these sources of information to keep us up-to-date on what’s happening within various industries and companies, as well as what trends are emerging, etc. In the past few years, many of the more popular blogs have integrated job banks into their Web sites—often using free software or hosting services from companies like jobberBase or Job-a-matic . According to the State of the Blogosphere, Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » rss marketing


The Changing Face of CRM
The recent economic slowdown has illustrated how interwoven our global economies really are. The demands to increase enterprise performance has accelerated

rss marketing  blogs, community forums, and RSS content syndication. The use of CRM 2.0 requires a paradigm shift away from just implementing a customer centric business model, to engaging the customer. This engagement becomes an integral part to any line of business that can benefit from customer input—whether it be product design, research and development, procurement, etc. Therefore we can describe CRM 2.0 as both a business model and a strategic philosophy used to actively engage customer collaboration, and is Read More...
Enterprise Content Management: It Is More Than Just Web Content Management
Enterprise content management (ECM) is moving beyond web content management. To meet enterprises' needs, large vendors are introducing scaled down versions

rss marketing  or other content through RSS feeders that bypass the Web browser. RSS is an application that uses XML technology and is often used in web blogs and for less important, but nice-to-know content. It is highly adaptability and is easy to use in environments where content changes rapidly. The media market, in particular, will be interested in using this technology to spread news to its readership. Personalization , through portal software provides tailored content based on the role of the user, the user's Read More...
Epicor Conducts Its Own ROI Acquisition Rationale Part Three: Challenges and User Recommendations
Despite notable functional and technological initiatives, the challenge for Epicor and its affiliate channel also remains the management of multiple flagship

rss marketing  as Agile Software , RSS , Demand Solutions , or Frango ) even within the native discrete manufacturing areas (e.g., complex project management & accounting, multi-national financial consolidation, quality management, forecasting, warehouse management, sales & purchase contracts, and contact management & marketing campaigns). In particular, the financial management modules are best suited for North American rather than multinational enterprises due to very few localization capabilities. This situation Read More...
Nothing Succeeds Like Success(Factors) - Part 3
Part 1 of this series introduced SuccessFactors, a public provider of software as a service (SaaS) talent management solutions. The article first analyzed the

rss marketing  talent information via an RSS feed). Until recently, some companies have not been that impressed with SuccessFactors’ ad-hoc querying and reporting capabilities and compensation planning for variable payment plans, but we might want to wait and see how new product releases and recent acquisitions might help in these regards. For any of the above reasons, SuccessFactors may not be able to compete successfully against its current and future competitors in the long term. Still, the company is currently qui Read More...
Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

rss marketing  Introduces Inforce Marketing at Dreamforce 2012 Today, at  Dreamforce , Infor announced the launch of  Inforce Marketing , a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

rss marketing  Announces New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

rss marketing  the Ongoing Marketing Software Arms Race Justified? Oracle recently acquired Responsys shortly after acquiring Eloqua , paying steep and multiple times these companies’ respective annual revenues. Along similar lines was salesforce.com ’s multi-billion dollar acquisition of ExactTarget , while Adobe wasn’t a slouch either when it acquired Neolane , years after the Omniture acquisition, to bolster Adobe Marketing Cloud . IBM did its share of marketing automation software acquisition via Unica, Corem Read More...
How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site

rss marketing  to Cook Up Some Marketing Mashups for Your Web Site The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback. Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

rss marketing  and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

rss marketing  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More...
Blue Tent Marketing


rss marketing  Tent Marketing Read More...
Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of

rss marketing  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More...
Salesforce Social.com to Enhance Salesforce Marketing Cloud
Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce

rss marketing  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More...
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

rss marketing  Art and Science of E-mail Marketing When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More...

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