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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 s op marketing


E2open Vice President of Product Marketing Discusses S&OP Issues
Following up on a recent article that discussed E2open’s relatively recent forays into the sales and operations planning (S&OP) software market, TEC had a

s op marketing  Vice President of Product Marketing Discusses S&OP Issues Following up on a recent article that discussed E2open ’s relatively recent forays into the sales and operations planning (S&OP) software market, TEC had a follow-up discussion with Sean Rollings, vice president of product marketing at E2open , on general S&OP market trends, and various aspects of managing and implementing the S&OP process.   With more than 25 years of supply chain experience, Rollings is a seasoned product and corporate

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Analytics Leader Voices Its Opinions on S&OP State of Affairs


Today’s retail companies are realizing the importance of creating an optimal balance between supply and demand, with a focus on sensing and shaping demand rather than trying to match demand to existing supply. Learn about the newest solutions and offerings from SAS for the retail industry and follow a question and answer session on the state of affairs on S&OP with TEC analyst P.J. Jakovljevic and Charles Chase from SAS.

s op marketing  , Rusta , The S Group , Sainsbury’s , ShopKo , Sport Chalet , Spiegel Brands , Staples , Tesco , Tween Brands , Waitrose , Wakefern , Williams-Sonoma , and 1-800-FLOWERS.COM .   The S&OP Discussion Within SAS’ arsenal of products, S&OP is most closely related to the SAS Forecast Server and SAS Inventory Optimization offerings. What follows is a question and answer discussion with Charles Chase. Q1. What do you believe is behind the surge of interest and activity around S&OP? What are the anticipated Read More

APICS 2009 From the Expo Floor: Is S&OP Coming of Age? - Part 3


Part 1 of this blog series talked about my attendance of the APICS 2009 International Conference in Toronto, Canada in early October. I attended only a few education sessions, as my conference visit focused more on exploring the expo floor and talking to the exhibitors. My overwhelming impression from the conference's expo floor was that the main value propositions this year revolved around the

s op marketing  as the Steelwedge Software’ s Enterprise-Enabled Excel front-end, as mentioned in Part 2 ), and economic necessity have stirred a re-awakening of interest in S&OP. For its part, by integrating  Oracle Hyperion Planning  and Demantra solutions, Oracle has expanded its S&OP footprint into IBP. As mentioned earlier, IBP fills a long-standing gap in corporate planning systems to provide the chief executive officers (CEOs) and chief financial officers (CFOs) with a much more accurate revenue forecast. In a Read More

S&OP Newcomer Asserts Notable Domain Expertise


Today’s businesses must be able to swiftly respond to the constant changes emerging across their global global supply chains and fulfillment networks to improve operational efficiency. Follow TEC analyst P.J. Jakovljevic and Kinaxis expert Trevor Miles on a discussion on the role of S&OP and how a response management solution enables multi-enterprise visibility, collaborative what-if analysis, and on-the-fly decisions.

s op marketing  OP Newcomer Asserts Notable Domain Expertise Sales and operations planning (S&OP), or integrated business planning [IBP]—the next evolutionary step if you will, continues to receive much attention as of late. In 2009 and 2010, Technology Evaluation Centers (TEC) produced an exhaustive series of articles on S&OP entitled “ APICS 2009 From the Expo Floor: Is S&OP Coming of Age? ” as well as a blog post entitled “ Linking S&OP and CPFR (For Retailers’ and Manufacturers’ Sake): An Executive Panel Read More

Infor Joins the S&OP Fray


With the release of Infor S&OP 1.0, Infor dispels rumors that it’s not an aggressive product innovator. Learn about the features and functions of Infor S&OP 1.0, a solution addressing every major stage in the sales and operations planning (S&OP) process and enabling fast, confident decision making, and follow a discussion between TEC Principal Analyst P.J. Jakovljevic and Infor’s SCM product managers on the S&OP market.

s op marketing  Joins the S&OP Fray Infor , a $2 billion (USD) enterprise software company with more than 8,000 employees and a broad portfolio of solutions that meets the needs of manufactures and distributors (more than 70,000 customers in 125 countries), is not viewed as an aggressive innovator, even though relentless innovation is one the vendor’s proclaimed core beliefs. Rather, Infor has been in the news lately due to its intent to acquire companies (most recently in the process of acquiring Lawson Software Read More

Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

s op marketing  Launches New Component of the Marketing Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were Read More

Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

s op marketing  the Social Data Flood into Solid Marketing Decisions Read More

HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse


HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both.

s op marketing  Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

s op marketing  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More

Marketing, Advertising, and Communications




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Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

s op marketing  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More

Blue Tent Marketing


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s op marketing   Read More

Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

s op marketing  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

s op marketing  High-stakes World of E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More